Should I use SEO or PPC?
For the best long-term and short-term results, we recommend you use a combination of both pay per click and search engine optimization strategies. This will help you realize ROI upfront and invest in a successful long-term marketing approach at the same time.
How to use SEO
The nature of organic SEO requires a significant amount of lead time to generate consistent leads. You need time to build industry authority, drive traffic, and gather enough data to optimize the conversion process on your site. This can cause a lag between marketing expenditure and return on investment. To mitigate this, our search engine optimization services recommend a two-pronged approach.
How to add PPC to your SEO efforts
Due to the long-term needs of SEO, you will want to add PPC to your overall strategy. Pay per click campaigns offer near-immediate customer conversions but typically require a larger upfront investment. This provides an opportunity for your company to achieve short term paid gains while investing in your long-term SEO strategy at the same time. Contact us today for an individual consultation.