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Do you have a link building strategy?

Do you have a link building strategy?

If you own a small business or are a marketer for a small business, then you know how important it is to show up for relevant searches.  For years, backlinks have been a staple of SEO strategies for large scale websites.  Does your small business have a strategy for building …

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What Is the Most Shareable Content on Social Media?

What Is the Most Shareable Content on Social Media?

If it isn’t already, social media is quickly becoming a necessity in modern business marketing. People are making connections, sharing tips and talking about companies they do and do not do business with on social media. There are more than three billion people with internet access – and a whopping …

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6 Overused Words To Remove From Your Marketing

6 Overused Words To Remove From Your Marketing

As a business owner, you know that it can be difficult to differentiate your business from your competitors.  You’re constantly looking for new and interesting ways to make your business stand out. You may find yourself writing copy a sales collateral or website design project, and for some reason, you keep …

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Don’t Ignore Yelp Just Because It’s Annoying

Don’t Ignore Yelp Just Because It’s Annoying

Most business owners have experienced the disgruntled customer gone rogue on Yelp.  It can be an extremely frustrating experience. Sure, you can respond to the complaint, but the disgruntled customer can just respond to your response with more vitriol making the whole conversation feel trivial and pointless. Moreover, it can …

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Google explains how to avoid hiring a bad SEO company

Google explains how to avoid hiring a bad SEO company

There are a ton of choices when you are considering hiring an SEO company.  Prices and offerings range so drastically that it can be somewhat difficult to determine what it should cost and what you should get for that cost. It can be difficult to determine if an SEO company …

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What to Put on Your Website Redesign SEO Checklist

What to Put on Your Website Redesign SEO Checklist

You may find yourself in the following scenario.  Your site needs to be redesigned; you know that, but it performs well in search engines.  You don’t want to lose the search engine love that you’ve worked so hard to cultivate.  So, what do you do? If you’re considering a redesign, …

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Is Your Logo Hurting Your Business?

Is Your Logo Hurting Your Business?

A logo is, at its core, a single graphic element that represents your entire business.  It should be easily recognizable, speak to your credibility, and, quite frankly, not turn people off.  A boring, confusing logo may cost you credibility and drive away sales. We frequently discuss how a strong branding …

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Mobile-First Web Design 101

Mobile-First Web Design 101

The modern consumer is more mobile than ever. As a result, mobile marketing and mobile web design have become a prominent focus for many businesses. Because both of those initiatives start with powerful and compelling mobile design, the web design industry has recently become highly focused on effectively designing and …

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What are Print Finishing Services?

What are Print Finishing Services?

You may have experienced this for yourself.  You’ve worked diligently for weeks perfecting the content and design of a print piece.  You take it to your printer, ready to just drop off the files and move on to the long list of things you just haven’t had time to to …

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