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Does Your Business Need a Compelling Brand Story?

Does Your Business Need a Compelling Brand Story?

Everybody loves a good story. From fairy tales to legends, a story told well captures the imagination, compels us to learn more and most importantly, is etched on our minds for a long time after we hear it. It should come as no surprise that brands large and small have …

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6 Reasons Your Business Needs Social Media Marketing

6 Reasons Your Business Needs Social Media Marketing

Running your business is a time-consuming endeavor.  You may not have time to post, tweet, like, or share your days away on social media.  It’s true for a lot of business owners and executives. In fact, not a single Fortune 500 CEO maintains a presence on all six major social …

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The Inbound Marketing Methodology Series: No. 2 – Convert

The Inbound Marketing Methodology Series: No. 2 – Convert

Developing and running a successful inbound marketing campaign entails much more than attracting visitors to your site – you also need to turn those leads into customers and clients. In other words, “convert” them. Developing a marketing strategy designed to convert leads, along with having the right content on your …

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Why Your Site Doesn’t Show Up on Search Engines

Why Your Site Doesn’t Show Up on Search Engines

Here’s the scenario, you’ve invested a considerable amount of time, energy, and money into launching your new website.  You finally get it launched, and you’re imagining all the visitors that will come streaming in, but no one shows up. You pull up Google and run a few searches.  You are …

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The Top 10 Reasons to Build Your Company Website on WordPress

The Top 10 Reasons to Build Your Company Website on WordPress

If you are in the process of evaluating your current company website, looking for a web design company to build or redesign your company website, or considering adding new features or functionality to your existing company site, you will at some point have to decide which platform you want to …

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Is It Time to Refresh Your Logo?

Is It Time to Refresh Your Logo?

Your logo holds a lot of meaning to you, and it should.  It represents something that you’ve worked hard to build and cultivate.  And the chances are that you put a fair amount of time, thought, and effort into creating the logo as well. Not to mention the fact that …

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Inbound vs. Outbound Marketing for Small to Mid-Sized Business

Inbound vs. Outbound Marketing for Small to Mid-Sized Business

Whether you work in marketing or are a business owner trying to increase brand awareness, you’ve likely heard about both inbound and outbound marketing. Maybe you’ve even used their various techniques, whether you realized it or not. But if you want to be as effective as possible, it’s important to …

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Where Small Businesses Fail At Marketing

Where Small Businesses Fail At Marketing

Business owners spend so much time establishing a company’s unique selling proposition that they often convince themselves that the company is, in fact, so unique that their marketing plan must be truly unique as well.  On the flip side, business owners often get lost in the hunt for leads and …

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6 Common SEO Mistakes that Could Affect Your Rankings

6 Common SEO Mistakes that Could Affect Your Rankings

It’s hard to be number one.  It’s hard to get there, and it’s hard to stay there.  It’s true whether you are talking about sports, business, or how well your website shows up in search results. In fact, the better optimized your site is, the harder it becomes to optimize …

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