If you want an instantly recognizable symbol that represents your brand, you need a logo. But most business owners don’t know all the logo rules, making it hard to create the perfect visual representation of their brand. So, what should a logo contain? 6 Tips on How to Create a …
Designing a new logo from scratch
We start each logo design project by getting to know your business. We learn what your company does, your company culture, and your company values. Sometimes the logo process is obvious: the companies’ products, services, values and business practices scream out and demand a look to convey the message. Other times, it’s much more developmental, and the customer helps to develop the concepts as we go through the process.
Once we have choices to view, the customer can then communicate the direction they feel best conveys the perception/branding of the company. We typically will go through 1-3 rounds of revisions and development to achieve a successful logo.