logo design services
zodega logo design

Designing a new logo from scratch

We start each logo design project by getting to know your business. We learn what your company does, your company culture, and your company values.  Sometimes the logo process is obvious: the companies’ products, services, values and business practices scream out and demand a look to convey the message. Other times, it’s much more developmental, and the customer helps to develop the concepts as we go through the process.

Once we have choices to view, the customer can then communicate the direction they feel best conveys the perception/branding of the company. We typically will go through 1-3 rounds of revisions and development to achieve a successful logo.

logo refresh services

Refreshing an existing logo

If you feel that your logo design is outdated or no longer conveys who you are, consider refreshing your brand.  We work with our clients to refresh outdated logos while maintaining the specifically impactful elements to retain as much brand equity as possible.

Our process for refreshing an existing logo is very similar to our process for creating a new logo.  Once we’ve discovered why you want to revitalize your brand and in what ways you are looking to do so, our Houston logo designers go through a process of mocking up ideas focusing on retaining something of the original while creating something brand new.

brand style guide creation

Keeping your brand consistent with a Brand Style Guide

Ensuring that your digital, print, and promotional collateral is always on brand can be a daunting task.  Providing your partners and vendors with a brand style guide is one of the most effective ways to ensure that your designs and message is always on brand.

All of our logo design processes come complete with a Brand Style Guide.  In your brand style guide you will find instructions for logo usage, color specifications, typographical specifications, and, depending on the scope of your project, copy and tone of voice instructions for written content.

Ready to get started with your logo project? get started

Our Logo Design Work

Patriot Logo Design


Heritage Logo Design


Hogman Logo Design


York Logo Design

York Construction

Moffett Law Firm Logo Design

Moffett Law Firm

Sludge Cutter Logo Design

Sludge Cutter

Fork And Truck Logo Design

Fork And Truck

Kaiser Anthony Logo Design

Kaiser Anthony

What Our Customers Say

"We've worked with several people before MARION and we were so lucky to find them because they got right on the project and we've had nothing but progress since that time. I'm very pleased with them."Genesis Marketing Testimonial Genesis Medical Management Solutions

"We've worked with MARION for over three years and we've been very happy with the services they've provided us. They always respond to us quickly, and we're very pleased with what they've done for us."Forum Marketing Testimonial Forum Energy Technologies

"Our impression of working with MARION has been superb. They are creative, strategic, and extremely customer service oriented."Harper and Pearson Marketing Testimonial Harper & Pearson Company

"I get all my business from my website. It has paid for itself 100 fold."Texas Legal Marketing Testimonial Texas Legal Malpractice

"I wanted to be sure to tell you asap how incredibly gifted you are… the brochures and display are richly poignant and accomplish everything we asked of you in creating these products (and more). We look forward to a long and wonderful association with you and your fine company."DeBakey Marketing Testimonial DeBakey VA Medical Center

"During IFS’s first year with MARION, we’ve seen an immense increase in web traffic, contacts and most recently inked a $4.5 million dollar deal thanks to MARION’s SEO services."Integrated Flow Marketing Testimonial Integrated Flow Solutions

Related Articles

Here are a few articles that explore new ideas and expert opinions related to Logo Design.

6 Logo Design Basics – How to Create a Good Logo for Your Company

6 Logo Design Basics – How to Create a Good Logo for Your Company

If you want an instantly recognizable symbol that represents your brand, you need a logo. But most business owners don’t know all the logo rules, making it hard to create the perfect visual representation of their brand. So, what should a logo contain? 6 Tips on How to Create a …

Creating a Brand Name for Your Business

Creating a Brand Name for Your Business

When it comes to creating a brand name for your company you have to be very picky. Frankly, if you go with the first choice that pops up during a brainstorming session, you’re probably asking for trouble. Your brand name is an extension of your business. That means the name …

Does Your Business Need a Brand Story?

Does Your Business Need a Brand Story?

Everybody loves a good story. From fairy tales to legends, a story told well captures the imagination, compels us to learn more and most importantly, is etched on our minds for a long time after we hear it. It should come as no surprise that brands large and small have …

Is It Time to Refresh Your Logo?

Is It Time to Refresh Your Logo?

Your logo holds a lot of meaning to you, and it should.  It represents something that you’ve worked hard to build and cultivate.  And the chances are that you put a fair amount of time, thought, and effort into creating the logo as well. Not to mention the fact that …


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