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Digital Marketing Articles

How To Check the Number of Pages On a Website

How To Check the Number of Pages On a Website

Have you ever wondered how many pages a website has? Whether it’s a competitor’s site or even your own, knowing how many pages a website has can be extremely beneficial. In this quick guide, we will share with you some helpful website page counter tips and resources. Keep reading to …

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Boost Conversions with Multivariate Testing for Digital Marketing

Boost Conversions with Multivariate Testing for Digital Marketing

Multivariate testing helps businesses to make the most of each and every one of their website’s visitors by improving conversion rates by testing different web elements. In this article, we break down how to use digital marketing testing techniques to boost conversions and improve your digital strategy.  What Is Multivariate …

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Broad Match Modified (BMM) Keywords Are Being Merged with Phrase Match in Google Ads
How to Nail Your Email Marketing Strategy in 2021

How to Nail Your Email Marketing Strategy in 2021

Email marketing is one of the best B2C and B2B marketing strategies for 2021. With the power of an effective email marketing strategy, you can create more revenue for your brand, attract new customers, and build solid relationships with them. Having a high return on investment makes it one of …

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How to Budget for Facebook Ads That Work

How to Budget for Facebook Ads That Work

Facebook is the most popular social media platform in the world, with over 2.7 billion active users every day. When done the right way, advertising your local business on Facebook can quickly grow your audience and increase revenue. In this article, we’ll teach you how Facebook ads work and how …

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How to Advertise a Small Local Business

How to Advertise a Small Local Business

Many B2C and B2B marketing strategies are focused on the local community and facilitate meaningful business growth. Depending on the size of your town or city, this can lead to stiff competition. However, learning how to advertise a small business locally is something a resilient entrepreneur like yourself is fully …

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Demand Generation vs. Lead Generation in Marketing – How Are They Different?
Google Is Experiencing Indexing Issues – September & October 2020

Google Is Experiencing Indexing Issues – September & October 2020

There’s a strong chance that you understand how to use Google Search, but its inner workings are still a mystery to the casual searcher. To make things simple, Google needs to complete three main steps to bring you results: Crawl – Identify as many pages as possible across the web …

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Collapsible Content SEO – Click to Expand, Tabs, & Accordions

Collapsible Content SEO – Click to Expand, Tabs, & Accordions

Hidden content has been on Google’s radar since the beginning, and it continues to be a high-visibility theme within the SEO community. Today, the conversation surrounding hidden content has moved past blatant shady SEO techniques to thoughtful user experience questions about how click-to-expand buttons, accordions, tabs and SEO work. The …

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