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Why B2B Businesses Should Be on LinkedIn

Why B2B Businesses Should Be on LinkedIn

In today’s day and age, social media plays a major role in a business’s marketing strategy. For B2B companies, LinkedIn is woven into the fabric of the modern social media landscape — it’s the tool industry leaders turn to when they need to make meaningful business connections. Today, we’ll be …

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How to Protect Your Website from Hackers in 2020

How to Protect Your Website from Hackers in 2020

Ever had your website hacked? Sometimes it’s obvious — you go to your website and something other than your content appears, instantly jolting you into a state of dread and dismay. If you’ve not experienced a website defacement before, you may not know what to do about it, which makes …

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How I Built a Custom Email in a FREE MailChimp Account

How I Built a Custom Email in a FREE MailChimp Account

Many of our customers use MailChimp for their marketing email campaigns. MailChimp is a terrific product with excellent deliverability and a plethora of useful features, including pre-designed layouts and fully developed, colorful themes. You can create an effective email campaign without knowing a line of code — just drag and …

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Marketing Lessons the Pumpkin Spice Latte Taught Us

Marketing Lessons the Pumpkin Spice Latte Taught Us

What marketers can learn from the drink’s massive success It’s that time of year again — soon, there will be a fresh crisp in the air and the leaves will begin to turn bright orange. It’s time to pull out your sweaters and scarves and RUN to your nearest Starbucks. The Pumpkin Spice …

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Outsourcing SEO vs. Doing It In-House

Outsourcing SEO vs. Doing It In-House

It’s no secret that organic traffic to your website is important, but attracting your target audience comes at a cost. As a small business owner or marketing manager, if you’re not willing or able to invest your time and effort into search engine optimization, you won’t be found by potential …

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What an SSL Is, What It’s Not, & Types of SSL

What an SSL Is, What It’s Not, & Types of SSL

What makes a good business website? One of the main components of a great business website is the safety and security of visitors on your site. SSL, or Secure Socket Layer, enables the website you’re interacting with to exchange encrypted data with the computer or device you’re using. Without encryption, …

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Free Social Media Tools for Small Businesses

Free Social Media Tools for Small Businesses

If you’re a small business owner, you probably wear more hats than you can count. From balancing payroll to hiring employees to marketing, you do it all. One piece of marketing that your small business may use is social media. I’m a social media marketer, and I’m also the daughter …

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How to Get Google Reviews for Your Business

How to Get Google Reviews for Your Business

“Without a certain amount of Trust between parties, a transaction will not take place. No matter what promises are made or how good the deal sounds, no customer is going to be willing to part with their hard-earned money unless they believe you’re capable of delivering what you promise.” As …

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How to Master Facebook’s 20% Text Rule

How to Master Facebook’s 20% Text Rule

If you’re just getting started on Facebook Advertising, you know that there’s a lot to learn! From meeting Facebook’s basic requirements to learning the many different tips and tricks for maximizing ad performance, all the things you need to learn to be successful can seem daunting. One Facebook advertising rule …

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