Houston Logo Design Services for Small and Mid-sized Businesses

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Designing a new logo from scratch

We start each logo design project by getting to know your business. We learn what your company does, your company culture, and your company values.  Sometimes the logo process is obvious: the companies’ products, services, values and business practices scream out and demand a look to convey the message. Other times, it’s much more developmental, and the customer helps to develop the concepts as we go through the process.

Once we have choices to view, the customer can then communicate the direction they feel best conveys the perception/branding of the company. We typically will go through 1-3 rounds of revisions and development to achieve a successful logo.

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Refreshing an existing logo

If you feel that your logo design is outdated or no longer conveys who you are, consider refreshing your brand.  We work with our clients to refresh outdated logos while maintaining the specifically impactful elements to retain as much brand equity as possible.

Our process for refreshing an existing logo is very similar to our process for creating a new logo.  Once we’ve discovered why you want to revitalize your brand and in what ways you are looking to do so, our Houston logo designers go through a process of mocking up ideas focusing on retaining something of the original while creating something brand new.

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Keeping your brand consistent with a Brand Style Guide

Ensuring that your digital, print, and promotional collateral is always on brand can be a daunting task.  Providing your partners and vendors with a brand style guide is one of the most effective ways to ensure that your designs and message is always on brand.

All of our logo design processes come complete with a Brand Style Guide.  In your brand style guide you will find instructions for logo usage, color specifications, typographical specifications, and, depending on the scope of your project, copy and tone of voice instructions for written content.

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The first step we need to take is for us to understand your needs, so give us a way to reach out to you and let’s get to work.

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