Industrial manufacturing is typically a very B2B-oriented industry and you may be wondering what the rules and best methods are when it comes to SEO for manufacturers. After all, this channel has a majority stake in the success of digital marketing for manufacturers.
In this blog post, we will discuss how to generate leads by increasing traffic to your manufacturing website through SEO.
Why Is Industrial SEO Marketing Important?
The manufacturing and industrial markets are highly competitive – everyone’s fighting for big-ticket clients and sales. Since the monetary investment is usually very high, your potential clients will be doing lots of research on your business and products.
If you are not getting ahead of the curve and developing an SEO strategy for your website, you will fall behind in the race to reach potential customers!
How to Market a Manufacturing Company Using SEO
Compared to business-to-consumer companies, B2B companies have a much smaller market of potential clients and the person researching your business may not be the final decision-maker. Because of the small target audience and fierce competition, B2B marketing strategies take a lot of time and money to execute effectively.
Keeping this in mind, there are several strategies that will help your manufacturing company rank higher in search results. Here are some of the most common methods and best practices for B2B industrial SEO.
SEO Content for Manufacturers
Having high-quality content on your website will help you generate more backlinks and help improve your search ranking on Google. If you’d like to rank higher on a search results page, you need to build authority by demonstrating your expertise.
Since manufacturing companies tend to have industry-specific jargon and concepts, this is a good opportunity to focus on creating informational or educational content that provides value to readers. This can be in the form of blog posts, videos, infographics, white papers, case studies, payback analyses and more.
You can also prove your expertise by guest blogging on other websites and linking back to valuable resources on your own website in the process. The more quality content you publish, the more likely people will refer to you and your manufacturing website.
For expert help with content marketing in Houston and Austin, contact the MARION team today!
Optimize Titles, Headings, and Descriptions for Products and Services
A basic but often overlooked element is to properly include keywords in your titles, meta descriptions, and headings. Your manufacturing SEO strategy may be hindered if your website is bogged down with industry jargon and winded explanations.
Be sure to emphasize and summarize the most important keywords first in your titles and headings. This will help users (and Google) figure out what your page is about.
While meta descriptions may not directly affect your search ranking, customers will be searching for specific products and services. Make it easy for them to learn what you’re offering by summarizing the page succinctly. Writing copy that piques interest will greatly improve your click-through rate.
For more help with SEO in Austin, Houston, or DFW, contact the team at MARION today!
Local SEO for Manufacturing Companies in Houston
Your local SEO strategy will encompass many things. First, it’s imperative that you register and optimize your business profiles on Google My Business, Facebook, Yelp, Bing, etc. Filling out all the information (name, address, phone, hours, business description etc.) and selecting the right categories will help you rank higher and more accurately.
After you’ve created your pages, you can then start accumulating customer reviews to showcase your business’s experience and customer satisfaction. This will signal to Google and potential clients that your business is trustworthy and worth the investment.
If you operate locally, make sure you include your location(s) on your business pages and website so possible clients in your area or market can easily find you. If you’d like to go a step further, you could also create a few profiles on local business directories.
Use our guide to learn how to get Google reviews for your business today!
Web Design SEO for Industrial Manufacturers
Website design and SEO work together because Google values websites that offer a great experience for users. A website that is easy and pleasant to use will bring visitors back and improve your search ranking over time. SEO-friendly web design for industrial and manufacturing companies can be tricky if you have a lot of information, brochures, large images, and other materials.
It’s important to have clean, clear navigation or else your site could leave a bad impression on users (and therefore your company and brand). They’ll be less likely to come back to your website or recommend your business. If a competitor offers similar products or services at the same price point, they’d probably choose the company that has a more professional and appealing website.
You want your visitors to stay and browse your website, which won’t happen if it’s not convenient to use. One of the biggest factors is page load or page speed. 40% of visitors will leave your page if it takes more than three seconds to display. To avoid this pitfall, learn how to reduce website loading time for your site today.
This is especially important with mobile optimization – if your website is not designed to load quickly and properly on mobile, you’re missing out on a huge portion of Google search users. As early as 2016, almost 60% of searches were made from mobile devices, and that number is likely higher today. Optimizing your website for mobile searches is one of the most essential tasks for your website design.
For expert manufacturing website design, contact the seasoned design team at MARION!
What Does an SEO Agency For Manufacturing Do?
SEO agencies help you determine the best plan of action in order to improve your website’s search engine ranking and user search experience. An effective agency that can assist with SEO for industrial manufacturing ideally has experience with manufacturing companies, web design, as well as SEO.
Learn which questions to ask and how to choose an SEO agency that will set you up for success. An experienced agency will be able to pinpoint what your website needs and come up with a customized strategy to increase the number of visitors and leads.
For professional help from an Austin or Houston SEO company, contact MARION today!
Looking for a Manufacturing SEO Agency? Contact MARION Today!
MARION Integrated Marketing is one of the top SEO agencies for manufacturing companies in Houston, Austin, and DFW with years of experience. Our expert team of SEO and web design professionals will work with you to create a beautiful and efficient website for your industrial business or assist you with SEO maintenance.