Category: Social Media Marketing

From timing, voice and tone to platform, graphics and more, there are a variety of social media techniques you can employ at your company. We can help spread your brand’s digital presence and represent yourself better online to improve your company reputation and help you engage with followers.

How to Create a Content Marketing Calendar for Your Business Blog

It’s no great secret that a good content marketing strategy will set you apart from the competition and entice your audience to stick around for future content. From lead generation to customer engagement, creating relevant and useful content consistently can have amazing benefits for your business blog. If your business blog doesn’t have a…
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Shiny Object Syndrome – Every New Marketing Tactic Doesn’t Always Work

As a marketing strategist, it’s my job to understand new marketing trends and how they can/will affect our clients. I do this by reading marketing blogs by industry leaders, downloading e-books, and reading books. Every morning, I log into my feed reader (yes, I still use one of those) and spend time digesting news about…
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The Facebook News Feed Update: What You Need to Know

A couple weeks ago, Facebook dropped a virtual bomb on the Social Media Marketing community, and it’s just a reminder that what happens in the real world often has consequences in the digital space as well. Facebook has made its fortune on the idea of keeping you connected with friends, family, and in more recent…
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Have You Been Instagram Shadowbanned?

Everything you need to know about the Instagram shadowban. Have you been doing everything you possibly can to make sure that your Instagram post gets the most impressions and it just seems to be going nowhere? Or maybe you’ve been killing it on Instagram and recently noticed a sudden decline in engagements, even though you’re…
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Winning In Search Engines with Influencer Marketing

Influencer marketing is big with companies looking to reach people in new ways. After all, the average consumer is more marketing savvy than ever and it is easy to become “white noise.” More and more companies are looking for creative ways to reach their potential customers and effectively deliver their marketing message. Going through someone…
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Should You Let Interns Handle Your Social Media?

Each year more companies realize the importance of being on social media. For many small to mid-sized businesses, it has been a neglected piece of the marketing puzzle because managing each social media account can be very time-consuming. Business owners would much rather spend that time closing the next major business deal instead of being on a computer monitoring social conversations or even…
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How to Hack the Facebook Algorithm to Your Benefit

Have you ever wondered why, every time you log onto Facebook, you typically see the same people, groups, and company pages showing up repeatedly on your News Feed whereas other people and pages you may be following are never there? Or maybe you’ve got a business page that has over 10,000 followers, but you’re only…
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How To Respond To Negative Feedback Online

Your social media account is the most public facing component of your brand. When managed properly, each social media platform can offer endless growth possibilities for your business. However, as anyone who has spent a great deal of time on social media knows, it’s not cute kittens and rainbows all the time. The challenge is,…
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What Is the Most Shareable Content?

If it isn’t already, social media is quickly becoming a necessity in modern business marketing. People are making connections, sharing tips and talking about companies they do and do not do business with on social media. There are more than three billion people with internet access – and a whopping two billion of them have…
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