The world of search engine optimization (SEO) can be overwhelming for those who aren’t accustomed to it. The number of tools, strategies and changes by Google is virtually limitless. If you’re new to SEO, where do you start? Here are five SEO tools we think are among the best for …
Tips for Getting Started with Marketing Services in Houston
Marketing services in Houston are a great way to get your brand out there. These services can help you multiply your reach and generate more revenue for your business. How? There are a number of ways that Houston marketing services can help you with your business, from SEO to social …
Why Outsourcing Is A Cost-Effective Way of Marketing Your Business
Outsourcing your marketing tasks can be a cost-effective way to market your business. Outsourcing has the potential to save you time, money, and resources when it comes to marketing. Oftentimes you will need outside help when it comes to marketing your business, but sometimes the best thing for you is …
Why Your Business Needs A Lead Scoring Strategy
Every business has leads. It doesn’t matter what type of industry you’re in, whether you sell online or at a physical location, or whether your sales cycle is four months or a year… you have potential customers out there. What you do with those leads is another story, however. You …
Which Online Marketing Strategy Has the Biggest Impact on ROI?
Return on investment in digital marketing is an incredibly valuable business metric that should not be ignored. Several types of integrated marketing channels are available, from social media and email lists to paid ads and in-depth search engine optimization. In order to achieve consistent growth, companies must leverage these channels …
How To Check the Number of Pages On a Website
Have you ever wondered how many pages a website has? Whether it’s a competitor’s site or even your own, knowing how many pages a website has can be extremely beneficial. In this quick guide, we will share with you some helpful website page counter tips and resources. Keep reading to …
6 Steps To Designing the Perfect Business Card
A business card is more than just your contact details—it’s a visual representation of you and your company. Effective business cards fulfill a number of marketing needs, including brand recognition, advertisement, call to action, and important contact information. Keep reading to find out how to design a business card that …
Boost Conversions with Multivariate Testing for Digital Marketing
Multivariate testing helps businesses to make the most of each and every one of their website’s visitors by improving conversion rates by testing different web elements. In this article, we break down how to use digital marketing testing techniques to boost conversions and improve your digital strategy. What Is Multivariate …
Broad Match Modified (BMM) Keywords Are Being Merged with Phrase Match in Google Ads
Google Ads is making another change to the functionality of their keyword match types for Search ads. As of February 2021, phrase match keywords will absorb most behaviors of broad match modified (BMM) keywords for search campaigns. Google purports that this change is an effort to “make it easier to …