When creating an effective business website, one of the most important elements to think about is the first thing your potential clients will see – the homepage! Your website’s homepage is often the first thing your potential customers will see. Learn about five of the most important things to include …
Digital Marketing Articles
LinkedIn’s New Forecasted Results in Campaign Manager
Learn how this new tool is helping marketers build better campaigns. Last month, LinkedIn announced the release of new advertising tools designed to help marketers better target their paid campaigns. Among them is a feature that allows for much more robust audience forecasting. Read on to learn how LinkedIn has …
5 Ways to Use Instagram Stories for Business Marketing (With Examples!)
What Are Instagram Stories? Instagram released the Stories feature in August of 2016, where users could upload multiple photos and videos to their personal “story” separate from their feed that would disappear after 24 hours. Fortunately, this Facebook-owned tool offers BIG opportunities for marketing with Instagram stories for business. Instead …
The Gutenberg Block Editor Revisited
Soon, I wonder, will web design companies and developers be going from mockup to live page without coding a custom template for every layout variation on a website? Will expensive and slow page building plugins be a thing of the past? In this article we will look at some features …
5 Successful Approaches to Digital Marketing for Manufacturers
It isn’t news that B2B manufacturing marketing is difficult. After all, your manufacturing marketing strategy has to bridge the gap between you, distributors, wholesalers, and users in an effective and cost-efficient way. Targeting the right decision makers at the right time is a complex task that B2B marketing strategies need …
Why B2B Businesses Should Be on LinkedIn
In today’s day and age, social media plays a major role in a business’s marketing strategy. For B2B companies, LinkedIn is woven into the fabric of the modern social media landscape — it’s the tool industry leaders turn to when they need to make meaningful business connections. Today, we’ll be …
How I Built a Custom Email in a FREE MailChimp Account
Many of our customers use MailChimp for their marketing email campaigns. MailChimp is a terrific product with excellent deliverability and a plethora of useful features, including pre-designed layouts and fully developed, colorful themes. You can create an effective email campaign without knowing a line of code — just drag and …
Marketing Lessons the Pumpkin Spice Latte Taught Us
What marketers can learn from the drink’s massive success It’s that time of year again — soon, there will be a fresh crisp in the air and the leaves will begin to turn bright orange. It’s time to pull out your sweaters and scarves and RUN to your nearest Starbucks. The Pumpkin Spice …
Outsourcing SEO vs. Doing It In-House
It’s no secret that organic traffic to your website is important, but attracting your target audience comes at a cost. As a small business owner or marketing manager, if you’re not willing or able to invest your time and effort into search engine optimization, you won’t be found by potential …