Lifecycle marketing is an essential strategy for businesses looking to improve customer retention and drive revenue growth. By tailoring messages and offers to their audience based on their current stage in the buying journey, companies can better engage and convert potential customers. What is Lifecycle Marketing? Lifecycle marketing is a …
Digital Marketing Articles
How to Clear Browser Cache
Browsers store pages you visit in the browser cache and use it to redisplay them quickly. However, when changes are made to a website, the browser cache may prevent you from seeing the changes immediately. To ensure you see the most up-to-date page version, you must perform a hard refresh, …
Understanding Marketing Goals and Objectives + Examples
When it comes to marketing, goals and objectives are terms that are often used interchangeably. However, understanding the difference between these two is essential for setting up effective marketing strategies and achieving success in any business endeavor. In a nutshell, goals tell you where you’re going instead of how you’ll …
Top 10 Channels Used in Integrated Marketing Campaigns
One of the best ways to ensure you have a consistent marketing strategy is to engage in integrated marketing. But what is integrated marketing? It’s the process of unifying various advertising mediums in order to seamlessly deliver a cohesive message. This means that whether you visit the organization’s website, browse …
Growing Your Corporate Identity with Integrated Marketing
Corporate brand identity is a key factor in the success of any business. A well-developed corporate identity can help differentiate your business from competitors, create trust and loyalty among customers, and increase brand recognition. What Is Corporate Identity? At the root of your corporate identity is your logo, your symbol …
Advertising on Google vs. Facebook: What to Expect from Each Platform
The Google Ads vs. Facebook Ads debate has been raging since both titans began offering the option to advertise on their platforms. The common belief has long been that brands must choose one over the other when plotting out their marketing goals. But the reality is that both platforms offer …
Creating a Social Media Marketing Funnel that Converts
Within the past decade, social media has become the go-to place for people to socialize, find local entertainment, and discover new products to buy. Consider that the average user now spends nearly two and a half hours on various social media sites every day, and a lot of that time …
How to Build a Successful Word-of-Mouth Marketing Strategy
As a business owner, you know how critical it is to have an effective marketing strategy. Marketing can make or break your organization. It can soar your company to faster growth than your competitors and help you stand out in your industry. While some businesses turn to digital and traditional …
The Importance of Print Marketing in a Digital World
In the digital age, it can be easy to forget about traditional marketing tactics such as print. However, print marketing remains an essential tool for businesses of all sizes. Print materials like flyers, brochures, and posters are still effective in communicating a company’s message to its target audience. So, if …