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Social Media Marketing Articles

Free Social Media Tools for Small Businesses

Free Social Media Tools for Small Businesses

If you’re a small business owner, you probably wear more hats than you can count. From balancing payroll to hiring employees to marketing, you do it all. One piece of marketing that your small business may use is social media. I’m a social media marketer, and I’m also the daughter …

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How to Master Facebook’s 20% Text Rule

How to Master Facebook’s 20% Text Rule

If you’re just getting started on Facebook Advertising, you know that there’s a lot to learn! From meeting Facebook’s basic requirements to learning the many different tips and tricks for maximizing ad performance, all the things you need to learn to be successful can seem daunting. One Facebook advertising rule …

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How to Build a LinkedIn Ads Audience

How to Build a LinkedIn Ads Audience

LinkedIn ads is the preferred method of advertising for many business to business companies. In fact, 59% of B2B marketers say LinkedIn generates leads for their business and 90% say they reduced cost per lead by using LinkedIn Advertising. LinkedIn has over 610 million members, including 180 million senior-level influencers, 63 …

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What is the Rule of 7 and How Can It Help Your Business?

What is the Rule of 7 and How Can It Help Your Business?

Are you constantly looking for ways to improve your marketing in today’s digital-first world? Don’t limit yourself by only investigating the latest platforms and digital tools. Many of the best marketing principles were developed decades ago, and applying them to your current strategy and process can be a great way …

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4 Types of Digital Marketing Campaigns for B2B [with Examples!]

4 Types of Digital Marketing Campaigns for B2B [with Examples!]

Now that the digital age is in full swing, traditional B2B marketing strategies and tactics are no longer the most viable choice for your brand. Constantly evolving technology requires an approach that’s more fluid in nature. If you’re not able to meet the expectations of your audience, your digital campaign …

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4 Top Marketing Mistakes & Errors You Can Stop Making Today!

4 Top Marketing Mistakes & Errors You Can Stop Making Today!

By this point, we’ve all been relentlessly beaten over the head with marketing advice from thousands of digital marketing “gurus.” Frankly, everyone has a “magic bullet” that’ll make your marketing campaigns successful. And while there’s plenty of great advice out there, the best teacher is often failure. Fortunately, you don’t …

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4 Key Metrics to Measure for Social Media Goals

4 Key Metrics to Measure for Social Media Goals

Social media is one of the most powerful tools businesses have in reaching modern consumers. In fact, 69% of U.S. adults and 45% of the total world population use at least one social media platform. In the coming years, social media’s popularity will continue to grow with social media penetration …

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6 Essential Tips for Creating an Online Web Presence for Your Business

6 Essential Tips for Creating an Online Web Presence for Your Business

For new or established businesses, online marketing is a huge opportunity for brand and financial growth. Learning how to improve your online presence will take your business to new heights, but it can seem daunting without the right guidance. What Is an Online Presence? An online presence is the representation …

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Trendjacking: Taking Advantage of Trends on Social Media [with Examples!]

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