What is packaging design, and how can it help your product? From the Snickers you buy at the grocery store to the school supplies you buy for your children, you’ll find every product has a unique packaging design. If you’re trying to create packaging for a new product, understand there’s …
Why Founders Being the Company Face Can Be Harmful
Most companies benefit when a strong and reliable face can represent their business. In most cases, this is a good thing. However, at other times the face of the company can come under scrutiny that negatively positions the organization in the eyes of the public. These issues can be amplified …
What is Content Curation for Business Social Media?
With the glut of competition out there doing everything they can to get as much engagement on their social media pages as possible, keeping your audience entranced with a never-ending flow of quality content has become a necessity. Coming up with original content on a regular basis isn’t an easy …
Conversion Rate Optimization: Get More Goal Completions
What is Conversion Rate Optimization? Conversion rate optimization (CRO) is the continuous effort to improve the website visitor experience in a way that the visitor converts to a lead and eventually a customer… my definition. Unbounce defines it as “the practice of continually improving your website or landing page’s capacity …
9 of the Best B2B Marketing Strategies & Examples
Marketing your products or services to businesses can be difficult. As an individual, you’re very familiar with being marketed to as a consumer, so you have a preconceived idea of how to market to other businesses. However, selling to businesses (B2B) and selling to consumers (B2C) require very different processes. …
Using SEO Vs. Social Media Marketing for Your Business
The fight for online traffic has come down to two primary strategies — Search engine optimization (SEO) and social media marketing (SMM). SEO and SMM are both inbound channels, and they’re both used for content marketing purposes. So what’s the big difference between them and which should you use for …
8 Reasons Why Your Small Business Needs Social Media (With Statistics)
Social media is cost-friendly, ubiquitous, and effective. So why aren’t you using it? Here are 8 reasons backed up with several statistics that show why you should be taking advantage of social media marketing starting yesterday. 1. Receive High Return for Low Effort 79% of marketers participating in a study …
How to Do SEO for a New Website – 9 Step Checklist
Launching a new website is a big step for your business. Whether you’re replacing an old website or you’re breaking new ground, you stand to gain a lot from this new digital marketing tool. Avoid the common trap that many businesses fall victim to – designing sites for visual appeal …
How to Generate Leads for Your Business – Lead Generation Strategies, Tips and Tricks
Approximately one-third of businesses with employees fail within their first two years according to data from the SBA. While this article isn’t going to dissect the wide range of reasons a business may fail, it will highlight one of the main factors for business success: consistent lead generation. For your …