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Traditional Marketing Articles

What is the Rule of 7 and How Can It Help Your Business?

What is the Rule of 7 and How Can It Help Your Business?

Are you constantly looking for ways to improve your marketing in today’s digital-first world? Don’t limit yourself by only investigating the latest platforms and digital tools. Many of the best marketing principles were developed decades ago, and applying them to your current strategy and process can be a great way …

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How to Write a Design Brief for Graphic Designers [w/ Template!]

How to Write a Design Brief for Graphic Designers [w/ Template!]

A good design brief template is like a map. Without it, you’re going to get lost. Writing a design brief for graphic designers requires attention to detail as you attempt to communicate the scope and goals of your project. Before jumping in with both feet, you need to have a …

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How to Set Marketing Goals (vs. Objectives) With Examples

How to Set Marketing Goals (vs. Objectives) With Examples

In the business world goals and objectives are often used interchangeably. In actuality there are key differences between the two. Goals tell you where you’re going as opposed to how you’re going to get there. On the other hand, objectives are specific and measurable milestones that must be achieved in …

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3 Ways Graphic Design Affects Your Business’s Bottom Line

3 Ways Graphic Design Affects Your Business’s Bottom Line

You work hard to provide quality products and services to the marketplace, but in our visually busy culture, it’s not easy to capture the attention of potential clients. We’re relentlessly surrounded by promotions contending for our recognition on a daily basis. The marketplace is overcrowded with products, and this results …

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Construction Marketing Ideas: Digital & Traditional

Construction Marketing Ideas: Digital & Traditional

Effective marketing for construction companies can be challenging and cumbersome if not done properly. There are several tactics you should use to increase awareness and generate qualified construction leads. Is your construction business focused on commercial work and servicing other businesses?  Do you build retail establishments, restaurants, storefronts or office …

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How to Choose a Marketing Agency That’s Perfect for Your Business 
Traditional Marketing Vs. Digital Marketing – Differences and Benefits

Traditional Marketing Vs. Digital Marketing – Differences and Benefits

If you’re a business-savvy entrepreneur, you should know that marketing is the lifeblood of any business endeavor. A successful marketing campaign can ensure the enduring success of a business, but it can also drain your accounts and leave you hanging high and dry if you don’t know what you’re doing. …

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7 Small and Mid-Sized Business Marketing Trends for 2017

7 Small and Mid-Sized Business Marketing Trends for 2017

There are many questions and undoubtedly surprises in store for 2017.  Part of the fun of the new year for marketers is making predictions regarding what the next big thing will be.  Small to mid-sized businesses, however, may find that the hottest trends might not always be the most relevant …

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Win at marketing – Run a marathon, not a sprint

Win at marketing – Run a marathon, not a sprint

I’ve worked with small and mid-sized businesses on various marketing initiatives, in a range of industries, and in a range of roles for the last decade.  There are a few fundamental lessons I have learned about what works and what doesn’t along the way. The truly important lessons that I’ve …

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