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Where Small Businesses Fail At Marketing

Where Small Businesses Fail At Marketing

Business owners spend so much time establishing a company’s unique selling proposition that they often convince themselves that the company is, in fact, so unique that their marketing plan must be truly unique as well.  On the flip side, business owners often get lost in the hunt for leads and …

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6 Common SEO Mistakes that Could Affect Your Rankings

6 Common SEO Mistakes that Could Affect Your Rankings

It’s hard to be number one.  It’s hard to get there, and it’s hard to stay there.  It’s true whether you are talking about sports, business, or how well your website shows up in search results. In fact, the better optimized your site is, the harder it becomes to optimize …

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How to Hack the Facebook Algorithm to Benefit Your Business

How to Hack the Facebook Algorithm to Benefit Your Business

Have you ever wondered why, every time you log onto Facebook, you typically see the same people, groups, and company pages showing up repeatedly on your News Feed whereas other people and pages you may be following are never there? Or maybe you’ve got a business page that has over …

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Why and how you should diversify your marketing spend

Why and how you should diversify your marketing spend

There are a seemingly endless number of ways to spend your marketing dollars. Exploring these countless options can feel overwhelming and investing your marketing dollars in new channels can generate anxiety, to say the least. For many small to mid-sized business owners, the options feel too foreign, the unknowns to …

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Do Your Digital and Traditional Marketing Campaigns Play Well Together?

Do Your Digital and Traditional Marketing Campaigns Play Well Together?

Today’s marketing landscape almost demands that your business engages in digital marketing if you want to maintain and grow your customer base. However, that doesn’t mean you should abandon your traditional marketing strategies for digital ones. Developing a strong, comprehensive, and cohesive marketing campaign that encompasses both traditional and digital …

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How To Respond To Negative Feedback On Social Media

How To Respond To Negative Feedback On Social Media

Your social media account is the most public facing component of your brand. When managed properly, each social media platform can offer endless growth possibilities for your business. However, as anyone who has spent a great deal of time on social media knows, it’s not cute kittens and rainbows all …

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Does Your Website Pass The Performance Test?

Does Your Website Pass The Performance Test?

Your website is a vehicle for delivering your marketing message, selling your products, and communicating with your target audience.  And like any other vehicle, your website needs to be properly built and well maintained to perform at its best. In this post, we will look at several tools that you …

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Using LinkedIn to Build Your Business in 4 Steps

Using LinkedIn to Build Your Business in 4 Steps

Social media needs to play a role in your digital marketing strategy; you probably know that.  What you may not realize is how LinkedIn can and should factor into your strategy. LinkedIn ended 2016 with over 467 million members, of which 40 million are decision makers.  And, when it comes …

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7 Content Marketing Hacks from MARION

7 Content Marketing Hacks from MARION

Content marketing has become an integral part of many marketing plans, but if there is one thing that we know about content marketing is that it’s easier said than done. Continuously coming up with content that is relevant and engaging is not an easy task.  It takes patience, perseverance and …

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