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Traditional Marketing Articles

Creative Marketing: What It Is and Why You Should Pursue It

Creative Marketing: What It Is and Why You Should Pursue It

The purpose of marketing is to create an awareness of a product, service, or event. Creative marketing is one of the most interesting and desirable aspects of marketing as it can be used to convey a message through creativity. It brings customers to the company’s product and helps them keep …

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Tips for Getting Started with Marketing Services in Houston

Tips for Getting Started with Marketing Services in Houston

Marketing services in Houston are a great way to get your brand out there. These services can help you multiply your reach and generate more revenue for your business. How? There are a number of ways that Houston marketing services can help you with your business, from SEO to social …

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Why Outsourcing Is A Cost-Effective Way of Marketing Your Business

Why Outsourcing Is A Cost-Effective Way of Marketing Your Business

Outsourcing your marketing tasks can be a cost-effective way to market your business. Outsourcing has the potential to save you time, money, and resources when it comes to marketing. Oftentimes you will need outside help when it comes to marketing your business, but sometimes the best thing for you is …

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6 Steps To Designing the Perfect Business Card

6 Steps To Designing the Perfect Business Card

A business card is more than just your contact details—it’s a visual representation of you and your company. Effective business cards fulfill a number of marketing needs, including brand recognition, advertisement, call to action, and important contact information. Keep reading to find out how to design a business card that …

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How Much Should I Spend on Marketing? – Creating a Marketing Budget

How Much Should I Spend on Marketing? – Creating a Marketing Budget

Not having the appropriate marketing budget can do significant damage to your company’s potential. Like Henry Ford said, “The man who stops advertising to save money, is like the man who stops a clock to save time.” Cutting back your marketing and advertising costs is not the path to a …

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What is the Rule of 7 and How Can It Help Your Business?

What is the Rule of 7 and How Can It Help Your Business?

Are you constantly looking for ways to improve your marketing in today’s digital-first world? Don’t limit yourself by only investigating the latest platforms and digital tools. Many of the best marketing principles were developed decades ago, and applying them to your current strategy and process can be a great way …

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How to Write a Design Brief for Graphic Designers [w/ Template!]

How to Write a Design Brief for Graphic Designers [w/ Template!]

A good design brief template is like a map. Without it, you’re going to get lost. Writing a design brief for graphic designers requires attention to detail as you attempt to communicate the scope and goals of your project. Before jumping in with both feet, you need to have a …

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How to Set Marketing Goals (vs. Objectives) With Examples

How to Set Marketing Goals (vs. Objectives) With Examples

In the business world goals and objectives are often used interchangeably. In actuality there are key differences between the two. Goals tell you where you’re going as opposed to how you’re going to get there. On the other hand, objectives are specific and measurable milestones that must be achieved in …

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3 Ways Graphic Design Affects Your Business’s Bottom Line

3 Ways Graphic Design Affects Your Business’s Bottom Line

You work hard to provide quality products and services to the marketplace, but in our visually busy culture, it’s not easy to capture the attention of potential clients. We’re relentlessly surrounded by promotions contending for our recognition on a daily basis. The marketplace is overcrowded with products, and this results …

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