In this competitive market, small businesses are always looking for strategies that can give them an edge with search engines. Many believe that social signals are a secret weapon in this fight for search engine superiority. What are SEO social signals? And what is the importance of social media in …
Top Podcasts for Houston and Austin Business Owners
Let’s be honest, traffic in Houston and Austin can be a bear. You live in Katy and work downtown Houston? Sitting in traffic on I-35 at 7:30 in the morning? You spend so much time stuck in traffic, you might as well put that time to good use. Exercise your …
6 Marketing KPIs and Metrics Your Business Should Be Tracking
Tracking the effectiveness of your marketing is important, but many small and mid-sized businesses don’t know where to begin. Which marketing campaign effectiveness metrics are a true indicator of your marketing performance? To begin improving your business marketing, you need to identify and track the right marketing metrics and KPIs. …
CMS vs. Website Builder
If you’re looking to create your own website, there are two routes you can take. The first option is to use what’s known as a Content Management System (CMS), such as WordPress or Drupal. The second option is to use a website builder, such as Squarespace or Wix. Though the two …
Wix vs. WordPress – Which One Is Better For Your Small Business
If you’ve got a small business and need a website, there are two top-notch website builders to go with: WordPress and Wix. Some experts strongly recommend WordPress because of its popularity and widespread use while others rally behind Wix due to its drag-and-drop functionality that reduces the barrier to entry. …
WordPress Editing Tips! Part I
For the past several years MARION has built many custom-themed WordPress websites for our customers. WordPress began as a tool for blogging and quickly became extremely popular. Soon the ability to publish “pages” which exist independently outside of blog hierarchy was added, which made WordPress a full-fledged content management system, …
How to use Social Media for Your Small Business
Roughly 94% of small businesses use social media — and there’s a reason. When done correctly, social media can be one of the most engaging ways to reach customers. But if there’s one thing small business owners know, it’s that time is money. Your time is one of your most …
Raster Vs. Vector – Some Clarity on Image Types
There are so many different graphic file formats and image options available, you may be confused about what they are, how they work, and how they can be used efficiently to display images and graphics across different platforms. This article is a quick overview to help you understand which types …
How to Set Marketing Goals (vs. Objectives) With Examples
In the business world goals and objectives are often used interchangeably. In actuality there are key differences between the two. Goals tell you where you’re going as opposed to how you’re going to get there. On the other hand, objectives are specific and measurable milestones that must be achieved in …