Social media is one of the most powerful tools businesses have in reaching modern consumers. In fact, 69% of U.S. adults and 45% of the total world population use at least one social media platform. In the coming years, social media’s popularity will continue to grow with social media penetration …
6 Essential Tips for Creating an Online Web Presence for Your Business
For new or established businesses, online marketing is a huge opportunity for brand and financial growth. Learning how to improve your online presence will take your business to new heights, but it can seem daunting without the right guidance. What Is an Online Presence? An online presence is the representation …
![How to Write a Design Brief for Graphic Designers [w/ Template!]](https://www.marion.com/wp-content/uploads/2019/04/how-to-write-a-brief-for-a-graphic-designer.jpg)
How to Write a Design Brief for Graphic Designers [w/ Template!]
A good design brief template is like a map. Without it, you’re going to get lost. Writing a design brief for graphic designers requires attention to detail as you attempt to communicate the scope and goals of your project. Before jumping in with both feet, you need to have a …
4 Examples of the Best Industrial and Manufacturing Website Designs
An effective industrial website needs to quickly convey what products and services your company provides without overwhelming the visitor. In today’s marketplace, you can’t slide by with a 90’s themed industrial website that isn’t mobile friendly. Your industrial website design needs to engage buyers, whether they’ve just discovered your company …
7 B2B Marketing Strategies for IT Companies
In today’s market, promoting services from one business to another has become a common practice. Trends give rise to new strategies which need to be employed to stay ahead of competitors and to draw in customers. Information technology companies face marketing challenges unique to their field, though an abundance of …
How to Choose a Branding Agency – 5 Top Questions to Ask Firms
No matter what your business brings to the table, if your brand positioning is weak or non-existent, then you’re just wasting your time. Distinguishing your brand from the competition calls for a level of strategy and finesse that you can only achieve with the right branding firm at your back. …
![Trendjacking: Taking Advantage of Trends on Social Media [with Examples!]](https://www.marion.com/wp-content/uploads/2019/04/what-is-trendjacking.jpg)
Trendjacking: Taking Advantage of Trends on Social Media [with Examples!]
Like the name implies, trendjacking is the act of a third party applying brand content to a trending topic. The trending topic can be anything – usually it’s a hashtag, event, meme, or new slang term. It can be difficult to decide the right moment to chime in on a …
How to Hire a Marketing Manager or Executive and What They Do
The emergence of smart technology has changed the world in dramatic fashion. It has crept into the way people live and exist and has significantly impacted the media landscape. These shifts have drastically changed the trade of a marketing manager, adding more to their plate. In turn, this makes the …
Going to Gutenberg
(Please visit this post as it was originally composed using the Gutenberg editor.) I just about lost it the first time I had to edit something with Gutenberg … because I’m busy and I have to get work done on time. Just like you. So, instead of using Gutenberg, I …