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The Google Search Terms Report Is Being Weakened

The Google Search Terms Report Is Being Weakened

As a paying customer in any situation, you like to know what you’re getting. Unfortunately, an upcoming change to Google Ads that limits advertiser access to search term data will be breaking that unspoken contract under the guise of “privacy.” But first, let’s make sure you understand what search terms …

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5 Ways to Reduce Your Facebook CPL

5 Ways to Reduce Your Facebook CPL

If you’re a business advertising through social media, you know how important it is to closely monitor the performance of your account. Savvy business owners and managers know that you must set marketing KPIs and adjust your campaigns based on their performance. Learning how to generate leads or how to …

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How Much Should I Spend on Marketing? – Creating a Marketing Budget

How Much Should I Spend on Marketing? – Creating a Marketing Budget

Not having the appropriate marketing budget can do significant damage to your company’s potential. Like Henry Ford said, “The man who stops advertising to save money, is like the man who stops a clock to save time.” Cutting back your marketing and advertising costs is not the path to a …

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Branding vs. Marketing – How Are They Different?

Branding vs. Marketing – How Are They Different?

It’s common to hear the terms “branding” and “marketing” thrown around when discussing the best way to grow a successful business. It’s easy to confuse the two, as they are often used as substitutes instead of separate concepts that should each be given careful consideration. Learn about the differences in …

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SEO vs. Adwords

SEO vs. Adwords

Search Engine Marketing as it relates to Google often centers around 2 different strategies – organic Search Engine Optimization (SEO) and Pay-Per-Click (PPC) Google Ads. They are distinctly different, involving different tactics and marketing KPIs. For the inexperienced digital marketer, these two digital marketing strategies can ultimately cannibalize one another. …

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How to Target the Ideal Audience in Google Ads

How to Target the Ideal Audience in Google Ads

Google Ads audiences can be a complex topic to understand. Each available audience type and its function differs depending on the type of campaign that you run. Finding the right audience to target can help you reduce ad spend, increase your ad conversion rate, and ultimately increase your company’s revenue. …

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How to Choose a Good Web Design Company – 4 Questions to Ask

How to Choose a Good Web Design Company – 4 Questions to Ask

An effective business website is critical for a positive first impression – make sure it’s well-designed and functional. Not only should it be attractive, but it should also be easy for people to find out more information about your business. Learning how to choose a web design company that builds …

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How to Increase Facebook Followers for Business Pages

How to Increase Facebook Followers for Business Pages

In the first quarter of 2020, Facebook reported over 1.73 billion daily active users. Whether you’re employing B2C or B2B marketing strategies, Facebook can be an effective way to connect with your customers and target new audiences. Not having a Facebook Page for this community could cost you potential sales …

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Main Differences Between UX Design and Web Design

Main Differences Between UX Design and Web Design

Everyone appreciates websites that perform adequately and efficiently with ease and reliability. All too frequently, good function and performance take a back seat to visual appeal when it comes to website design. When websites don’t function as anticipated, the lack of forethought regarding user experience can leave users disappointed. When …

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