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Branding Articles

A Guide to Developing a Brand Strategy with Examples [+ Free Template!]

A Guide to Developing a Brand Strategy with Examples [+ Free Template!]

What Is a Branding Strategy? Branding strategy (or brand development) is how you plan to build and define your business’s brand in a consistent manner. Your brand envelops more than just the visual aspects such as a logo, color palette, product, etc. It includes your reputation, how your clients feel …

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Why Founders Being the Company Face Can Be Harmful

Why Founders Being the Company Face Can Be Harmful

Most companies benefit when a strong and reliable face can represent their business. In most cases, this is a good thing. However, at other times the face of the company can come under scrutiny that negatively positions the organization in the eyes of the public. These issues can be amplified …

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6 Logo Design Basics – How to Create a Good Logo for Your Company

6 Logo Design Basics – How to Create a Good Logo for Your Company

If you want an instantly recognizable symbol that represents your brand, you need a logo. But most business owners don’t know all the logo rules, making it hard to create the perfect visual representation of their brand. So, what should a logo contain? 6 Tips on How to Create a …

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Creating a Brand Name for Your Business

Creating a Brand Name for Your Business

When it comes to creating a brand name for your company you have to be very picky. Frankly, if you go with the first choice that pops up during a brainstorming session, you’re probably asking for trouble. Your brand name is an extension of your business. That means the name …

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Does Your Business Need a Brand Story?

Does Your Business Need a Brand Story?

Everybody loves a good story. From fairy tales to legends, a story told well captures the imagination, compels us to learn more and most importantly, is etched on our minds for a long time after we hear it. It should come as no surprise that brands large and small have …

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Is It Time to Refresh Your Logo?

Is It Time to Refresh Your Logo?

Your logo holds a lot of meaning to you, and it should.  It represents something that you’ve worked hard to build and cultivate.  And the chances are that you put a fair amount of time, thought, and effort into creating the logo as well. Not to mention the fact that …

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Why Every Company Needs a Brand Style Guide

Why Every Company Needs a Brand Style Guide

Have you ever wondered how a company like Apple manages to cultivate such a beautifully consistent brand?  I know what you’re thinking, “Easy, they spend millions of dollars on it.” Well that’s true, they do, but do you really think that makes it any easier? No, that makes it even …

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The Importance of Branding Your Business

The Importance of Branding Your Business

Branding your business is something that is truly extraordinary. Why is it so extraordinary, you ask? Because it goes way beyond a picture, logo, or graphic. When you stop to think about your company’s brand, you should also be thinking about the entire experience of your customer. This means everything …

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The Difference Between Marketing and Branding

The Difference Between Marketing and Branding

When you hear the word branding, you mind may immediately go to marketing. Even though they do have quite a few similarities, there is a notable difference between marketing and branding. A brand is formed through multiple experiences when it comes to a service, product, or organization. It can be …

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