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Marketing Lessons the Pumpkin Spice Latte Taught Us

Marketing Lessons the Pumpkin Spice Latte Taught Us

What marketers can learn from the drink’s massive success It’s that time of year again — soon, there will be a fresh crisp in the air and the leaves will begin to turn bright orange. It’s time to pull out your sweaters and scarves and RUN to your nearest Starbucks. The Pumpkin Spice …

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Outsourcing SEO vs. Doing It In-House

Outsourcing SEO vs. Doing It In-House

It’s no secret that organic traffic to your website is important, but attracting your target audience comes at a cost. As a small business owner or marketing manager, if you’re not willing or able to invest your time and effort into search engine optimization, you won’t be found by potential …

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What an SSL Is, What It’s Not, & Types of SSL

What an SSL Is, What It’s Not, & Types of SSL

What makes a good business website? One of the main components of a great business website is the safety and security of visitors on your site. SSL, or Secure Socket Layer, enables the website you’re interacting with to exchange encrypted data with the computer or device you’re using. Without encryption, …

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Free Social Media Tools for Small Businesses

Free Social Media Tools for Small Businesses

If you’re a small business owner, you probably wear more hats than you can count. From balancing payroll to hiring employees to marketing, you do it all. One piece of marketing that your small business may use is social media. I’m a social media marketer, and I’m also the daughter …

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How to Get Google Reviews for Your Business

How to Get Google Reviews for Your Business

“Without a certain amount of Trust between parties, a transaction will not take place. No matter what promises are made or how good the deal sounds, no customer is going to be willing to part with their hard-earned money unless they believe you’re capable of delivering what you promise.” As …

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How to Master Facebook’s 20% Text Rule

How to Master Facebook’s 20% Text Rule

If you’re just getting started on Facebook Advertising, you know that there’s a lot to learn! From meeting Facebook’s basic requirements to learning the many different tips and tricks for maximizing ad performance, all the things you need to learn to be successful can seem daunting. One Facebook advertising rule …

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How NOT to Lose Your Domain

How NOT to Lose Your Domain

Having the most advanced website anywhere, hosted on the fastest server on earth, amounts to nothing if you suddenly lose your domain. Without your domain, you can’t even post your phone number — at least not where someone will immediately find it. Over time, a business will become more and …

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How to Write an Effective Mission Statement (With Examples)

How to Write an Effective Mission Statement (With Examples)

What Is a Mission Statement in Business? A mission statement is a concise statement of the purpose of an organization- its goals, services, and values. This statement will show potential customers, investors, employees, and any kind of stakeholder what sort of business they are investing their time and efforts in. …

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How to Analyze SEO for Your Website [with a Free Website SEO Analysis!]

How to Analyze SEO for Your Website [with a Free Website SEO Analysis!]

Did you know that approximately 51% of traffic to all websites is from organic search? Further, more than 40% of business revenue is generated by organic search traffic to B2B websites. This data from BrightEdge highlights exactly why organic search is critical to the success of your business. So how …

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