In the first quarter of 2020, Facebook reported over 1.73 billion daily active users. Whether you’re employing B2C or B2B marketing strategies, Facebook can be an effective way to connect with your customers and target new audiences. Not having a Facebook Page for this community could cost you potential sales …
Main Differences Between UX Design and Web Design
Everyone appreciates websites that perform adequately and efficiently with ease and reliability. All too frequently, good function and performance take a back seat to visual appeal when it comes to website design. When websites don’t function as anticipated, the lack of forethought regarding user experience can leave users disappointed. When …
How to Build a Digital Content Strategy That Dominates Your Industry
Now more than ever, the success of your business depends on your ability to reach potential customers through digital platforms. The Coronavirus pandemic showed the world that traditional, face-to-face marketing is not always possible. Meanwhile, creating an effective web presence for your business practically allows you to generate new business …
4 Examples of How to Search a Website for a Specific Word
If you’re a marketer at an agency or on an in-house marketing team, at one point or another you will need to search within a website for a specific word. Depending on your technical ability, you may not know where to start. Why You May Need to Search a Site …
How to Market as Businesses Reopen During COVID-19
Over the past few months, life has looked different for everyone, and businesses have been left to figure out how to quickly navigate to an ever-changing “new normal.” As states and cities around the U.S. begin to reopen, marketers must turn their attention to how they can appropriately start back …
How to Redesign Your Website Without Losing SEO
For digital marketers, strategists, and search engine optimization (SEO) professionals, prioritizing website redesign SEO seems like a no-brainer. However, many graphic designers, developers, or account managers may not fully understand the relationship between SEO and website redesigns. Whether site redesign SEO is new to you, or you’re a seasoned vet …
Social Media Tips for Small Businesses During COVID-19
The Do’s and Don’ts to Follow As COVID-19 continues to spread, the world today looks a lot different than it did just a few weeks ago. As we all learn to adjust to our new normal, businesses must shift their marketing efforts to reflect the changing environment around them. Social …
Examples of Bad UX Design on Websites
A bad user experience, also known as “Bad UX”, is something probably every company has from time to time. We tend to think of digital interfaces when we think of UX. However, that association derives from the time the term “user experience” first originated in the 1990s, when widespread use …
How to Create Responsive Display Ads for Google Display Network that Perform
Display ads are an incredible way to capture the attention of your audience in a visually appealing way, increasing visibility and maximizing exposure. As Google boasts, you can reach 90% of Internet users worldwide through the Google Display Network. You can use display ads to increase brand awareness to those …