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Branding Articles

How to Choose a Branding Agency – 5 Top Questions to Ask Firms

How to Choose a Branding Agency – 5 Top Questions to Ask Firms

No matter what your business brings to the table, if your brand positioning is weak or non-existent, then you’re just wasting your time. Distinguishing your brand from the competition calls for a level of strategy and finesse that you can only achieve with the right branding firm at your back. …

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A Guide to Developing a Brand Strategy with Examples [+ Free Template!]

A Guide to Developing a Brand Strategy with Examples [+ Free Template!]

What Is a Branding Strategy? Branding strategy (or brand development) is how you plan to build and define your business’s brand in a consistent manner. Your brand envelops more than just the visual aspects such as a logo, color palette, product, etc. It includes your reputation, how your clients feel …

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Why Founders Being the Company Face Can Be Harmful

Why Founders Being the Company Face Can Be Harmful

Most companies benefit when a strong and reliable face can represent their business. In most cases, this is a good thing. However, at other times the face of the company can come under scrutiny that negatively positions the organization in the eyes of the public. These issues can be amplified …

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6 Logo Design Basics – How to Create a Good Logo for Your Company

6 Logo Design Basics – How to Create a Good Logo for Your Company

If you want an instantly recognizable symbol that represents your brand, you need a logo. But most business owners don’t know all the logo rules, making it hard to create the perfect visual representation of their brand. So, what should a logo contain? 6 Tips on How to Create a …

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Creating a Brand Name for Your Business

Creating a Brand Name for Your Business

When it comes to creating a brand name for your company you have to be very picky. Frankly, if you go with the first choice that pops up during a brainstorming session, you’re probably asking for trouble. Your brand name is an extension of your business. That means the name …

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Does Your Business Need a Brand Story?

Does Your Business Need a Brand Story?

Everybody loves a good story. From fairy tales to legends, a story told well captures the imagination, compels us to learn more and most importantly, is etched on our minds for a long time after we hear it. It should come as no surprise that brands large and small have …

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Is It Time to Refresh Your Logo?

Is It Time to Refresh Your Logo?

Your logo holds a lot of meaning to you, and it should.  It represents something that you’ve worked hard to build and cultivate.  And the chances are that you put a fair amount of time, thought, and effort into creating the logo as well. Not to mention the fact that …

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The Difference Between Marketing and Branding

The Difference Between Marketing and Branding

When you hear the word branding, you mind may immediately go to marketing. Even though they do have quite a few similarities, there is a notable difference between marketing and branding. A brand is formed through multiple experiences when it comes to a service, product, or organization. It can be …

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How Pinterest Can Help Your Business

Have you ever used Pinterest to promote your business? Many consumer-facing businesses have had a lot of success promoting themselves with Pinterest as part of a social media marketing strategy. Recent studies have shown that “Pinterest Users Are Nearly Twice more Likely to Purchase than Facebook Users.” However, many businesses …

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