On Monday, January 13th, 2020, Google rolled out their first Core Algorithm update of the year. According to the Google SearchLiaison Twitter account, this algorithm change has been named the January 2020 Core Update. Google Algoritm Updates Google releases several core algorithm updates each year, but they’ve only begun naming …
Digital Marketing Articles
OptiMole: Optimize for Free
Free. I love that word. But, when I see it with plugins or WordPress themes, call me skeptical. Consider automated image optimization plugins. Sure, the free tier of any of the popular plugins help to optimize images somewhat and, depending on your unique situation, may produce a worthwhile reduction in …
So, Let’s Talk About the Peloton & Aviation Ads
If you haven’t seen the Peloton holiday ad yet (are you living under a rock?) we’ll give you a quick brief. The ad, titled “The Gift That Gives Back” shows a husband gifting his slim wife a $2,000+ Peloton stationary bike for Christmas. It then shows a sequence of different …
Using Press Releases in Your Marketing Strategy
With all the other brand development strategies available, press releases have fallen to the wayside in recent years. However, a press release can be a very effective tool for marketers. It just takes a little extra work to make it stand out. In this blog post, we discuss the different …
15 Low-Cost Marketing Ideas for Small Business Owners
As a small business owner, you may have limited resources when it comes to marketing. Small business marketing is all about getting creative – there are countless things you can do to stretch your dollar, especially with the Internet so readily available. In this blog post, we’ve compiled our favorite …
Website Homepage Content Ideas – What to Write
When creating an effective business website, one of the most important elements to think about is the first thing your potential clients will see – the homepage! Your website’s homepage is often the first thing your potential customers will see. Learn about five of the most important things to include …
LinkedIn’s New Forecasted Results in Campaign Manager
Learn how this new tool is helping marketers build better campaigns. Last month, LinkedIn announced the release of new advertising tools designed to help marketers better target their paid campaigns. Among them is a feature that allows for much more robust audience forecasting. Read on to learn how LinkedIn has …
5 Ways to Use Instagram Stories for Business Marketing (With Examples!)
What Are Instagram Stories? Instagram released the Stories feature in August of 2016, where users could upload multiple photos and videos to their personal “story” separate from their feed that would disappear after 24 hours. Fortunately, this Facebook-owned tool offers BIG opportunities for marketing with Instagram stories for business. Instead …
The Gutenberg Block Editor Revisited
Soon, I wonder, will web design companies and developers be going from mockup to live page without coding a custom template for every layout variation on a website? Will expensive and slow page building plugins be a thing of the past? In this article we will look at some features …