I’ve worked with small and mid-sized businesses on various marketing initiatives, in a range of industries, and in a range of roles for the last decade. There are a few fundamental lessons I have learned about what works and what doesn’t along the way. The truly important lessons that I’ve …
Traditional Marketing Articles
Three Local Marketing Strategies That Work
If you have a business, then you have dabbled in marketing whether you realize it or not. You’ve decided on a name, and you’ve worked to get out the word about your products or services. You’ve also likely considered the times of year that are best for certain promotions and …
Your Outdated Print Collateral Is Bad for Business
Too many brands change their social media and web content daily, even multiple times daily, but forget about old, outdated print materials. What Is Print Collateral? Print collateral is physical marketing items like branded letterhead, business cards, brochures about products and services, fliers, direct mail pieces, branded folders, business signage, …
Inbound vs. Outbound Marketing for SMBs
Whether you work in marketing or are a business owner trying to increase brand awareness, you’ve likely heard about both inbound and outbound marketing. Maybe you’ve even used their various techniques, whether you realized it or not. But if you want to be as effective as possible, it’s important to …
4 Must-haves in Your Marketing Plan for Small Business
Business owners spend so much time establishing a company’s unique selling proposition that they often convince themselves that the company is, in fact, so unique that their marketing plan must be truly unique as well. On the flip side, business owners often get lost in the hunt for leads and …
6 Overused Words To Remove From Your Marketing
As a business owner, you know that it can be difficult to differentiate your business from your competitors. You’re constantly looking for new and interesting ways to make your business stand out. You may find yourself writing copy a sales collateral or website design project, and for some reason, you keep …
What are Print Finishing Services?
You may have experienced this for yourself. You’ve worked diligently for weeks perfecting the content and design of a print piece. You take it to your printer, ready to just drop off the files and move on to the long list of things you just haven’t had time to to …
5 Traits of Effective Small Business Marketers
Marketing, for many, is the major driving force behind the growth of their small business. And it takes a special set of skills to execute a successful small business marketing strategy. Marketing is a constantly changing landscape of technologies, trends, and ideas. Marketers need to be able to read and respond …
Print Design Trends To Watch In 2017
Let’s look at the top trends we anticipate seeing in print designs for the year. “Authentic” is the word of the year Last year was a turbulent year, filled with uncertainty and anxiety for many. On the political stage, we witnessed a rise of populism characterized by an overwhelming distrust …