What is Conversion Rate Optimization? Conversion rate optimization (CRO) is the continuous effort to improve the website visitor experience in a way that the visitor converts to a lead and eventually a customer… my definition. Unbounce defines it as “the practice of continually improving your website or landing page’s capacity …
Digital Marketing Articles
9 of the Best B2B Marketing Strategies & Examples
Marketing your products or services to businesses can be difficult. As an individual, you’re very familiar with being marketed to as a consumer, so you have a preconceived idea of how to market to other businesses. However, selling to businesses (B2B) and selling to consumers (B2C) require very different processes. …
How to Generate Leads for Your Business – Lead Generation Strategies, Tips and Tricks
Approximately one-third of businesses with employees fail within their first two years according to data from the SBA. While this article isn’t going to dissect the wide range of reasons a business may fail, it will highlight one of the main factors for business success: consistent lead generation. For your …
Are Social Signals a Secret Weapon For SEO?
In this competitive market, small businesses are always looking for strategies that can give them an edge with search engines. Many believe that social signals are a secret weapon in this fight for search engine superiority. What are SEO social signals? And what is the importance of social media in …
6 Marketing KPIs and Metrics Your Business Should Be Tracking
Tracking the effectiveness of your marketing is important, but many small and mid-sized businesses don’t know where to begin. Which marketing campaign effectiveness metrics are a true indicator of your marketing performance? To begin improving your business marketing, you need to identify and track the right marketing metrics and KPIs. …
How to Set Marketing Goals (vs. Objectives) With Examples
In the business world goals and objectives are often used interchangeably. In actuality there are key differences between the two. Goals tell you where you’re going as opposed to how you’re going to get there. On the other hand, objectives are specific and measurable milestones that must be achieved in …
Automotive Digital Marketing That Brings In Buyers
Is your company an automotive dealership that sells cars, trucks, vans and SUVs? Perhaps your dealership sells tractors, mowers and farm equipment. Even if you sell jet skis, 4 wheelers, ATVs and other off road vehicles, these automotive dealer marketing strategies can be used by your marketing staff to improve …
What Is the Difference Between Organic vs. Paid Search in 2018?
If there’s one thing 2018 has made us realize it’s that there are numerous ways we can drive traffic to our websites and landing pages. One of the best sources we can tap into for traffic is Google. Google is the largest search engine in the world with over 1.17 …
How to Tell if a Website Is Secure – Why & How to Change HTTP to HTTPS
If you have a business website, you probably worry about security. This concern is especially likely if you collect sensitive information such as credit cards and social security numbers. In an age where hackers are constantly on the hunt for easy targets, website security should be one of your top …