An effective industrial website needs to quickly convey what products and services the company provide without overwhelming the visitor. In today’s marketplace, you can’t slide by with a 90’s themed industrial website that isn’t mobile friendly. Your industrial website design needs to engage buyers, whether they’ve just discovered your company …
Digital Marketing Articles
7 B2B Marketing Strategies for IT Companies
In today’s market, promoting services from one business to another has become a common practice. Trends give rise to new strategies which need to be employed to stay ahead of competitors and to draw in customers. Information technology companies face marketing challenges unique to their field, though an abundance of …
How to Choose a Branding Agency – 5 Top Questions to Ask Firms
No matter what your business brings to the table, if your brand positioning is weak or non-existent, then you’re just wasting your time. Distinguishing your brand from the competition calls for a level of strategy and finesse that you can only achieve with the right branding firm at your back. …
![Trendjacking: Taking Advantage of Trends on Social Media [with Examples!]](https://www.marion.com/wp-content/uploads/2019/04/what-is-trendjacking.jpg)
Trendjacking: Taking Advantage of Trends on Social Media [with Examples!]
Like the name implies, trendjacking is the act of a third party applying brand content to a trending topic. The trending topic can be anything – usually it’s a hashtag, event, meme, or new slang term. It can be difficult to decide the right moment to chime in on a …
Going to Gutenberg
(Please visit this post as it was originally composed using the Gutenberg editor.) I just about lost it the first time I had to edit something with Gutenberg … because I’m busy and I have to get work done on time. Just like you. So, instead of using Gutenberg, I …
12 Bad Website Design Mistakes & How to Avoid Them Today!
It can’t be said enough – in 2019 and beyond your website can make or break your business. Many small business owners try to save money by designing their own websites, but even those with the best intentions are prone to make a few web design mistakes here and there. …
16 Mobile Marketing Statistics to Help Improve Your Digital Marketing
If you’re not focusing on mobile website traffic, then you’re behind the times. 60% of consumers across the globe use their mobile devices as their primary source of internet access. Consumers today are savvier with mobile devices than ever before. It’s crucial that digital marketers and business owners alike adopt …
Marketing Retainer vs. Project – How Do Marketing Agency Fees Work?
If you’re in the process of choosing a marketing agency, you will eventually need to enter into a marketing fee agreement. Marketing agency fees can follow several different formats, so make sure you know what to expect from the firm you’re considering. You can choose to pay either a monthly …
What Makes a Good Website? – Effective Business Website Design
Your website will most likely serve as your business’s first impression for potential customers. But, advice can range dramatically from one person to another about what makes a great website–one that engages and attracts buyers, and builds confidence in your brand. Before you can create a great website, it’s important …