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How to Integrate Awards Season into Your Marketing Efforts

How to Integrate Awards Season into Your Marketing Efforts

Get ready for the buzz as the 2024 awards season approaches! The internet is filled with anticipation as we unite to celebrate the upcoming nominees and winners in the entertainment industry. The Golden Globes will kick off awards season on January 7, honoring excellence in film and television. The Grammys …

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Are Long-Tail or Short-Tail Keywords Better for SEO?

Are Long-Tail or Short-Tail Keywords Better for SEO?

If you’re just learning about keywords and their role in SEO, you may be wondering which ones are better for optimizing your web presence. Let’s dive into the differences between short-tail vs. long-tail keywords. What are Short-Tail Keywords? Short tail keywords are concise, one or two-word phrases that cast a …

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How to Protect Your Website from Hackers in 2024

How to Protect Your Website from Hackers in 2024

Ever had your website hacked? Sometimes it’s obvious — you go to your website, and something other than your content appears, instantly jolting you into a state of dread and dismay. If you’ve not experienced a website defacement before, you may not know what to do about it, which makes …

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12 Days of Digital Marketing: Holiday Marketing Ideas for Brands

12 Days of Digital Marketing: Holiday Marketing Ideas for Brands

’Tis the season to be merry and strategic! In this holiday marketing guide, each day brings a new idea to elevate your brand’s presence during the most wonderful time of the year. 1. Update Your Website’s Landing Page with A Holiday Theme Give your website a festive makeover and update …

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Buc-ee’s Billboards & the Art of Roadside Marketing

Buc-ee’s Billboards & the Art of Roadside Marketing

In a world where ads change faster than you can say “billboard,” Buc-ee’s has it all figured out. They’ve made billboards not just a pit stop for information but a part of the adventure. And honestly, who wouldn’t want to pull over for a beaver promising the best restrooms and …

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How to Detect Fraudulent Facebook Messages

How to Detect Fraudulent Facebook Messages

Many business owners use social media platforms like Facebook to engage with their audience and gain brand exposure. But with any online endeavor, there are risks involved. Fake Facebook messages can pose a significant threat to your business’s reputation, finances, and customer trust. Learn how to detect and protect your …

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How Home Depot’s Marketing Wins Halloween Year After Year

How Home Depot’s Marketing Wins Halloween Year After Year

Each year, as Halloween approaches, Home Depot unveils its new line of seasonal decorations. At the center of this retail Halloween extravaganza is the legendary Skelly the Skeleton, an icon that has become synonymous with Home Depot’s Halloween marketing success. Meet Skelly, Home Depot’s Viral 12-foot Giant Skeleton A towering …

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What Marketing Lessons Can We Learn from the Cotton Bowl?

What Marketing Lessons Can We Learn from the Cotton Bowl?

The historic Cotton Bowl Stadium in Dallas, Texas holds a special place in college football lore. It has been the hallowed ground for the iconic Red River Rivalry since 1929. Texas Longhorns vs. Oklahoma Sooners The Red River Rivalry is an annual clash between the University of Texas Longhorns and …

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Marketers’ Newest Power Couple: Taylor Swift and Travis Kelce

Marketers’ Newest Power Couple: Taylor Swift and Travis Kelce

In a surprising twist of fate, music sensation Taylor Swift and NFL superstar Travis Kelce have sparked a romantic connection. But their new relationship isn’t just another love story; it’s a marketing powerhouse waiting to be harnessed. The Taylor Swift Effect The “Taylor Swift Effect” refers to the significant influence …

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