July 12, 2018 | By: Rodney Glawson

3 Ways Graphic Design Affects Your Business’s Bottom Line

You work hard to provide quality products and services to the marketplace, but in our visually busy culture, it’s not easy to capture the attention of potential clients. We’re relentlessly surrounded by promotions contending for our recognition on a daily basis. The marketplace is overcrowded with products, and this results in an enormous amount of competition for customers. And let’s be honest — many of the promotions out there contain sub-par design that just gets lost in the clutter.

With all of the options available to consumers, quality graphic design just might be the difference that can help communicate your message effectively and separate your business from the competition. Alternatively, inferior graphic design can communicate a message of apathy or disinterest in presenting a product in the best possible light. Quality graphic design can help connect your business with the intended audience, and in turn, increase sales.

If you need help taking your design to the next level, contact Austin graphic design firms like MARION for a quote today!

3 Ways Quality Graphic Design Can Help Impact Your Bottom Line

Graphic design is an investment. Learn about these three ways that graphic design positively impacts your bottom line.

Consistent Branding

When properly leveraged, brand recognition is a valuable tool that allows the audience to identify a business and its products by simply seeing the logo, color scheme, tag line or other notable elements of the brand. A consumer’s ability to recognize or recall a brand is essential to purchase decision-making. A business transaction cannot happen unless a consumer is first aware of a product. And remember, developing a brand extends beyond your logo.

graphic design bottom line

According to the American Marketing Association, A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. In other words, don’t neglect the other parts of your advertising efforts — including your website design, print or digital advertising, print collateral, or anything else a potential or existing client may see.


You have identified a specific need in the marketplace. Clearly delivering information about your product is key in sparking consumer interest. A clear exchange of information may be difficult in an overcrowded marketplace, but quality visuals through imagery or graphics, when properly executed, can help communicate a message more clearly than words alone.

Effectively and persuasively communicating relevant information to your audience about your products and services will inspire consumer confidence. You have identified a specific need and are able to provide a solution to that need — this will impact your bottom line. If you’re not the one doing the graphic design work, make sure you know how to write a graphic design brief so your designer can communicate the appropriate message!

User Experience

If a potential client has identified your company as one qualified to provide the product or service they need, they will more than likely visit your website to learn more about you before they make a call or visit. But an opportunity to achieve instant credibility and trust will be lost if you have a poorly designed website.

building a better brand

Your website must be mobile-friendly, visually appealing, uncluttered and brand consistent. According to www.socpub.com, 57% of users say they won’t recommend a business with a poorly-designed mobile site.

Remove everything that doesn’t help convert a visitor to follow through on the call-to-action.  Easy website navigation is a must, especially on mobile devices. A poor mobile device presence can make your organization look unprofessional and out of touch with the modern consumer. Have your site optimized for mobile to make the right impression.

The Takeaway

You may have your competition beat by having the best products and services available — but is your business getting noticed, or are your advertising efforts falling flat because of low-performing, inferior graphic design? Is your branding consistent across all media, print and digital? Has your website been updated recently, and is it user-friendly, responsive, and quick-loading on mobile devices?

These issues can make your business look inconsistent, out of touch, and cost you clients. You don’t want your credibility and reputation to be damaged because of poor graphic design.

At MARION, we take graphic design in Houston and Austin seriously! We deliver quality at a level that most marketing and advertising agencies in Houston can’t match! We are certain we can provide you with graphic design you can be proud of, will be recognizable and distinct, and will present your products and services in the best possible light.

Check out our work portfolio and contact us today for all of your graphic design needs.

About Rodney Glawson

Rodney Glawson, an art director with MARION, has more than two decades of design experience. He uses the latest technologies to create award-winning graphic design including website design, logos, branding manuals, annual reports, brochures, and presentations. He has worked on a variety of projects for clients as a freelancer and within an agency setting at MARION.

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