Marketing your products or services to businesses can be difficult. As an individual, you’re very familiar with being marketed to as a consumer, so you have a preconceived idea of how to market to other businesses. However, selling to businesses (B2B) and selling to consumers (B2C) require very different processes. …
Digital Marketing Articles
The Ultimate Guide to Hiring & Working with Local Internet Marketing Agencies
A marketing agency is a business that helps organizations increase the sales of their products and services. Futhermore, there are two ways to categorize marketing agencies: in-house and external. The former deals with the company’s marketing efforts internally, while the latter works with the company’s marketing externally. Additionally, there are …
Creative Marketing: What It Is and Why You Should Pursue It
The purpose of marketing is to create an awareness of a product, service, or event. Creative marketing is one of the most interesting and desirable aspects of marketing as it can be used to convey a message through creativity. It brings customers to the company’s product and helps them keep …
A Non-Designer’s Guide to The Web Design Process
Web design is a process of designing and formatting websites and web pages. Web designers use a variety of tools to create the desired look, feel and usability of the site. From a digital marketer’s perspective, solid web design can effectively benefit SEO, boost conversions, strengthen PPC campaigns, outshine competitors, …
The 5 Best SEO Tools for Monitoring Your Site’s Performance
The world of search engine optimization (SEO) can be overwhelming for those who aren’t accustomed to it. The number of tools, strategies and changes by Google is virtually limitless. If you’re new to SEO, where do you start? Here are five SEO tools we think are among the best for …
Tips for Getting Started with Marketing Services in Houston
Marketing services in Houston are a great way to get your brand out there. These services can help you multiply your reach and generate more revenue for your business. How? There are a number of ways that Houston marketing services can help you with your business, from SEO to social …
Why Outsourcing Is A Cost-Effective Way of Marketing Your Business
Outsourcing your marketing tasks can be a cost-effective way to market your business. Outsourcing has the potential to save you time, money, and resources when it comes to marketing. Oftentimes you will need outside help when it comes to marketing your business, but sometimes the best thing for you is …
Why Your Business Needs A Lead Scoring Strategy
Every business has leads. It doesn’t matter what type of industry you’re in, whether you sell online or at a physical location, or whether your sales cycle is four months or a year… you have potential customers out there. What you do with those leads is another story, however. You …
Which Online Marketing Strategy Has the Biggest Impact on ROI?
Return on investment in digital marketing is an incredibly valuable business metric that should not be ignored. Several types of online marketing channels are available, from social media and email lists to paid ads and in-depth search engine optimization. In order to achieve consistent growth, companies must leverage these channels …