When someone first encounters your website, you have a few seconds to convince your visitor they have arrived on a site worth some of their precious time. To make that first positive impression, it almost goes without saying your site must display quickly and navigate easily on a mobile phone, …
Using Emphasis for More Effective Designs
Imagine a motivational speech or sales presentation in which every word was spoken without a pause or change in tone. Would the speaker’s message be interesting or memorable? Would you be persuaded to buy their product or excited to pursue their advice? Even if the speaker really believes the product …
Website UX and UI Design and How They Impact Your Business
The marketing industry loves buzzwords. In fact, I’m pretty sure that “buzzword” is itself a buzzword. Buzzwords help us to make simple concepts more interesting and complex concepts simpler. Two of the most popular buzzwords in the digital marketing space these days are UX and UI design. They are so …
SEO for Law Firm Websites: What You Need to Know to Be On Top
We work with many law firms and one of the biggest challenges for any new or established law firm is generating a steady stream of website traffic. While there are countless ways that you can address this need, it should almost go without saying that focusing on your search engine …
Does Your Marketing End Where Your Sales Funnel Begins?
When you think of marketing, what comes to mind? Some of you may immediately think of branding, design, or advertising, but for most small, to mid-sized business owners, the term marketing is often interchangeable with lead-generation. Thinking of marketing and lead-gen as interchangeable isn’t necessarily a bad way of thinking …
The Elements of Good Web Design – Usability
One of the often overlooked and under-discussed topics of web design is the amount of time, effort, and money some companies put into building websites that are simply not effective. There are many elements that make up a website design. These elements vary in importance. A truly effective website will …
The Facebook News Feed Update: What You Need to Know
A couple weeks ago, Facebook dropped a virtual bomb on the Social Media Marketing community, and it’s just a reminder that what happens in the real world often has consequences in the digital space as well. Facebook has made its fortune on the idea of keeping you connected with friends, …
Is The New Year The Right Time To Redesign Your Website?
We are officially winding down the year. For most small to mid-sized businesses that means looking toward the coming year and in many cases revisiting their marketing budget and plan. There are many items that you will consider as you evaluate how your marketing performed over the last twelve months, …
Top 5 Benefits of Business Blogging
Today, having a company website is no longer enough to stand out among the thousands of competitors you compete with in the digital space. Blogging isn’t just a place to host your company press releases, it’s about providing valuable content to your future customers. What is Business Blogging? Business blogging …