We work with clients, both large and small to plan and execute traditional marketing campaigns that effectively drive sales.
We live in a digital world, it’s true. That doesn’t change human nature, and it doesn’t mean that the same forms of marketing that have worked for hundreds of years have suddenly stopped working. Some clients chose to use our services to execute traditional marketing campaigns that fit into their existing marketing strategy, but often we work with our clients to develop multi-channel marketing strategies that combine traditional marketing techniques with complimentary digital efforts.
MARION’s Traditional Marketing Services
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Stand out from the crowd at your next industry event.
Get noticed, generate foot traffic, and create a brand experience at your next trade show or industry event.
We design trade show displays around a variety of exhibit systems, and we work with our clients to find the right system that will create the perfect experience for their brand while maintaining functionality.
Reinforce your brand and communicate your marketing message with the power of advertising.
Successful multi-channel marketing requires a consistent look and feel, a well crafted message, and great design.
Our ad placement services create and distribute effective print, digital, display, point-of-sale, and direct mail advertising designed to reinforce your message, create brand awareness, and grow your business through traditional forms of marketing.
Traditional marketing includes any type of campaign, advertising or promotion that has been historically used by companies with consistent success. Types of traditional marketing include newsletters, print collateral and advertising, billboards, newspaper print ads, and even flyers.
Advantages of traditional marketing
Exposure – Many traditional marketing systems are considered mass media due to the reach of the marketing message. Billboards, television and newspaper are visible to thousands, if not hundreds of thousands, of people during a campaign.
New Audiences – Due to the exposure of traditional marketing channels, you may reach unintended new audiences that are actually potential customers. You may not have targeted this audience segment or known of their profitability without using a traditional marketing plan.
Tangibility – Nostalgia is a powerful drug. Holding something tangible like a business card or piece of direct mail containing a coupon can be very meaningful to your target audience, and positively position your brand in the mind of customers.
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We have 35 years experience executing time tested, sales-driven marketing techniques for small to mid-sized businesses.
Every business should include digital marketing in their overall marketing strategy, but not at the expense of traditional marketing approaches. Traditional marketing largely exists in the physical world. Whether it’s printed sales tools and collateral, trade show displays and branding pieces, local or national print advertising, or direct mail campaigns, the difference between success and failure lies in the execution. For 35 years MARION has worked with clients to effectively translate their brand identity and marketing message into traditional marketing campaigns that work.
Our clients often engage our services for:
Brochure Design and Printing
Catalog Design and Printing
Trade Show Displays
Direct Mail Campaigns
Print Advertising Design
Outdoor Advertising Design
Integrated Print and Digital Campaigns
Custom Design Projects
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The first step we need to take is for us to understand your needs, so give us a way to reach out to you and let’s get to work.