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Social Media Marketing Articles

What is Content Curation for Business Social Media?

What is Content Curation for Business Social Media?

With the glut of competition out there doing everything they can to get as much engagement on their social media pages as possible, keeping your audience entranced with a never-ending flow of quality content has become a necessity. Coming up with original content on a regular basis isn’t an easy …

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Using SEO Vs. Social Media Marketing for Your Business

Using SEO Vs. Social Media Marketing for Your Business

The fight for online traffic has come down to two primary strategies — Search engine optimization (SEO) and social media marketing (SMM). SEO and SMM are both inbound channels, and they’re both used for content marketing purposes. So what’s the big difference between them and which should you use for …

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8 Reasons Why Your Small Business Needs Social Media (With Statistics)

8 Reasons Why Your Small Business Needs Social Media (With Statistics)

Social media is cost-friendly, ubiquitous, and effective. So why aren’t you using it? Here are 8 reasons backed up with several statistics that show why you should be taking advantage of social media marketing starting yesterday. 1. Receive High Return for Low Effort 79% of marketers participating in a study …

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How to use Social Media for Your Small Business

How to use Social Media for Your Small Business

Roughly 94% of small businesses use social media — and there’s a reason. When done correctly, social media can be one of the most engaging ways to reach customers. But if there’s one thing small business owners know, it’s that time is money. Your time is one of your most …

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Automotive Digital Marketing That Brings In Buyers

Automotive Digital Marketing That Brings In Buyers

Is your company an automotive dealership that sells cars, trucks, vans and SUVs?  Perhaps your dealership sells tractors, mowers and farm equipment.  Even if you sell jet skis, 4 wheelers, ATVs and other off road vehicles, these automotive dealer marketing strategies can be used by your marketing staff to improve …

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How to Effectively Use Social Media Advertising for Your Business

How to Effectively Use Social Media Advertising for Your Business

Marketing strategies are a dime a dozen. Many of them can be effective if you implement them properly, but few are as effective and user-friendly as social media advertising. With billions of users collectively using social media platforms such as Facebook, Instagram, Twitter, Snapchat and more you would be crazy …

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Social Media Hashtag Dos and Don’ts for Businesses

Social Media Hashtag Dos and Don’ts for Businesses

A coworker of mine here at MARION recently gave me a # symbol cookie cutter. She said she saw it at the store and just had to get it for me. 11 years ago, I’d think “what am I supposed to do with a number sign cookie cutter?” But now… …

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5 Best Practices for Social Media Crisis Communication and Management

5 Best Practices for Social Media Crisis Communication and Management

There are more than two billion active registered users worldwide on Facebook. Twitter has more than 300 million active users. In addition, there are nearly 500 niche social media sites aimed at groups as diverse as book lovers and quilting enthusiasts. Clearly, every corner of the web has a place …

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How to Create a Content Marketing Calendar for Your Business Blog

How to Create a Content Marketing Calendar for Your Business Blog

It’s no great secret that a good content marketing strategy will set you apart from the competition and entice your audience to stick around for future content.  From lead generation to customer engagement, creating relevant and useful content consistently can have amazing benefits for your business blog.   If your …

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