If there’s one thing 2023 has made us realize, it’s that there are numerous ways we can drive traffic to our websites and landing pages. Of course, it’s obvious that one of the best sources we can tap into for traffic is Google, but things start getting confusing when it …
Digital Marketing Articles
Creative Marketing: What It Is and Why You Should Pursue It
Simply put, the purpose of marketing is to create awareness of a product, service, or event. Creative marketing is one of the most interesting and desirable aspects of marketing, as it can be used to convey a message through creativity. It brings customers to the company’s product and helps them …
How Much Does SEO Cost in 2023? Average SEO Rates
As one of the highest ROI marketing channels, SEO—or Search Engine Optimization—can make or break your business. A solid online presence is the key to staying ahead of the competition and growing your bottom line. So, how much do SEO services cost? And is it even worth it for small …
How to Nail Your Email Marketing Strategy in 2023
Email marketing is one of the best B2C and B2B marketing strategies for 2023. With the power of an effective email marketing strategy, you can create more revenue for your brand, attract new customers, and build solid relationships with them. Having a high return on investment makes it one of …
GA4 Metrics: Bounce Rate is Out & Engagement Rate is In
Google Analytics 4 is officially here! You might be confused with all the talk about bounce rate in GA4. Is it gone? Is it here to stay? Keep reading, and we’ll cover everything you need to know about bounce rate, engagement rate, and other GA4 metrics. Bounce Rate in Google …
9 of the Best B2B Marketing Strategies & Examples
Marketing your products or services to businesses can be difficult. As an individual, you’re very familiar with being marketed to as a consumer, so you have a preconceived idea of how to market to other businesses. However, selling to businesses (B2B) and selling to consumers (B2C) require very different processes. …
The Ultimate Guide to Hiring & Working with Local Internet Marketing Agencies
A marketing agency is a business that helps organizations increase the sales of their products and services. Futhermore, there are two ways to categorize marketing agencies: in-house and external. The former deals with the company’s marketing efforts internally, while the latter works with the company’s marketing externally. Additionally, there are …
A Non-Designer’s Guide to The Web Design Process
Web design is a process of designing and formatting websites and web pages. Web designers use a variety of tools to create the desired look, feel and usability of the site. From a digital marketer’s perspective, solid web design can effectively benefit SEO, boost conversions, strengthen PPC campaigns, outshine competitors, …
The 5 Best SEO Tools for Monitoring Your Site’s Performance
The world of search engine optimization (SEO) can be overwhelming for those who aren’t accustomed to it. The number of tools, strategies and changes by Google is virtually limitless. If you’re new to SEO, where do you start? Here are five SEO tools we think are among the best for …