Houston SEO Services for Small and Mid-Sized Businesses

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On-Page SEO – The foundation of your search engine optimization strategy

On-page SEO is often an overlooked aspect of your SEO strategy.  Your website must include the necessary code structure and content to let search engines understand where you belong in their results.

We work with clients to ensure that not only are their websites coded in a search engine friendly manner but that they continue to create content that is both search engine friendly and user-focused.

Houston search engine optimization

Off-Page SEO – The SEO horsepower your site needs to show up in results

Off-page SEO is the process of listing your website in local search results as well as building the domain authority and page authority your site needs to show up well in organic search results.

We work with clients to ensure that their website is properly submitted and listed on local search results and create and execute link-building strategies that generate inbound links from other high-authority, reputable, and relevant websites.

Houston SEO firm

Keyword Rich Content Creation – The lifeblood of your search engine optimization strategy

Content is one of, if not the most important tool in your SEO toolbox.  Content creation is a very important aspect of what search engine algorithms take into consideration and what other websites will evaluate in deciding whether to link to your website.

Our Houston SEO company works with clients to continuously create and distribute high quality, keyword-rich, and shareable content.

SEO agency Houston

Conversion Funnel Optimization – Don’t just generate more traffic, generate more leads

Creating a website that ranks well with search engines and generates a lot of traffic is great, but what’s the point if those visitors aren’t turning into leads? Strong SEO isn’t just about visibility—it’s about attracting the right audience and turning clicks into customers.

Our Houston SEO firm builds and optimizes conversion paths that include calls-to-action, content offers, landing pages, and conversion forms that efficiently convert website visitors into leads.


SEO (Search Engine Optimization) vs. PPC (Pay Per Click)

An integrated search engine marketing strategy is the best tool for getting high rankings on search engines, whether organic or paid.  At MARION, we do the work for you.

Search Engine Optimization (SEO)

When it comes to generating quality website traffic, Search Engine Optimization is the most effective long-term solution available. In fact, SEO is absolutely essential to the success of your search engine marketing and your online marketing in general. MARION has the knowledge and experience to define and execute an SEO strategy that will improve your rankings and generate more qualified website visitors.

Pay Per Click (PPC)

Search Engine Optimization may be the most effective and long-term approach for generating traffic, but it can also be a long-term project with positive results taking months to materialize. Pay Per Click campaigns, like Google AdWords, are very effective at generating traffic from targeted keywords on a much quicker timeline.   As a result, PPC campaigns are a great way to supplement organic search results for new SEO campaigns or for highly competitive search terms.


Smart SEO Strategies that Get You Noticed

Getting found online doesn’t happen by chance. At MARION, we take a strategic, results-driven approach to SEO that puts your business in front of the right audience.

First, we start with in-depth research to understand your industry, competitors, and target keywords. From there, we optimize your website structure, content, and technical elements to improve search rankings.

Our team also builds high-quality backlinks, manages local SEO, and creates engaging content to keep your business visible and relevant. And because SEO is an ongoing effort, we track performance and adjust strategies to keep you ahead in Houston’s competitive market.

Want an SEO partner that delivers real results? Let’s talk.


Related Articles

Here are a few articles that explore new ideas and expert opinions related to SEO Houston.

The Truth About Content Mapping and SEO

The Truth About Content Mapping and SEO

If you want to drive more organic traffic and make your content work smarter, not harder, it’s time to take a closer look at how these strategies work together. Here’s everything you need to know about content mapping and SEO. What is Content Mapping? Think of content mapping as a …

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A Guide to Digital Marketing for B2B Manufacturers

A Guide to Digital Marketing for B2B Manufacturers

It isn’t news that B2B manufacturing marketing is difficult. After all, your manufacturing marketing strategy has to bridge the gap between you, distributors, wholesalers, and users in an effective and cost-efficient way. Targeting the right decision makers at the right time is a complex task that B2B marketing strategies need to address. …

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How to Conduct Keyword Research Like a Pro

How to Conduct Keyword Research Like a Pro

Keyword research is the backbone of any successful SEO strategy. Whether you’re new to the game or looking to refine your skills, mastering keyword research can significantly boost your website’s visibility and drive targeted traffic. Now, here’s how you can conduct keyword research like a pro. Understand Your Audience The …

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Why is Link Building Important for SEO?

Why is Link Building Important for SEO?

Link building is an important aspect of SEO that often gets overlooked by businesses. Yet, it’s one of the most effective ways to improve your site’s search engine ranking and drive organic traffic. In this blog, we’ll explore why link building is crucial for SEO, how it works, and some …

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