Ever had your website hacked? Sometimes it’s obvious — you go to your website, and something other than your content appears, instantly jolting you into a state of dread and dismay. If you’ve not experienced a website defacement before, you may not know what to do about it, which makes …
Web Design Articles
A Non-Designer’s Guide to The Web Design Process
Web design is a process of designing and formatting websites and web pages. Web designers use a variety of tools to create the desired look, feel and usability of the site. From a digital marketer’s perspective, solid web design can effectively benefit SEO, boost conversions, strengthen PPC campaigns, outshine competitors, …
How To Check the Number of Pages On a Website
Have you ever wondered how many pages a website has? Whether it’s a competitor’s site or even your own, knowing how many pages a website has can be extremely beneficial. In this quick guide, we will share with you some helpful website page counter tips and resources. Keep reading to …
Boost Conversions with Multivariate Testing for Digital Marketing
Multivariate testing helps businesses to make the most of each and every one of their website’s visitors by improving conversion rates by testing different web elements. In this article, we break down how to use digital marketing testing techniques to boost conversions and improve your digital strategy. What Is Multivariate …
How to Advertise a Small Local Business
Many B2C and B2B marketing strategies are focused on the local community and facilitate meaningful business growth. Depending on the size of your town or city, this can lead to stiff competition. However, learning how to advertise a small business locally is something a resilient entrepreneur like yourself is fully …
Cumulative Layout Shift (CLS) – Important Ranking Factor
For years, Google has been introducing ranking factors centered around the user experience (UX) on your website. Elements like offering safe browsing, mobile-friendly pages via responsive web design, non-intrusive pop-ups, and using an HTTPS connection are examples of these UX search signals. A new ranking signal has entered the SEO …
How Much Does It Cost to Have a Website Built?
As a small business owner or marketing manager, you do your best to operate on a lean budget. For that reason, it’s not uncommon to experience sticker shock after the first few website design quotes you gather for your business. You have the option to relegate your business website to …
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How to Make a High-Converting Landing Page [With 3 Examples!]
As a small business owner or marketing manager, having to balance operations, marketing and sales, and customer service leaves you with a packed schedule. Establishing a marketing budget for your small business is one thing, but being responsible for potentially thousands of advertising dollars can be a lofty task. You …
Why Is My Website Not Showing Up on Google? – How to Get on Google
A website not showing up in Google can be a MAJOR problem. However, MARION offers SEO services, so taking our word for it would be like asking a barber if you need a haircut. Instead, consider the following stats. B2B researchers conduct an average of 12 online searches before engaging …