Don’t Underestimate the Power of Traditional Marketing Strategies

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traditional marketing services
traditional marketing channels

Stand out from the crowd at your next industry event.

Get noticed, generate foot traffic, and create a brand experience at your next trade show or industry event.

We design trade show displays around a variety of exhibit systems, and we work with our clients to find the right system that will create the perfect experience for their brand while maintaining functionality.

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traditional marketing types

Improve your revenue with concise, targeted, and compelling direct mail.

We partner with clients to design and implement powerful direct mail marketing campaigns. Our direct mail marketing goes out to your target audience, and helps build your bottom line. We provide:

  • Direct mail postcards and letters
  • Door hangars and promotional items
  • Brochures, Flyers, & more…

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types of traditional marketing

Reinforce your brand and communicate your marketing message with the power of advertising.

Successful multi-channel marketing requires a consistent look and feel, a well crafted message, and great design.

Our ad placement services create and distribute effective print, digital, display, point-of-sale, and direct mail advertising designed to reinforce your message, create brand awareness, and grow your business through traditional forms of marketing.

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what is traditional marketing?

What is traditional marketing?

Traditional marketing includes any type of campaign, advertising or promotion that has been historically used by companies with consistent success. Types of traditional marketing include newsletters, print collateral and advertising, billboards, newspaper print ads, and even flyers.

Advantages of traditional marketing

  • Exposure – Many traditional marketing systems are considered mass media due to the reach of the marketing message. Billboards, television and newspaper are visible to thousands, if not hundreds of thousands, of people during a campaign.
  • New Audiences – Due to the exposure of traditional marketing channels, you may reach unintended new audiences that are actually potential customers. You may not have targeted this audience segment or known of their profitability without using a traditional marketing plan.
  • Tangibility – Nostalgia is a powerful drug. Holding something tangible like a business card or piece of direct mail containing a coupon can be very meaningful to your target audience, and positively position your brand in the mind of customers.

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We have 35 years experience executing time tested, sales-driven marketing techniques for small to mid-sized businesses.

Every business should include digital marketing in their overall marketing strategy, but not at the expense of traditional marketing approaches.  Traditional marketing largely exists in the physical world.  Whether it’s printed sales tools and collateral, trade show displays and branding pieces, local or national print advertising, or direct mail campaigns, the difference between success and failure lies in the execution.  For 35 years MARION has worked with clients to effectively translate their brand identity and marketing message into traditional marketing campaigns that work.

Our clients often engage our services for:

  • Brochure Design and Printing
  • Catalog Design and Printing
  • Trade Show Displays
  • Direct Mail Campaigns
  • Print Advertising Design
  • Outdoor Advertising Design
  • Integrated Print and Digital Campaigns
  • Custom Design Projects

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Construction Marketing Ideas: Digital & Traditional

Construction Marketing Ideas: Digital & Traditional

Effective marketing for a construction business can be challenging and cumbersome if not done properly.  There are several tactics you should use to increase awareness and generate qualified construction leads. Is your construction business focused on commercial work and servicing other businesses?  Do you build retail establishments, restaurants, storefronts or …

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How to Effectively Use Social Media Advertising for Your Business

How to Effectively Use Social Media Advertising for Your Business

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Social Media Hashtag Dos and Don’ts for Businesses

Social Media Hashtag Dos and Don’ts for Businesses

A coworker of mine here at MARION recently gave me a # symbol cookie cutter. She said she saw it at the store and just had to get it for me. 11 years ago, I’d think “what am I supposed to do with a number sign cookie cutter?” But now… …

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5 Best Practices for Social Media Crisis Communication and Management

5 Best Practices for Social Media Crisis Communication and Management

There are more than two billion active registered users worldwide on Facebook. Twitter has more than 300 million active users. In addition, there are nearly 500 niche social media sites aimed at groups as diverse as book lovers and quilting enthusiasts. Clearly, every corner of the web has a place …

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