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Branding Articles

How the Houston Rodeo’s Marketing Ropes in Crowds Year After Year

How the Houston Rodeo’s Marketing Ropes in Crowds Year After Year

The heartbeat of Houston reverberates through the dust clouds kicked up at the Houston Livestock Show and Rodeo, an iconic event that consistently ropes in massive crowds year after year. As experienced marketing creatives in Houston, the team at MARION has had the privilege of witnessing firsthand the marketing brilliance …

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How To Write An Effective Corporate Mission Statement (with Examples)

How To Write An Effective Corporate Mission Statement (with Examples)

Crafting an effective corporate mission statement is a cornerstone of defining a company’s identity, purpose, and values. It not only communicates to stakeholders, including employees and customers, but also sets the tone for the company’s culture and strategic direction. What Is a Corporate Mission Statement? A mission statement is a …

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Buc-ee’s Billboards & the Art of Roadside Marketing

Buc-ee’s Billboards & the Art of Roadside Marketing

In a world where ads change faster than you can say “billboard,” Buc-ee’s has it all figured out. They’ve made billboards not just a pit stop for information but a part of the adventure. And honestly, who wouldn’t want to pull over for a beaver promising the best restrooms and …

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The Apple Formula: Unlocking the Secrets of Successful Product Launch Events

The Apple Formula: Unlocking the Secrets of Successful Product Launch Events

Apple, a name synonymous with innovation, has a rich history of product launches that have shaped the tech landscape and consumer culture. These events have become iconic not only for their unveiling of groundbreaking products but also for their masterful marketing strategies. Let’s take a journey through time to explore …

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Navigating the Storm: Effective PR Messaging for Businesses During Hurricanes

Navigating the Storm: Effective PR Messaging for Businesses During Hurricanes

Hurricanes and other natural disasters can strike unexpectedly, causing disruptions that challenge even the most prepared businesses. Amid these challenges, effective public relations (PR) plays a crucial role in maintaining client relationships, showcasing resilience, and fostering community support. In this guide, the marketing experts at MARION closely examine the art …

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Analyzing the Success Story of Taylor Swift’s Eras Tour Marketing

Analyzing the Success Story of Taylor Swift’s Eras Tour Marketing

Taylor Swift, the queen of reinvention, has once again left the world in awe with her groundbreaking Eras Tour. As she gracefully transitions from one era to another, Swift’s ability to captivate audiences through her music and storytelling is undeniable. However, behind this seamless transformation lies a team of marketers …

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Brand Positioning 101: How to Create an Effective Positioning Strategy

Brand Positioning 101: How to Create an Effective Positioning Strategy

The most successful brands are, above all else, known for something. They have a unique value proposition that customers easily understand, thus differentiating them from their competitors. Identifying what makes your company’s products or services one-of-a-kind can go a long way to developing a solid following. Known as brand positioning, …

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We’re All Living in Barbie’s World (of Marketing Genius)

We’re All Living in Barbie’s World (of Marketing Genius)

The new Barbie movie marketing has dazzled both young hearts and nostalgic souls, proving that online success can be as magical as the world of Barbie herself. Join us as we unpack the creative marketing strategies that captured the attention of millions worldwide. Deconstructing the Barbie Movie’s Marketing Success Lights, …

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How to Expand Brand Awareness with LinkedIn Networking

How to Expand Brand Awareness with LinkedIn Networking

Founded in 2002, LinkedIn stands as one of the world’s most-preferred social networks for many years, but even with a current user base of over 900 million, there exists a vast difference between the platform and others, such as Instagram and TikTok. Most of its users are professionals looking to …

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