When it comes to marketing, goals and objectives are terms that are often used interchangeably. However, understanding the difference between these two is essential for setting up effective marketing strategies and achieving success in any business endeavor. In a nutshell, goals tell you where you’re going instead of how you’ll …
Graphic Design Articles
10 Common Mistakes to Avoid When Rebranding Your Business
Whether you’re interested in expanding your brand into the international sphere or revamping your image to stay in step with the times, rebranding your business can provide many benefits. From broadening your reach to remaining relevant to increasing your revenue — all are possible if you commit to a sound …
Creative Marketing: What It Is and Why You Should Pursue It
Simply put, the purpose of marketing is to create awareness of a product, service, or event. Creative marketing is one of the most interesting and desirable aspects of marketing, as it can be used to convey a message through creativity. It brings customers to the company’s product and helps them …
6 Steps To Designing the Perfect Business Card
A business card is more than just your contact details—it’s a visual representation of you and your company. Effective business cards fulfill a number of marketing needs, including brand recognition, advertisement, call to action, and important contact information. Keep reading to find out how to design a business card that …
How Much Does It Cost to Have a Website Built?
As a small business owner or marketing manager, you do your best to operate on a lean budget. For that reason, it’s not uncommon to experience sticker shock after the first few website design quotes you gather for your business. You have the option to relegate your business website to …
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How to Make a High-Converting Landing Page [With 3 Examples!]
As a small business owner or marketing manager, having to balance operations, marketing and sales, and customer service leaves you with a packed schedule. Establishing a marketing budget for your small business is one thing, but being responsible for potentially thousands of advertising dollars can be a lofty task. You …
How Much Should I Spend on Marketing? – Creating a Marketing Budget
Not having the appropriate marketing budget can do significant damage to your company’s potential. Like Henry Ford said, “The man who stops advertising to save money, is like the man who stops a clock to save time.” Cutting back your marketing and advertising costs is not the path to a …
Examples of Bad UX Design on Websites
A bad user experience, also known as “Bad UX”, is something probably every company has from time to time. We tend to think of digital interfaces when we think of UX. However, that association derives from the time the term “user experience” first originated in the 1990s, when widespread use …
7 Tips on How to Give Helpful Graphic Design Feedback to Your Agency
For the best results, a graphic design firm should not be at the mercy of their client when it comes to properly performing their jobs. Professional agencies that offer graphic design services tend to work best when there is respectful and clear communication between themselves and their customers. As the …