February 25, 2019 | By: Tony Mastri

16 Mobile Marketing Statistics to Help Improve Your Digital Marketing

If you’re not focusing on mobile website traffic, then you’re behind the times. 60% of consumers across the globe use their mobile devices as their primary source of internet access.

Consumers today are savvier with mobile devices than ever before. It’s crucial that digital marketers and business owners alike adopt mobile website marketing into their marketing and brand development strategies.

Mobile Internet Usage vs. Desktop

It has been a long time coming, but mobile devices have finally overtaken desktop in terms of internet usage. This means one thing for digital marketers – it’s time for a mobile-first strategy.

The world is increasingly becoming mobile-centric. Everyday problems are being solved with a quick Google search from a mobile device. Users prefer the convenience of being able to access the internet while on the move. This is a luxury not afforded when using a stationary desktop computer.

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16 Top Mobile Optimization Statistics

If you’re looking to increase the traffic to your website or place of business in 2019 and beyond you need to have a firm understanding of mobile marketing statistics.

Check out these 16 mobile marketing stats to help you improve your digital marketing.

1. 9 in 10 users who enroll in SMS loyalty programs feel they’ve gained some form of value

One great way to build loyalty with your customers is to implement SMS coupons and rewards for your business. Your customers will appreciate the personalized approach of a text and will view you in a different light compared to your competitors.

(Stat from BrickandMobile)

mobile optimization statistics

2. 70% of consumers delete emails almost immediately that don’t render well on mobile devices

Make sure the messages you send aren’t deleted because they weren’t optimized for mobile users. Run a few tests on a variety of mobile devices (cell phones, tablets, etc.) before sending anything out to your customers.

(Stat from Blue Hornet – now Mapp)

3. 69% of consumers are more likely to buy from companies whose mobile site helps them find answers to their questions

Consumers desire convenience more than anything else when shopping online with their mobile devices. What makes a good web page for mobile viewers?

Optimize your site for mobile and position useful data in easy-to-reach sections of your website. This is a great way to get leads for your business and increase your bottom line.

(Stat from PixelUnion)

4. SMS response rates are 8 times higher than email

While email is still a popular form of communication, text messaging has dominated the hearts and minds of consumers. Users are drawn to the convenience of reading and sending text messages on the go. To reach an even wider pool of prospects, consider adopting SMS marketing tactics.

(Stat from RetailDive)

5. Mobile advertising is expected to represent 72% of all U.S. digital ad spend by 2019

While this statistic is a straightforward and optimistic outlook for mobile advertising, you may find this next statistic to be even more interesting…

(Stat from MarketingLand)

6. 70% of users report disliking mobile ads

As ad spend is increasing, user dissatisfaction is growing. Users are tired of intrusive ads dominating their handheld screens. With dissatisfied users blocking ads at an increasing rate business owners and marketers need to pay close attention to ensure their audience is receptive to mobile advertising.

Non-intrusive mobile ads, sponsored content, and native advertising can help get your message across to target users. Contact MARION, a marketing firm in Houston, for help with digital advertising opportunities.

(Stat from HubSpot)

mobile website marketing

7. Google drives 96% of mobile search traffic

When it comes to mobile search vs. desktop search, Google reigns supreme in both domains. The best way to increase mobile search traffic is by optimizing for Google on mobile devices.

You can do this by learning ways to reduce page load time across your site and making sure your text and buttons are large enough on mobile screens. For advanced optimization, contact an experienced SEO company in Houston.

(Stat from NetMarketShare)

8. 48% of millennials view video solely on their mobile device

If your audience is on the younger side, you should incorporate videos into your mobile marketing strategy. Starting a YouTube channel is a great way to start promoting your brand through this medium.

(Stat from Business of Apps)

9. 68% of businesses have begun integrating mobile marketing into their marketing strategy

There’s a reason all your competitors are jumping into mobile marketing. It’s a profitable investment that will make your business a lot of money. Don’t get left behind.

(Stat from Salesforce)

10. 48% of consumers turn to search engines for mobile searches

Though nearly half of consumers turn to a mobile search, 33% go directly to the site they have in mind. Producing the highest quality content possible should always be your priority, but this statistic reinforces that fact.

Good content allows your audience to find you easier. Of course, don’t forget to optimize your site for mobile queries. For more help, choose an SEO company that can produce high-quality content that performs well in organic search.

(Stat from Smart Insights)

11. 61% of users are unlikely to return to a website they had trouble accessing with mobile devices

… and 40% go to a competitor’s website instead. We can’t express how important it is to optimize your website for a flawless mobile experience. Potential customers are immediately turned off when they encounter a site that’s difficult to navigate and will turn to your competitors as a result.

(Stat from McKinsey & Company)

mobile search vs. desktop search

12. 64% of Pinterest’s referred traffic comes from tablets or smartphones

Facebook, Twitter, and Instagram often get all the love whenever anyone talks about social media marketing. But, did you know that Pinterest is the most heavily used social media site by mobile users?

Businesses that target mobile users should consider paying more attention to Pinterest if they want to draw in more mobile traffic.

(Stat from Mobile Marketing Watch)

13. Users spend 80% of their social media time on mobile devices

Whether the platform is Facebook, Twitter, Instagram, Pinterest, or LinkedIn, social media has become a large part of owning a mobile device. It’s important to learn how to effectively use social media for advertisements on desktops and mobile devices to maximize your return.

(Stat from ComScore)

14. Over 50% of smartphone users immediately reach for their smartphone the moment they wake up

Most of us do this, but it can be an excellent opportunity for digital marketers. Posting early in the morning (depending on where you are in the world) will ensure that a greater number of people will see your content.

(Stat from ExpressPigeon)

15. 57% of mobile users say they won’t recommend a business with a poorly designed mobile site

First impressions are everything. A poorly designed mobile site will make your business look unprofessional and untrustworthy. Make sure you implement aesthetically pleasing website design and SEO best practices.

(Stat from socPub)

16. 50% of mobile search is aimed at local businesses

Local businesses have traditionally been the slowest when it comes to adopting new online trends. Breaking from the pack and adopting mobile marketing will make you stand out from your competitors and attract customers that are already searching for your solutions.

(Stat from Search Engine Watch)

Incorporating Mobile Web Statistics into Your Marketing Strategy

If the above mobile marketing data is clear about one thing it’s this – mobile marketing is no longer an option; it’s a requirement. It’s safe to assume most people you’re targeting own smartphones, so dive into mobile marketing as quickly as you can.

Studying mobile web statistics can be tedious work. Why not leave it to a top marketing firm?  MARION is a marketing agency that has been helping businesses like yours for nearly 40 years.

Our responsive web design in Houston and Austin is delivered by a top-notch team of professionals. We’ll ensure your site is mobile ready.

Contact MARION today to learn more!

download 8 point website checklist

About Tony Mastri

Tony Mastri, Digital Marketing Manager at MARION, is an experienced agency and in-house digital marketer. With a proven background in content strategy, relationship-based link building, and technical SEO, he makes data-informed decisions that drive client growth.

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