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Social Media Marketing Articles

How to Build a LinkedIn Ads Audience

How to Build a LinkedIn Ads Audience

LinkedIn ads is the preferred method of advertising for many business to business companies. In fact, 59% of B2B marketers say LinkedIn generates leads for their business and 90% say they reduced cost per lead by using LinkedIn Advertising. LinkedIn has over 610 million members, including 180 million senior-level influencers, 63 …

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What is the Rule of 7 and How Can It Help Your Business?

What is the Rule of 7 and How Can It Help Your Business?

Are you constantly looking for ways to improve your marketing in today’s digital-first world? Don’t limit yourself by only investigating the latest platforms and digital tools. Many of the best marketing principles were developed decades ago, and applying them to your current strategy and process can be a great way …

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4 Types of Digital Marketing Campaigns for B2B [with Examples!]

4 Types of Digital Marketing Campaigns for B2B [with Examples!]

Now that the digital age is in full swing, traditional B2B marketing strategies and tactics are no longer the most viable choice for your brand. Constantly evolving technology requires an approach that’s more fluid in nature. If you’re not able to meet the expectations of your audience, your digital campaign …

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4 Top Marketing Mistakes & Errors You Can Stop Making Today!

4 Top Marketing Mistakes & Errors You Can Stop Making Today!

By this point, we’ve all been relentlessly beaten over the head with marketing advice from thousands of digital marketing “gurus.” Frankly, everyone has a “magic bullet” that’ll make your marketing campaigns successful. And while there’s plenty of great advice out there, the best teacher is often failure. Fortunately, you don’t …

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4 Key Metrics to Measure for Social Media Goals

4 Key Metrics to Measure for Social Media Goals

Social media is one of the most powerful tools businesses have in reaching modern consumers. In fact, 69% of U.S. adults and 45% of the total world population use at least one social media platform. In the coming years, social media’s popularity will continue to grow with social media penetration …

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6 Essential Tips for Creating an Online Web Presence for Your Business

6 Essential Tips for Creating an Online Web Presence for Your Business

For new or established businesses, online marketing is a huge opportunity for brand and financial growth. Learning how to improve your online presence will take your business to new heights, but it can seem daunting without the right guidance. What Is an Online Presence? An online presence is the representation …

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Trendjacking: Taking Advantage of Trends on Social Media [with Examples!]
16 Mobile Marketing Statistics to Help Improve Your Digital Marketing

16 Mobile Marketing Statistics to Help Improve Your Digital Marketing

If you’re not focusing on mobile website traffic, then you’re behind the times. 60% of consumers across the globe use their mobile devices as their primary source of internet access. Consumers today are savvier with mobile devices than ever before. It’s crucial that digital marketers and business owners alike adopt …

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10 Most Effective Social Media Campaigns of All Time

10 Most Effective Social Media Campaigns of All Time

A successful social media campaign isn’t easily defined. Usually, high rates of engagement and “going viral” are good indications of an effective social media marketing campaign. However, the most memorable and award-winning social media campaigns are set apart because of their creativity and innovation. 10 Best Social Media Campaigns When …

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