What Is a Mission Statement in Business? A mission statement is a concise statement of the purpose of an organization- its goals, services, and values. This statement will show potential customers, investors, employees, and any kind of stakeholder what sort of business they are investing their time and efforts in. …
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How to Analyze SEO for Your Website [with a Free Website SEO Analysis!]
Did you know that approximately 51% of traffic to all websites is from organic search? Further, more than 40% of business revenue is generated by organic search traffic to B2B websites. This data from BrightEdge highlights exactly why organic search is critical to the success of your business. So how …
7 Tips on How to Give Helpful Graphic Design Feedback to Your Agency
For the best results, a graphic design firm should not be at the mercy of their client when it comes to properly performing their jobs. Professional agencies that offer graphic design services tend to work best when there is respectful and clear communication between themselves and their customers. As the …
3 Proven Marketing Strategies to Increase Sales
There are ways to improve sales strategies and marketing tactics without being pushy, but you definitely can’t sit back and expect customers to arrive at your doorstep. Even the most basic marketing plan to increase sales must be clearly defined for you to reach and connect with as many target …
9 Brilliant B2B Website Design Examples for Inspiration
Creating a B2B website can be daunting because you want to convey a lot of information at once in a professional manner without losing the visitor’s interest. This is especially challenging because it takes a lot of work to make technical jargon sound exciting. What Is a B2B Website? A …
How to Build a LinkedIn Ads Audience
LinkedIn ads is the preferred method of advertising for many business to business companies. In fact, 59% of B2B marketers say LinkedIn generates leads for their business and 90% say they reduced cost per lead by using LinkedIn Advertising. LinkedIn has over 610 million members, including 180 million senior-level influencers, 63 …
Google Ads Monthly Budget – The PPC Feature You’ve Been Waiting for
Your Google Ads budget is arguably just as important as your keywords and your ads. You need an adequate budget to ensure you’re getting visibility for your chosen keywords, but you should also monitor how much you’re spending so you don’t go over budget. While easy enough in theory, Google …
Differences Between Cost-Based Pricing and Value-Based Pricing in Marketing
If anyone tells you there are hard and fast rules when it comes to pricing marketing services, they’re lying. Marketing fees and pricing structures can range from downright cheap to obscenely expensive. Setting the right pricing structure can make or break a business. That’s why it’s vitally important that business …
What is the Rule of 7 and How Can It Help Your Business?
Are you constantly looking for ways to improve your marketing in today’s digital-first world? Don’t limit yourself by only investigating the latest platforms and digital tools. Many of the best marketing principles were developed decades ago, and applying them to your current strategy and process can be a great way …