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Traditional Marketing Articles

How to Set Marketing Goals (vs. Objectives) With Examples

How to Set Marketing Goals (vs. Objectives) With Examples

In the business world goals and objectives are often used interchangeably. In actuality there are key differences between the two. Goals tell you where you’re going as opposed to how you’re going to get there. On the other hand, objectives are specific and measurable milestones that must be achieved in …

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3 Ways Graphic Design Affects Your Business’s Bottom Line

3 Ways Graphic Design Affects Your Business’s Bottom Line

You work hard to provide quality products and services to the marketplace, but in our visually busy culture, it’s not easy to capture the attention of potential clients. We’re relentlessly surrounded by promotions contending for our recognition on a daily basis. The marketplace is overcrowded with products, and this results …

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Construction Marketing Ideas: Digital & Traditional

Construction Marketing Ideas: Digital & Traditional

Effective marketing for a construction business can be challenging and cumbersome if not done properly.  There are several tactics you should use to increase awareness and generate qualified construction leads. Is your construction business focused on commercial work and servicing other businesses?  Do you build retail establishments, restaurants, storefronts or …

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How to Choose a Marketing Agency That’s Perfect for Your Business 
Traditional Marketing Vs. Digital Marketing – Differences and Benefits

Traditional Marketing Vs. Digital Marketing – Differences and Benefits

If you’re a business-savvy entrepreneur, you should know that marketing is the lifeblood of any business endeavor. A successful marketing campaign can ensure the enduring success of a business, but it can also drain your accounts and leave you hanging high and dry if you don’t know what you’re doing. …

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7 Small and Mid-Sized Business Marketing Trends for 2017

7 Small and Mid-Sized Business Marketing Trends for 2017

There are many questions and undoubtedly surprises in store for 2017.  Part of the fun of the new year for marketers is making predictions regarding what the next big thing will be.  Small to mid-sized businesses, however, may find that the hottest trends might not always be the most relevant …

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Win at marketing – Run a marathon, not a sprint

Win at marketing – Run a marathon, not a sprint

I’ve worked with small and mid-sized businesses on various marketing initiatives, in a range of industries, and in a range of roles for the last decade.  There are a few fundamental lessons I have learned about what works and what doesn’t along the way. The truly important lessons that I’ve …

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Three Local Marketing Strategies That Work

Three Local Marketing Strategies That Work

If you have a business, then you have dabbled in marketing whether you realize it or not. You’ve decided on a name, and you’ve worked to get out the word about your products or services. You’ve also likely considered the times of year that are best for certain promotions and …

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Your Outdated Print Collateral Is Bad for Business

Your Outdated Print Collateral Is Bad for Business

Too many brands change their social media and web content daily, even multiple times daily, but forget about old, outdated print materials. What Is Print Collateral? Print collateral is physical marketing items like branded letterhead, business cards, brochures about products and services, fliers, direct mail pieces, branded folders, business signage, …

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