Social media for business in 2017 is just as important as having a company website. It’s no longer optional, but rather essential for every business. Several years ago, many businesses were lucky enough to take advantage of social media being a form of “free organic advertising” however, those days are …
Is Your Marketing Failing in the Twenty-First Century?
It’s quite amazing to step back and look at the dramatic shifts that have occurred in our society over the last couple decades. The rise of the internet has given way to unprecedented access to information, unparalleled levels of communication, and even self-driving cars. In this time, the marketing landscape …
Stop Confusing Marketing with Lead Generation
All too often, marketing and lead generation are lumped together when they should be treated as two distinct, yet equally important, components of an inbound marketing strategy. The confusion arises from the similarities between the two strategies. Marketing is focused on building awareness of a product or service and creating …
Inbound Marketing Methodology Series: 4 – Delight
We’ve made it! We’ve reached the fourth and final blog of our journey through inbound marketing methodology. Since we started, we’ve looked at how to attract your target audience to your brand, how to convert those leads into customers and clients, and how to close the deal, turning those leads …
Winning In Search Engines with Influencer Marketing
Influencer marketing is big with companies looking to reach people in new ways. After all, the average consumer is more marketing savvy than ever and it is easy to become “white noise.” More and more companies are looking for creative ways to reach their potential customers and effectively deliver their …
9 Simple Web Design Mistakes to Avoid Like the Plague
It can be hard to look at your website objectively. We often have the tendency to embellish the strengths of our websites and downplay their weaknesses. In this post, we’ll cover nine of the most common web design mistakes that cost businesses like yours traffic, leads, and revenue. What makes …
6 Simple Tips for Greater Returns from Your Emails
Email marketing plays a major role in the marketing mix of many businesses, both brick-and-mortar and online. And there is a good reason for that. A recent report by the Radicati Group found that: Half of the world’s population is using email in 2017. In 2017, the total estimated number of …
Could Social Signals Be Your Secret Weapon For SEO?
In this competitive market, small businesses are always looking for strategies that can give them an edge with search engines. Many believe that social signals are a secret weapon in this fight for search engine superiority. But what are social signals, and can they really be used to increase your …
Should You Let Interns Handle Your Social Media?
Each year more companies realize the importance of being on social media. For many small to mid-sized businesses, it has been a neglected piece of the marketing puzzle because managing each social media account can be very time-consuming. Business owners would much rather spend that time closing the next major business deal instead of being on a computer …