I spend hours doing SEO and PPC every day. When done effectively, search engine marketing should generate great results. The challenge comes when a new client hands you a website to optimize, and you didn’t design or have any input on the design or production. This happens more than …
Are You Wasting Your Money On Facebook Ads?
It seems like everywhere you turn, people are just raving about how great advertising on Facebook is. However, Facebook ads aren’t one size fits all. Just because you throw a few dollars into an advertising campaign on Facebook, doesn’t mean you are guaranteed to get immediate outstanding results. While it …
Why is no one visiting your website?
For most small to mid-sized businesses, digital marketing plays a major role in their marketing mix, and at the heart of most digital marketing efforts is a website. Unfortunately, many business owners start out with the misconception that website traffic is like the Field of Dreams; “If you build it, …
How to Erase Harmful Reviews on Facebook and Google
Welcome to the era of web 2.0, where 88% of people trust online reviews just as much as personal recommendations. Consumers understand the impact that a negative online review can have on a business, and you better believe that they aren’t scared to use them. Unfortunately, people are more likely …
Why You Should Let Experts Handle Your Social Media
Social media can suck up a lot of your time. But the fact is that these days, the success of your business depends on it. You have to use it to interact with your customers. Otherwise, you will get left in the dust while your competitors succeed. A lot of …
Do you understand how your website is performing?
You may work with a marketing company to manage your digital marketing, or you may manage your digital marketing yourself, but either way, you probably find yourself looking at a website marketing report on a regular basis. If you don’t, you should. The question is, when you’re looking at your …
Have You Been Instagram Shadowbanned?
Everything you need to know about the Instagram shadowban. Have you been doing everything you possibly can to make sure that your Instagram post gets the most impressions and it just seems to be going nowhere? Or maybe you’ve been killing it on Instagram and recently noticed a sudden decline …
How to win at marketing – Running a marathon, not a sprint
I’ve worked with small and mid-sized businesses on various marketing initiatives, in a range of industries, and in a range of roles for the last decade. There are a few fundamental lessons I have learned about what works and what doesn’t along the way. The truly important lessons that I’ve …
Kill it on Social Media with These 3 Things.
Social media for business in 2017 is just as important as having a company website. It’s no longer optional, but rather essential for every business. Several years ago, many businesses were lucky enough to take advantage of social media being a form of “free organic advertising” however, those days are …