Is your company an automotive dealership that sells cars, trucks, vans and SUVs? Perhaps your dealership sells tractors, mowers and farm equipment. Even if you sell jet skis, 4 wheelers, ATVs and other off road vehicles, these automotive dealer marketing strategies can be used by your marketing staff to improve …
What Is the Difference Between Organic vs. Paid Search in 2018?
If there’s one thing 2018 has made us realize it’s that there are numerous ways we can drive traffic to our websites and landing pages. One of the best sources we can tap into for traffic is Google. Google is the largest search engine in the world with over 1.17 …
How to Tell if a Website Is Secure – Why & How to Change HTTP to HTTPS
If you have a business website, you probably worry about security. This concern is especially likely if you collect sensitive information such as credit cards and social security numbers. In an age where hackers are constantly on the hunt for easy targets, website security should be one of your top …
How to Use Email Automation to Significantly Increase Sales in Any Industry
I get it. Email isn’t as sexy as social media marketing. It’s not as cool as SEO. It’s not as easy as pay per click (truth be told: good PPC isn’t nearly as easy as it looks). Email marketing has one big advantage over almost every other digital marketing platform …
12 SEO Stats for 2018 & Why They Matter for Your Business
With so much competition out there, staying on top of SEO statistics for your business can mean the difference between being seen by your ideal customers or falling into search engine obscurity. As of March, 2017 Google claims to make an average of three updates per day. If you don’t …
What is Growth Driven Design? – How to Begin Data Driven Website Design
Redesigning a website can be a huge struggle for any business. It takes a lot of resources to redesign a website, and with the amount of work involved your marketing team will likely be pushed to their limits. Typically, a website redesign will require around three months of concentrated effort. …
3 Ways Graphic Design Affects Your Business’s Bottom Line
You work hard to provide quality products and services to the marketplace, but in our visually busy culture, it’s not easy to capture the attention of potential clients. We’re relentlessly surrounded by promotions contending for our recognition on a daily basis. The marketplace is overcrowded with products, and this results …
Advantages of Custom Web Design vs. Website Templates for Your Business
If you’ve been paying attention for the past decade or so you’ve likely noticed that it’s easier than ever to build a website for your business. With website builders like Wix, Squarespace, and WordPress simplifying the website building process, many businesses might be wondering why they should bother with custom …
Construction Marketing Ideas: Digital & Traditional
Effective marketing for a construction business can be challenging and cumbersome if not done properly. There are several tactics you should use to increase awareness and generate qualified construction leads. Is your construction business focused on commercial work and servicing other businesses? Do you build retail establishments, restaurants, storefronts or …