Digital marketing audits are an essential process for any business looking to evaluate its strategies and uncover ways to improve performance. Think of it as taking a moment to step back, analyze your efforts, and identify opportunities to grow your online presence. By systematically examining your campaigns, channels, and platforms, …
A Guide to Digital Marketing for B2B Manufacturers
It isn’t news that B2B manufacturing marketing is difficult. After all, your manufacturing marketing strategy has to bridge the gap between you, distributors, wholesalers, and users in an effective and cost-efficient way. Targeting the right decision makers at the right time is a complex task that B2B marketing strategies need to address. …
MARION Wins 2024 Gold MarCom Award for fleetkeep Website Redesign
We’re proud to share that MARION has been honored with a 2024 Gold MarCom Award for our website redesign work with fleetkeep! This award celebrates creativity and excellence in marketing and communication, and we’re thrilled to be recognized for our efforts. About the Project fleetkeep came to MARION looking for …
9 Proven B2B Marketing Strategies + Examples
Marketing to businesses is a different challenge. While we’re all familiar with marketing as consumers, reaching other businesses (B2B) requires a unique approach compared to consumer-focused (B2C) tactics. Here’s what we’ve learned in our 40 years of providing outsourced marketing services to Texas businesses. What is B2B Marketing? B2B marketing …
The Best B2B Manufacturing & Industrial Web Design Examples
An effective industrial website needs to quickly convey what products and services your company provides without overwhelming the visitor. In today’s marketplace, you can’t slide by with a 90 ‘s-themed industrial website that isn’t mobile-friendly. Your industrial website design needs to engage buyers, whether they’ve just discovered your company or …
MARION Wins Silver at the 2024 Davey Awards for Kuraray Campaign
We’re excited to announce that MARION has been honored with a Silver Award at the 20th Annual Davey Awards for our integrated campaign titled “Kuraray: Possible Starts Here.” This recognition is a testament to our team’s creativity, dedication, and collaboration with our long-time client, Kuraray. Celebrating Our Winning Campaign The …
The Growth of Texas’ Film Industry & Marketing Opportunities
As the Texas film scene continues to grow, it’s not just filmmakers who are reaping the benefits — businesses and brands have an opportunity to shine, too. The intersection of marketing and the film industry presents a unique chance to align your company with creative projects, tap into new audiences, …
The Best Time to Kick Off Your B2B Holiday Marketing
As the holidays approach, B2C brands often start preparing their marketing months in advance, and for B2B companies, it’s just as important to have a strategy in place. But how do you know when to kick off your holiday marketing efforts? The answer depends on your industry, but starting early …
Digital Marketing Doesn’t Have to Be Scary
For many businesses, the world of digital marketing can feel like a haunted house — full of unknowns, eerie algorithms, and the fear of making costly mistakes. But with the right approach, digital marketing can actually be one of the most powerful tools to grow your brand and reach your …