For decades, Texas has been synonymous with wide-open spaces, country music, and, of course, western fashion. But in 2024, our unique style has truly taken off. From fashion trends to chart-topping country albums, western wear is making its mark across the nation.
Native Texans vs. National Trendsetters
For native Texans, western wear has always been a staple. Cowboy boots, denim, and fringe have never gone out of style here. But what used to be a symbol of Texan pride is now being embraced by fashionistas in places like New York, LA, and beyond. It’s more than just a look; it’s a lifestyle, and it’s resonating with people everywhere.
This isn’t the first time Texas-inspired trends have caught on nationwide, but 2024 is seeing a full-on surge. Just how Barbiecore dominated with its bold, pink aesthetic, Cowboy Core and western fashion have become the must-have look for 2024. It seems like every other TikTok or Instagram post is full of jean jackets, cowboy boots, and Stetson hats.
Music Icons Go Country
It’s not just in fashion that Texas influence is expanding. Artists like Post Malone and Beyoncé have taken note, releasing country-inspired albums that are winning over fans across the globe. These artists are blending the lines between country and pop, turning what used to be niche genres into mainstream hits. And with their massive influence, they’re bringing western culture with them.
I’ve lost count of how many people I know who weren’t into country music but suddenly have these albums on repeat. From the rodeo-inspired outfits in music videos to the boots and hats sported at concerts, the Western trend is bigger than ever, and it’s thanks to stars who are embracing their Texas roots or jumping on board with the cowboy aesthetic.
Western Influences Everywhere
Western culture isn’t just limited to fashion and music — it’s showing up in other areas of pop culture too. From interior design to film and TV, the rugged, nostalgic feel of the west is everywhere you look.
Home decor has leaned into the rustic charm of the west, with people decking out their spaces with leather accents, wooden furniture, and Southwestern patterns. Western films and series, like Yellowstone, are also fueling the fire, portraying a romanticized version of life in the west that’s appealing to a broader audience.
Western-inspired sting is another area seeing major growth. Brands are tapping into the trend by using rugged landscapes, cowboy imagery, and themes of freedom and independence in their campaigns. Whether it’s a luxury brand releasing a western-themed collection or a food company promoting Texas BBQ, the cowboy lifestyle has gone fully mainstream. You can’t scroll through your feed without seeing some new ad about it.
What This Means for Brands
With western wear and cowboy culture trending, brands that tap into this craze can find exciting new ways to connect with consumers. Much like Barbiecore in 2023, Cowboy Core has a cultural momentum behind it that can translate to campaigns across industries. Whether it’s incorporating rugged visuals into your advertising, using cowboy-inspired themes for product lines, or collaborating with influencers who embody the trend, there are endless ways to ride this wave.
The Takeaway: Texas Culture Goes National
What was once uniquely Texan is now a national phenomenon. The rise of western wear, cowboy culture, and Texas-inspired trends proves that the spirit of the Lone Star State has never been stronger. As brands continue to embrace this mainstream shift, it’s clear that Texas has officially gone nationwide (and we’re all better off for it!)
So, whether you’re a native Texan or just love the lifestyle, one thing is certain: Texas is here to stay, and it’s bigger than ever.
Partner With A Trusted Texas Marketing Agency
Interested in how your brand can tap into the latest trends? At MARION, we specialize in creating marketing campaigns that truly resonate. Get in touch with us today to discuss how we can help your business stay relevant!
