Category: Digital Marketing
Digital marketing covers a wide variety of areas, from social media and content to SEO and strategy. We cover all of these topics and more in our digital marketing archive. Stay tuned for the latest insights!
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Tips for Getting Started with Marketing Services in Houston
Read more >: Tips for Getting Started with Marketing Services in HoustonMarketing services in Houston are a great way to get your brand out there. These services can help you multiply your reach and generate more revenue for your business. How? There are a number of ways that Houston marketing services can help you with your business, from SEO to social …
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Why Outsourcing Is A Cost-Effective Way of Marketing Your Business
Read more >: Why Outsourcing Is A Cost-Effective Way of Marketing Your BusinessOutsourcing your marketing tasks can be a cost-effective way to market your business. Outsourcing has the potential to save you time, money, and resources when it comes to marketing. Oftentimes you will need outside help when it comes to marketing your business, but sometimes the best thing for you is …
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Why Your Business Needs A Lead Scoring Strategy
Read more >: Why Your Business Needs A Lead Scoring StrategyEvery business has leads. It doesn’t matter what type of industry you’re in, whether you sell online or at a physical location, or whether your sales cycle is four months or a year… you have potential customers out there. What you do with those leads is another story, however. You …
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Which Online Marketing Strategy Has the Biggest Impact on ROI?
Read more >: Which Online Marketing Strategy Has the Biggest Impact on ROI?Return on investment in digital marketing is an incredibly valuable business metric that should not be ignored. Several types of integrated marketing channels are available, from social media and email lists to paid ads and in-depth search engine optimization. In order to achieve consistent growth, companies must leverage these channels …
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How To Check the Number of Pages On a Website
Read more >: How To Check the Number of Pages On a WebsiteHave you ever wondered how many pages a website has? Whether it’s a competitor’s site or even your own, knowing how many pages a website has can be extremely beneficial. In this quick guide, we will share with you some helpful website page counter tips and resources. Keep reading to …
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Boost Conversions with Multivariate Testing for Digital Marketing
Read more >: Boost Conversions with Multivariate Testing for Digital MarketingMultivariate testing helps businesses to make the most of each and every one of their website’s visitors by improving conversion rates by testing different web elements. In this article, we break down how to use digital marketing testing techniques to boost conversions and improve your digital strategy. What Is Multivariate …
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Broad Match Modified (BMM) Keywords Are Being Merged with Phrase Match in Google Ads
Read more >: Broad Match Modified (BMM) Keywords Are Being Merged with Phrase Match in Google AdsGoogle Ads is making another change to the functionality of their keyword match types for Search ads. As of February 2021, phrase match keywords will absorb most behaviors of broad match modified (BMM) keywords for search campaigns. Google purports that this change is an effort to “make it easier to …
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How to Budget for Facebook Ads That Work
Read more >: How to Budget for Facebook Ads That WorkFacebook is the most popular social media platform in the world, with over 2.7 billion active users every day. When done the right way, advertising your local business on Facebook can quickly grow your audience and increase revenue. In this article, we’ll teach you how Facebook ads work and how …
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How to Advertise a Small Local Business
Read more >: How to Advertise a Small Local BusinessMany B2C and B2B marketing strategies are focused on the local community and facilitate meaningful business growth. Depending on the size of your town or city, this can lead to stiff competition. However, learning how to advertise a small business locally is something a resilient entrepreneur like yourself is fully …