Google Analytics 4 is officially here! You might be confused with all the talk about bounce rate in GA4. Is it gone? Is it here to stay? Keep reading, and we’ll cover everything you need to know about bounce rate, engagement rate, and other GA4 metrics. Bounce Rate in Google …
9 of the Best B2B Marketing Strategies & Examples
Marketing your products or services to businesses can be difficult. As an individual, you’re very familiar with being marketed to as a consumer, so you have a preconceived idea of how to market to other businesses. However, selling to businesses (B2B) and selling to consumers (B2C) require very different processes. …
How To Create Content with Google Algorithm Updates in Mind
Google releases several algorithm updates every year, and these changes can have a significant impact on your SEO efforts. In other words, it affects how many eyes will reach your content. So, how do you keep up with the ever-changing algorithm? Let’s go over some general best practices for ensuring …
MARION Celebrates 40 Years of Business
Forty years ago, MARION Integrated Marketing was founded in Houston, Texas. We could not be more excited to celebrate our history, success, and all the incredible accomplishments made possible by our employees, customers, partners, and the local community. Celebrating 40 Years of MARION Only a small percentage of marketing firms …
The Ultimate Guide to Hiring & Working with Local Internet Marketing Agencies
A marketing agency is a business that helps organizations increase the sales of their products and services. Futhermore, there are two ways to categorize marketing agencies: in-house and external. The former deals with the company’s marketing efforts internally, while the latter works with the company’s marketing externally. Additionally, there are …
MARION Named As One of the Best Web Designers in Houston
MARION Integrated Marketing is proud to announce that we have been featured as one of the Best Houston Web Designers by Expertise.com. The list “scored Houston Web Designers on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list of the best.” About …
MARION Named As One of the Top Facebook Marketing Agencies in Houston
MARION Integrated Marketing is proud to announce that we have been featured as one of the Top Facebook Marketing Agencies in Houston by SocialAppsHQ. The list features “companies are not only the best in the field, but they’re also reliable and affordable.” About SocialAppsHQ SocialAppsHQ provides valuable services to further …
A Non-Designer’s Guide to The Web Design Process
Web design is a process of designing and formatting websites and web pages. Web designers use a variety of tools to create the desired look, feel and usability of the site. From a digital marketer’s perspective, solid web design can effectively benefit SEO, boost conversions, strengthen PPC campaigns, outshine competitors, …
The 5 Best SEO Tools for Monitoring Your Site’s Performance
The world of search engine optimization (SEO) can be overwhelming for those who aren’t accustomed to it. The number of tools, strategies and changes by Google is virtually limitless. If you’re new to SEO, where do you start? Here are five SEO tools we think are among the best for …