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Digital Marketing Articles

Marketing Retainer vs. Project – How Do Marketing Agency Fees Work?

Marketing Retainer vs. Project – How Do Marketing Agency Fees Work?

If you’re in the process of choosing a marketing agency, you will eventually need to enter into a marketing fee agreement. Marketing agency fees can follow several different formats, so make sure you know what to expect from the firm you’re considering. You can choose to pay either a monthly …

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What Makes a Good Website?  – Effective Business Website Design

What Makes a Good Website? – Effective Business Website Design

Your website will most likely serve as your business’s first impression for potential customers. But, advice can range dramatically from one person to another about what makes a great website–one that engages and attracts buyers, and builds confidence in your brand. Before you can create a great website, it’s important …

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School Marketing Ideas for Private & Charter Schools

School Marketing Ideas for Private & Charter Schools

Schools, just like small businesses, can truly benefit from effective and engaging online marketing. Similar to most small businesses, schools usually provide services in a certain locality. Schools deal with branding and promotion, as well as the need for continuous recruitment. While a business may need to advertise to consumers, …

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Say Cheese to Video Marketing

Say Cheese to Video Marketing

Why Video Marketing Is the Future Video has become the white-hot marketing tool, having grown immensely in popularity the last few years. Video marketing provides a unique opportunity to reach consumers in extremely personal and effective ways, bringing them as close to real-life interactions with brands as possible. Research has …

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WordPress Editing Tips, Part 2: Images

WordPress Editing Tips, Part 2: Images

You have a well-crafted article you’re eager to publish. But you know a beautiful picture (or diagram) will help get the attention your content deserves.  So, how do you place your images into the article where you want them?  WordPress gives you the ability to insert pictures into text, with …

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Conversion Rate Optimization: Get More Goal Completions

Conversion Rate Optimization: Get More Goal Completions

What is Conversion Rate Optimization? Conversion rate optimization (CRO) is the continuous effort to improve the website visitor experience in a way that the visitor converts to a lead and eventually a customer… my definition.  Unbounce defines it as “the practice of continually improving your website or landing page’s capacity …

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9 of the Best B2B Marketing Strategies & Examples

9 of the Best B2B Marketing Strategies & Examples

Marketing your products or services to businesses can be difficult. As an individual, you’re very familiar with being marketed to as a consumer, so you have a preconceived idea of how to market to other businesses. However, selling to businesses (B2B) and selling to consumers (B2C) require very different processes. …

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How to Generate Leads for Your Business – Lead Generation Strategies, Tips and Tricks
Are Social Signals a Secret Weapon For SEO?

Are Social Signals a Secret Weapon For SEO?

In this competitive market, small businesses are always looking for strategies that can give them an edge with search engines. Many believe that social signals are a secret weapon in this fight for search engine superiority. What are SEO social signals? And what is the importance of social media in …

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