The Marion Blog

search
subscribe

Subscribe to our feed


Graphic Design Articles

How to Design Product Packaging – 5 Design Process Steps

How to Design Product Packaging – 5 Design Process Steps

What is packaging design, and how can it help your product? From the Snickers you buy at the grocery store to the school supplies you buy for your children, you’ll find every product has a unique packaging design. If you’re trying to create packaging for a new product, understand there’s …

view
Raster Vs. Vector – Some Clarity on Image Types

Raster Vs. Vector – Some Clarity on Image Types

There are so many different graphic file formats and image options available, you may be confused about what they are, how they work, and how they can be used efficiently to display images and graphics across different platforms. This article is a quick overview to help you understand which types …

view
How to Set Marketing Goals (vs. Objectives) With Examples

How to Set Marketing Goals (vs. Objectives) With Examples

In the business world goals and objectives are often used interchangeably. In actuality there are key differences between the two. Goals tell you where you’re going as opposed to how you’re going to get there. On the other hand, objectives are specific and measurable milestones that must be achieved in …

view
3 Ways Graphic Design Affects Your Business’s Bottom Line

3 Ways Graphic Design Affects Your Business’s Bottom Line

You work hard to provide quality products and services to the marketplace, but in our visually busy culture, it’s not easy to capture the attention of potential clients. We’re relentlessly surrounded by promotions contending for our recognition on a daily basis. The marketplace is overcrowded with products, and this results …

view
Advantages of Custom Web Design vs. Website Templates for Your Business

Advantages of Custom Web Design vs. Website Templates for Your Business

If you’ve been paying attention for the past decade or so you’ve likely noticed that it’s easier than ever to build a website for your business. With website builders like Wix, Squarespace, and WordPress simplifying the website building process, many businesses might be wondering why they should bother with custom …

view
6 Logo Design Basics – How to Create a Good Logo for Your Company

6 Logo Design Basics – How to Create a Good Logo for Your Company

If you want an instantly recognizable symbol that represents your brand, you need a logo. But most business owners don’t know all the logo rules, making it hard to create the perfect visual representation of their brand. So, what should a logo contain? 6 Tips on How to Create a …

view
Do You Need a New Logo? – Don’t Ignore the Warning Signs!

Do You Need a New Logo? – Don’t Ignore the Warning Signs!

A logo serves as an important symbol and identifier for a business. Conscious connections are made between a company’s logo and the product and services they provide. More than likely, a potential customer’s initial awareness of a brand will be the logo — and there’s never a second chance to …

view
Using Emphasis for More Effective Designs

Using Emphasis for More Effective Designs

Imagine a motivational speech or sales presentation in which every word was spoken without a pause or change in tone. Would the speaker’s message be interesting or memorable? Would you be persuaded to buy their product or excited to pursue their advice? Even if the speaker really believes the product …

view
Your Outdated Print Collateral Is Bad for Business

Your Outdated Print Collateral Is Bad for Business

Too many brands change their social media and web content daily, even multiple times daily, but forget about old, outdated print materials. What Is Print Collateral? Print collateral is physical marketing items like branded letterhead, business cards, brochures about products and services, fliers, direct mail pieces, branded folders, business signage, …

view

Let's Get Started Today

The first step we need to take is for us to understand your needs, so give us a way to reach out to you and let's get to work.

  • This field is for validation purposes and should be left unchanged.
×