Outsourcing your marketing tasks can be a cost-effective way to market your business. Outsourcing has the potential to save you time, money, and resources when it comes to marketing. Oftentimes you will need outside help when it comes to marketing your business, but sometimes the best thing for you is …
Digital Marketing Articles
Why Your Business Needs A Lead Scoring Strategy
Every business has leads. It doesn’t matter what type of industry you’re in, whether you sell online or at a physical location, or whether your sales cycle is four months or a year… you have potential customers out there. What you do with those leads is another story, however. You …
Which Online Marketing Strategy Has the Biggest Impact on ROI?
Return on investment in digital marketing is an incredibly valuable business metric that should not be ignored. Several types of online marketing channels are available, from social media and email lists to paid ads and in-depth search engine optimization. In order to achieve consistent growth, companies must leverage these channels …
How To Check the Number of Pages On a Website
Have you ever wondered how many pages a website has? Whether it’s a competitor’s site or even your own, knowing how many pages a website has can be extremely beneficial. In this quick guide, we will share with you some helpful website page counter tips and resources. Keep reading to …
Boost Conversions with Multivariate Testing for Digital Marketing
Multivariate testing helps businesses to make the most of each and every one of their website’s visitors by improving conversion rates by testing different web elements. In this article, we break down how to use digital marketing testing techniques to boost conversions and improve your digital strategy. What Is Multivariate …
Broad Match Modified (BMM) Keywords Are Being Merged with Phrase Match in Google Ads
Google Ads is making another change to the functionality of their keyword match types for Search ads. As of February 2021, phrase match keywords will absorb most behaviors of broad match modified (BMM) keywords for search campaigns. Google purports that this change is an effort to “make it easier to …
How to Nail Your Email Marketing Strategy in 2021
Email marketing is one of the best B2C and B2B marketing strategies for 2021. With the power of an effective email marketing strategy, you can create more revenue for your brand, attract new customers, and build solid relationships with them. Having a high return on investment makes it one of …
How to Budget for Facebook Ads That Work
Facebook is the most popular social media platform in the world, with over 2.7 billion active users every day. When done the right way, advertising your local business on Facebook can quickly grow your audience and increase revenue. In this article, we’ll teach you how Facebook ads work and how …
How to Advertise a Small Local Business
Many B2C and B2B marketing strategies are focused on the local community and facilitate meaningful business growth. Depending on the size of your town or city, this can lead to stiff competition. However, learning how to advertise a small business locally is something a resilient entrepreneur like yourself is fully …