Multivariate testing helps businesses to make the most of each and every one of their website’s visitors by improving conversion rates by testing different web elements. In this article, we break down how to use digital marketing testing techniques to boost conversions and improve your digital strategy. What Is Multivariate …
Broad Match Modified (BMM) Keywords Are Being Merged with Phrase Match in Google Ads
Google Ads is making another change to the functionality of their keyword match types for Search ads. As of February 2021, phrase match keywords will absorb most behaviors of broad match modified (BMM) keywords for search campaigns. Google purports that this change is an effort to “make it easier to …
How to Nail Your Email Marketing Strategy in 2021
Email marketing is one of the best B2C and B2B marketing strategies for 2021. With the power of an effective email marketing strategy, you can create more revenue for your brand, attract new customers, and build solid relationships with them. Having a high return on investment makes it one of …
How to Budget for Facebook Ads That Work
Facebook is the most popular social media platform in the world, with over 2.7 billion active users every day. When done the right way, advertising your local business on Facebook can quickly grow your audience and increase revenue. In this article, we’ll teach you how Facebook ads work and how …
How to Advertise a Small Local Business
Many B2C and B2B marketing strategies are focused on the local community and facilitate meaningful business growth. Depending on the size of your town or city, this can lead to stiff competition. However, learning how to advertise a small business locally is something a resilient entrepreneur like yourself is fully …
Demand Generation vs. Lead Generation in Marketing – How Are They Different?
Honing your product or service is a key element of running a successful business. However, contrary to Emerson’s adage, simply building a better mousetrap will not cause the world to beat a path to your door. Today’s world is filled with marketing noise and competition. If you have a service …
Google Is Experiencing Indexing Issues – September & October 2020
There’s a strong chance that you understand how to use Google Search, but its inner workings are still a mystery to the casual searcher. To make things simple, Google needs to complete three main steps to bring you results: Crawl – Identify as many pages as possible across the web …
Collapsible Content SEO – Click to Expand, Tabs, & Accordions
Hidden content has been on Google’s radar since the beginning, and it continues to be a high-visibility theme within the SEO community. Today, the conversation surrounding hidden content has moved past blatant shady SEO techniques to thoughtful user experience questions about how click-to-expand buttons, accordions, tabs and SEO work. The …
Cumulative Layout Shift (CLS) – Important Ranking Factor
For years, Google has been introducing ranking factors centered around the user experience (UX) on your website. Elements like offering safe browsing, mobile-friendly pages via responsive web design, non-intrusive pop-ups, and using an HTTPS connection are examples of these UX search signals. A new ranking signal has entered the SEO …