SEO (Search Engine Optimization) vs. PPC (Pay Per Click)
An integrated search engine marketing strategy is the best tool for getting high rankings on search engines, whether organic or paid. At MARION, we do the work for you.
Search Engine Optimization (SEO)
When it comes to generating quality website traffic, Search Engine Optimization is the most effective long-term solution available. In fact, SEO is absolutely essential to the success of your search engine marketing and your online marketing in general. MARION has the knowledge and experience to define and execute an SEO strategy that will improve your rankings and generate more qualified website visitors.
Pay Per Click (PPC)
Search Engine Optimization may be the most effective and long-term approach for generating traffic, but it can also be a long-term project with positive results taking months to materialize. Pay Per Click campaigns, like Google AdWords, are very effective at generating traffic from targeted keywords on a much quicker timeline. As a result, PPC campaigns are a great way to supplement organic search results for new SEO campaigns or for highly competitive search terms.