Within the past decade, social media has become the go-to place for people to socialize, find local entertainment, and discover new products to buy. Consider that the average user now spends nearly two and a half hours on various social media sites every day, and a lot of that time …
Digital Marketing Articles
How to Build a Successful Word-of-Mouth Marketing Strategy
As a business owner, you know how critical it is to have an effective marketing strategy. Marketing can make or break your organization. It can soar your company to faster growth than your competitors and help you stand out in your industry. While some businesses turn to digital and traditional …
The Importance of Print Marketing in a Digital World
In the digital age, it can be easy to forget about traditional marketing tactics such as print. However, print marketing remains an essential tool for businesses of all sizes. Print materials like flyers, brochures, and posters are still effective in communicating a company’s message to its target audience. So, if …
What’s The Difference Between Organic vs. Paid Search In 2023?
If there’s one thing 2023 has made us realize, it’s that there are numerous ways we can drive traffic to our websites and landing pages. Of course, it’s obvious that one of the best sources we can tap into for traffic is Google, but things start getting confusing when it …
Creative Marketing: What It Is and Why You Should Pursue It
Simply put, the purpose of marketing is to create awareness of a product, service, or event. Creative marketing is one of the most interesting and desirable aspects of marketing, as it can be used to convey a message through creativity. It brings customers to the company’s product and helps them …
How Much Does SEO Cost in 2023? Average SEO Rates
As one of the highest ROI marketing channels, SEO—or Search Engine Optimization—can make or break your business. A solid online presence is the key to staying ahead of the competition and growing your bottom line. So, how much do SEO services cost? And is it even worth it for small …
How to Nail Your Email Marketing Strategy in 2023
Email marketing is one of the best B2C and B2B marketing strategies for 2023. With the power of an effective email marketing strategy, you can create more revenue for your brand, attract new customers, and build solid relationships with them. Having a high return on investment makes it one of …
GA4 Metrics: Bounce Rate is Out & Engagement Rate is In
Google Analytics 4 is officially here! You might be confused with all the talk about bounce rate in GA4. Is it gone? Is it here to stay? Keep reading, and we’ll cover everything you need to know about bounce rate, engagement rate, and other GA4 metrics. Bounce Rate in Google …
9 of the Best B2B Marketing Strategies & Examples
Marketing your products or services to businesses can be difficult. As an individual, you’re very familiar with being marketed to as a consumer, so you have a preconceived idea of how to market to other businesses. However, selling to businesses (B2B) and selling to consumers (B2C) require very different processes. …