A business card is more than just your contact details—it’s a visual representation of you and your company. Effective business cards fulfill a number of marketing needs, including brand recognition, advertisement, call to action, and important contact information. Keep reading to find out how to design a business card that …
Traditional Marketing Articles
How Much Should I Spend on Marketing? – Creating a Marketing Budget
Not having the appropriate marketing budget can do significant damage to your company’s potential. Like Henry Ford said, “The man who stops advertising to save money, is like the man who stops a clock to save time.” Cutting back your marketing and advertising costs is not the path to a …
What is the Rule of 7 and How Can It Help Your Business?
Are you constantly looking for ways to improve your marketing in today’s digital-first world? Don’t limit yourself by only investigating the latest platforms and digital tools. Many of the best marketing principles were developed decades ago, and applying them to your current strategy and process can be a great way …
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How to Write a Design Brief for Graphic Designers [w/ Template!]
A good design brief template is like a map. Without it, you’re going to get lost. Writing a design brief for graphic designers requires attention to detail as you attempt to communicate the scope and goals of your project. Before jumping in with both feet, you need to have a …
3 Ways Graphic Design Affects Your Business’s Bottom Line
You work hard to provide quality products and services to the marketplace, but in our visually busy culture, it’s not easy to capture the attention of potential clients. We’re relentlessly surrounded by promotions contending for our recognition on a daily basis. The marketplace is overcrowded with products, and this results …
Construction Marketing Ideas: Digital & Traditional
Effective marketing for construction companies can be challenging and cumbersome if not done properly. There are several tactics you should use to increase awareness and generate qualified construction leads. Is your construction business focused on commercial work and servicing other businesses? Do you build retail establishments, restaurants, storefronts or office …
How to Choose a Marketing Agency That’s Perfect for Your Business
There are dozens of marketing agencies out there, so it can be difficult to pin down the right agency for your business. Choosing the best marketing agency is a lot like marriage — if you want the relationship to stand the test of time, you need to be compatible. Otherwise, …
Traditional Marketing Vs. Digital Marketing – Differences and Benefits
If you’re a business-savvy entrepreneur, you should know that marketing is the lifeblood of any business endeavor. A successful marketing campaign can ensure the enduring success of a business, but it can also drain your accounts and leave you hanging high and dry if you don’t know what you’re doing. …
7 Small and Mid-Sized Business Marketing Trends for 2017
There are many questions and undoubtedly surprises in store for 2017. Part of the fun of the new year for marketers is making predictions regarding what the next big thing will be. Small to mid-sized businesses, however, may find that the hottest trends might not always be the most relevant …