Apple, a name synonymous with innovation, has a rich history of product launches that have shaped the tech landscape and consumer culture. These events have become iconic not only for their unveiling of groundbreaking products but also for their masterful marketing strategies. Let’s take a journey through time to explore …
Branding Articles
Navigating the Storm: Effective PR Messaging for Businesses During Hurricanes
Hurricanes and other natural disasters can strike unexpectedly, causing disruptions that challenge even the most prepared businesses. Amid these challenges, effective public relations (PR) plays a crucial role in maintaining client relationships, showcasing resilience, and fostering community support. In this guide, the marketing experts at MARION closely examine the art …
Analyzing the Success Story of Taylor Swift’s Eras Tour Marketing
Taylor Swift, the queen of reinvention, has once again left the world in awe with her groundbreaking Eras Tour. As she gracefully transitions from one era to another, Swift’s ability to captivate audiences through her music and storytelling is undeniable. However, behind this seamless transformation lies a team of marketers …
Brand Positioning 101: How to Create an Effective Positioning Strategy
The most successful brands are, above all else, known for something. They have a unique value proposition that customers easily understand, thus differentiating them from their competitors. Identifying what makes your company’s products or services one-of-a-kind can go a long way to developing a solid following. Known as brand positioning, …
We’re All Living in Barbie’s World (of Marketing Genius)
The new Barbie movie marketing has dazzled both young hearts and nostalgic souls, proving that online success can be as magical as the world of Barbie herself. Join us as we unpack the creative marketing strategies that captured the attention of millions worldwide. Deconstructing the Barbie Movie’s Marketing Success Lights, …
How to Expand Brand Awareness with LinkedIn Networking
Founded in 2002, LinkedIn stands as one of the world’s most-preferred social networks for many years, but even with a current user base of over 900 million, there exists a vast difference between the platform and others, such as Instagram and TikTok. Most of its users are professionals looking to …
Growing Your Corporate Identity with Integrated Marketing
Corporate brand identity is a key factor in the success of any business. A well-developed corporate identity can help differentiate your business from competitors, create trust and loyalty among customers, and increase brand recognition. What Is Corporate Identity? At the root of your corporate identity is your logo, your symbol …
10 Common Mistakes to Avoid When Rebranding Your Business
Whether you’re interested in expanding your brand into the international sphere or revamping your image to stay in step with the times, rebranding your business can provide many benefits. From broadening your reach to remaining relevant to increasing your revenue — all are possible if you commit to a sound …
6 Steps To Designing the Perfect Business Card
A business card is more than just your contact details—it’s a visual representation of you and your company. Effective business cards fulfill a number of marketing needs, including brand recognition, advertisement, call to action, and important contact information. Keep reading to find out how to design a business card that …