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Branding Articles

Why Founders Being the Company Face Can Be Harmful

Why Founders Being the Company Face Can Be Harmful

Most companies benefit when a strong and reliable face can represent their business. In most cases, this is a good thing. However, at other times the face of the company can come under scrutiny that negatively positions the organization in the eyes of the public. These issues can be amplified …

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6 Logo Design Basics – How to Create a Good Logo for Your Company

6 Logo Design Basics – How to Create a Good Logo for Your Company

If you want an instantly recognizable symbol that represents your brand, you need a logo. But most business owners don’t know all the logo rules, making it hard to create the perfect visual representation of their brand. So, what should a logo contain? 6 Tips on How to Create a …

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Creating a Brand Name for Your Business

Creating a Brand Name for Your Business

When it comes to creating a brand name for your company you have to be very picky. Frankly, if you go with the first choice that pops up during a brainstorming session, you’re probably asking for trouble. Your brand name is an extension of your business. That means the name …

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Does Your Business Need a Brand Story?

Does Your Business Need a Brand Story?

Everybody loves a good story. From fairy tales to legends, a story told well captures the imagination, compels us to learn more and most importantly, is etched on our minds for a long time after we hear it. It should come as no surprise that brands large and small have …

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Is It Time to Refresh Your Logo?

Is It Time to Refresh Your Logo?

Your logo holds a lot of meaning to you, and it should.  It represents something that you’ve worked hard to build and cultivate.  And the chances are that you put a fair amount of time, thought, and effort into creating the logo as well. Not to mention the fact that …

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The 4 building blocks for a better brand

The 4 building blocks for a better brand

Too often when business owners here’s the word “branding” their mind goes straight to their logo.  Sure, your logo is an important aspect of your brand, but it is far from encompassing your entire brand. Amazon founder Jeff Bezos famously said, “Your brand is what other people say when you’re …

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5 Branding Strategies Businesses Fail to Implement

5 Branding Strategies Businesses Fail to Implement

Whether you’re a startup or a well-established company, chances are that you’ve given at least a little thought to how you want your company to be perceived. Perhaps you are the bell-weather firm that acts as a seasoned advisor.  Perhaps you are the energetic startup that isn’t afraid to show …

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Is Your Logo Hurting Your Business?

Is Your Logo Hurting Your Business?

A logo is, at its core, a single graphic element that represents your entire business.  It should be easily recognizable, speak to your credibility, and, quite frankly, not turn people off.  A boring, confusing logo may cost you credibility and drive away sales. We frequently discuss how a strong branding …

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Why Every Company Needs a Brand Style Guide

Why Every Company Needs a Brand Style Guide

Have you ever wondered how a company like Apple manages to cultivate such a beautifully consistent brand?  I know what you’re thinking, “Easy, they spend millions of dollars on it.” Well that’s true, they do, but do you really think that makes it any easier? No, that makes it even …

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