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Social Media Marketing Articles

Why Outsourcing Is A Cost-Effective Way of Marketing Your Business

Why Outsourcing Is A Cost-Effective Way of Marketing Your Business

Outsourcing your marketing tasks can be a cost-effective way to market your business. Outsourcing has the potential to save you time, money, and resources when it comes to marketing. Oftentimes you will need outside help when it comes to marketing your business, but sometimes the best thing for you is …

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Which Online Marketing Strategy Has the Biggest Impact on ROI?            
How to Budget for Facebook Ads That Work

How to Budget for Facebook Ads That Work

Facebook is the most popular social media platform in the world, with over 2.7 billion active users every day. When done the right way, advertising your local business on Facebook can quickly grow your audience and increase revenue. In this article, we’ll teach you how Facebook ads work and how …

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Demand Generation vs. Lead Generation in Marketing – How Are They Different?
5 Ways to Reduce Your Facebook CPL

5 Ways to Reduce Your Facebook CPL

If you’re a business advertising through social media, you know how important it is to closely monitor the performance of your account. Savvy business owners and managers know that you must set marketing KPIs and adjust your campaigns based on their performance. Learning how to generate leads or how to …

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How Much Should I Spend on Marketing? – Creating a Marketing Budget

How Much Should I Spend on Marketing? – Creating a Marketing Budget

Not having the appropriate marketing budget can do significant damage to your company’s potential. Like Henry Ford said, “The man who stops advertising to save money, is like the man who stops a clock to save time.” Cutting back your marketing and advertising costs is not the path to a …

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How to Increase Facebook Followers for Business Pages

How to Increase Facebook Followers for Business Pages

In the first quarter of 2020, Facebook reported over 1.73 billion daily active users. Whether you’re employing B2C or B2B marketing strategies, Facebook can be an effective way to connect with your customers and target new audiences. Not having a Facebook Page for this community could cost you potential sales …

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How to Build a Digital Content Strategy That Dominates Your Industry

How to Build a Digital Content Strategy That Dominates Your Industry

Now more than ever, the success of your business depends on your ability to reach potential customers through digital platforms. The Coronavirus pandemic showed the world that traditional, face-to-face marketing is not always possible. Meanwhile, creating an effective web presence for your business practically allows you to generate new business …

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Social Media Tips for Small Businesses During COVID-19

Social Media Tips for Small Businesses During COVID-19

The Do’s and Don’ts to Follow As COVID-19 continues to spread, the world today looks a lot different than it did just a few weeks ago. As we all learn to adjust to our new normal, businesses must shift their marketing efforts to reflect the changing environment around them. Social …

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