Few things in marketing can drive straight to the bottom line of your business like a well-converting website. Your website could be the difference between a struggling startup and a thriving trend-leader. We frequently discuss the impact that your website can have on your business, but less frequently dive into …
Designing a new logo from scratch
We start each logo design project by getting to know your business. We learn what your company does, your company culture, and your company values. Sometimes the logo process is obvious: the companies’ products, services, values and business practices scream out and demand a look to convey the message. Other times, it’s much more developmental, and the customer helps to develop the concepts as we go through the process.
Once we have choices to view, the customer can then communicate the direction they feel best conveys the perception/branding of the company. We typically will go through 1-3 rounds of revisions and development to achieve a successful logo.