If you’re a marketer at an agency or on an in-house marketing team, at one point or another you will need to search within a website for a specific word. Depending on your technical ability, you may not know where to start. Why You May Need to Search a Site …
How to Market as Businesses Reopen During COVID-19
Over the past few months, life has looked different for everyone, and businesses have been left to figure out how to quickly navigate to an ever-changing “new normal.” As states and cities around the U.S. begin to reopen, marketers must turn their attention to how they can appropriately start back …
How to Redesign Your Website Without Losing SEO
For digital marketers, strategists, and search engine optimization (SEO) professionals, prioritizing website redesign SEO seems like a no-brainer. However, many graphic designers, developers, or account managers may not fully understand the relationship between SEO and website redesigns. Whether site redesign SEO is new to you, or you’re a seasoned vet …
Social Media Tips for Small Businesses During COVID-19
The Do’s and Don’ts to Follow As COVID-19 continues to spread, the world today looks a lot different than it did just a few weeks ago. As we all learn to adjust to our new normal, businesses must shift their marketing efforts to reflect the changing environment around them. Social …
Examples of Bad UX Design on Websites
A bad user experience, also known as “Bad UX”, is something probably every company has from time to time. We tend to think of digital interfaces when we think of UX. However, that association derives from the time the term “user experience” first originated in the 1990s, when widespread use …
How to Create Responsive Display Ads for Google Display Network that Perform
Display ads are an incredible way to capture the attention of your audience in a visually appealing way, increasing visibility and maximizing exposure. As Google boasts, you can reach 90% of Internet users worldwide through the Google Display Network. You can use display ads to increase brand awareness to those …
COVID-19 Digital Marketing Strategy
Speaking strictly from a marketing perspective, the COVID-19 pandemic has transformed the current marketing landscape. Original marketing plans are being thrown out the window and we are faced with yet another challenge: constructing completely new strategies in this previously uncharted territory. While you can still market yourself during this time, …
Content Marketing During COVID-19 – The Right Way
You’ve probably received tens, if not hundreds, of marketing messages from businesses regarding the COVID-19 outbreak and accompanying economic crisis. The Coronavirus situation has escalated rapidly, and content marketing during the COVID-19 pandemic can easily hurt your brand despite your best intentions. So, how often does your business need to …
UX Design vs. UI Design: How Are They Different?
UI and UX design are often confused with each other. While they can overlap, they are substantially different concepts. So, what exactly is the difference between UI and UX? In this blog post, we’ll aim to explain the two processes in simple and easy to understand terms and how they …