You work hard to provide quality products and services to the marketplace, but in our visually busy culture, it’s not easy to capture the attention of potential clients. We’re relentlessly surrounded by promotions contending for our recognition on a daily basis. The marketplace is overcrowded with products, and this results …
Graphic Design Articles
Advantages of Custom Web Design vs. Website Templates for Your Business
If you’ve been paying attention for the past decade or so you’ve likely noticed that it’s easier than ever to build a website for your business. With website builders like Wix, Squarespace, and WordPress simplifying the website building process, many businesses might be wondering why they should bother with custom …
6 Logo Design Basics – How to Create a Good Logo for Your Company
If you want an instantly recognizable symbol that represents your brand, you need a logo. But most business owners don’t know all the logo rules, making it hard to create the perfect visual representation of their brand. So, what should a logo contain? 6 Tips on How to Create a …
Using Emphasis for More Effective Designs
Imagine a motivational speech or sales presentation in which every word was spoken without a pause or change in tone. Would the speaker’s message be interesting or memorable? Would you be persuaded to buy their product or excited to pursue their advice? Even if the speaker really believes the product …
Your Outdated Print Collateral Is Bad for Business
Too many brands change their social media and web content daily, even multiple times daily, but forget about old, outdated print materials. What Is Print Collateral? Print collateral is physical marketing items like branded letterhead, business cards, brochures about products and services, fliers, direct mail pieces, branded folders, business signage, …
Is It Time to Refresh Your Logo?
Your logo holds a lot of meaning to you, and it should. It represents something that you’ve worked hard to build and cultivate. And the chances are that you put a fair amount of time, thought, and effort into creating the logo as well. Not to mention the fact that …
What are Print Finishing Services?
You may have experienced this for yourself. You’ve worked diligently for weeks perfecting the content and design of a print piece. You take it to your printer, ready to just drop off the files and move on to the long list of things you just haven’t had time to to …
Print Design Trends To Watch In 2017
Let’s look at the top trends we anticipate seeing in print designs for the year. “Authentic” is the word of the year Last year was a turbulent year, filled with uncertainty and anxiety for many. On the political stage, we witnessed a rise of populism characterized by an overwhelming distrust …
Custom Illustration Part 4: Coming to Life
Custom graphic design reveals what they can’t see, shows the bigger picture, and clearly conveys ideas to clients. And, through story boarding, custom illustration can come to life too. Whether you need to create video, animation, a comic strip, or a photography concept shoot, conveying a concise and comprehensible message …