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Graphic Design Articles

How Much Does It Cost to Have a Website Built?

How Much Does It Cost to Have a Website Built?

As a small business owner or marketing manager, you do your best to operate on a lean budget. For that reason, it’s not uncommon to experience sticker shock after the first few website design quotes you gather for your business. You have the option to relegate your business website to …

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How to Make a High-Converting Landing Page [With 3 Examples!]

How to Make a High-Converting Landing Page [With 3 Examples!]

As a small business owner or marketing manager, having to balance operations, marketing and sales, and customer service leaves you with a packed schedule. Establishing a marketing budget for your small business is one thing, but being responsible for potentially thousands of advertising dollars can be a lofty task. You …

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How Much Should I Spend on Marketing? – Creating a Marketing Budget

How Much Should I Spend on Marketing? – Creating a Marketing Budget

Not having the appropriate marketing budget can do significant damage to your company’s potential. Like Henry Ford said, “The man who stops advertising to save money, is like the man who stops a clock to save time.” Cutting back your marketing and advertising costs is not the path to a …

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Examples of Bad UX Design on Websites

Examples of Bad UX Design on Websites

A bad user experience, also known as “Bad UX”, is something probably every company has from time to time. We tend to think of digital interfaces when we think of UX. However, that association derives from the time the term “user experience” first originated in the 1990s, when widespread use …

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7 Tips on How to Give Helpful Graphic Design Feedback to Your Agency

7 Tips on How to Give Helpful Graphic Design Feedback to Your Agency

For the best results, a graphic design firm should not be at the mercy of their client when it comes to properly performing their jobs. Professional agencies that offer graphic design services tend to work best when there is respectful and clear communication between themselves and their customers. As the …

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How to Write a Design Brief for Graphic Designers [w/ Template!]

How to Write a Design Brief for Graphic Designers [w/ Template!]

A good design brief template is like a map. Without it, you’re going to get lost. Writing a design brief for graphic designers requires attention to detail as you attempt to communicate the scope and goals of your project. Before jumping in with both feet, you need to have a …

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How to Hire a Marketing Manager or Executive and What They Do

How to Hire a Marketing Manager or Executive and What They Do

The emergence of smart technology has changed the world in dramatic fashion. It has crept into the way people live and exist and has significantly impacted the media landscape. These shifts have drastically changed the trade of a marketing manager, adding more to their plate. In turn, this makes the …

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How to Choose Your Brand Colors

How to Choose Your Brand Colors

Your brand colors are the foundation for your business’s visual aesthetic. Choosing brand colors seems simple enough, but it is a deceptively large investment that should be approached carefully. The branding color scheme you choose will be consistently displayed through your logos, websites, advertisements, literature, products, and more. Brand Color …

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What Makes a Good Website?  – Effective Business Website Design

What Makes a Good Website? – Effective Business Website Design

Your website will most likely serve as your business’s first impression for potential customers. But, advice can range dramatically from one person to another about what makes a great website–one that engages and attracts buyers, and builds confidence in your brand. Before you can create a great website, it’s important …

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