Brand and corporate image may seem like buzzwords to some small businesses, because it’s difficult to directly measure their ROI. However, they are an invaluable asset to your company’s growth.
What Is Corporate Image or Corporate Identity?
At the root of your corporate image and corporate identity is your logo, your symbol to the world of what your company stands for. When your customers see your logo, they are reminded of all their experiences with your company; what they have seen, read, heard and felt about your company. It is critical then that your logo reflects the nature and spirit of your company in a positive way, from the moment your logo leaves the drawing board and enters the marketplace. As your brand grows, your logo reflects your identity.
How Do I Improve My Corporate Image and Identity?
While building corporate image and identity in a healthy way, always include your logo and the other aspects of your organization’s design – colors, tagline, graphical elements – in all your communications, in all media. Your marketing communications messages and value proposition must be consistent in all media. These consistent visual and verbal representations of your company in print collateral, on the Internet, video and multimedia will nourish your brand and nurture your corporate identity.
Your website reflects your corporate identity online. Persuasive content, graphics, and navigation all work in harmony to make your site a standout success. Don’t hold back while investing in your corporate Houston website design, because it’s often your brand’s first chance to position itself in a potential customer’s mind.
Search Engine Optimization (SEO)
Search engine optimization gets your site ranking highly on search engines and your corporate identity found on the web. Spending time and even money on SEO services is a way to make sure that your brand is showcased to the most relevant audience when they need your expertise the most.
For more information about MARION’s branding services, contact us today.
Enhance your brand, record events, facilitate training, instruct for safety and promote your products and services with corporate video productions.
Following marketing research, MARION Integrated Marketing can help you determine your customers’ needs and with a marketing plan, attract and retain more and more satisfied customers to grow your business.
Internet Marketing boosts your online corporate identity. Spread your brand across search engines, raise your brand visibility and increase traffic to your site through online website marketing and a sound digital strategy.
3D animations add dimension and life to your corporate identity. A great tool to impress your customers by creating animated images of a proposed reality.
Your corporate capabilities brochure expresses your corporate identity in print. Solidify your brand with great graphics and persuasive, to-the-point text within your company brochure or catalog design.
3D Graphic Design
3D Graphic Designs and illustrations add dimension to your corporate identity. A great tool to impress your customers by creating images of a proposed reality.
Media relations, community relations, public affairs, crisis communications, issue management, and public speaking all impact your corporate identity.
Logo design is at the root of building your corporate identity, image and brand. Your customers associate the qualities of your company with your logo. Investing in Houston logo design services can amplify your brand in a highly positive way.
MARION offers services in support of your brand management practices and developing a strong brand building methodology We can teach and guide, or provide turnkey brand building services depending on your unique needs and business goals.