August 21, 2023 | By: Marion Marketing

AI vs. Human Written Content: A Blogging Experiment

With advancements in technology, artificial intelligence (AI) has made significant strides, and its influence is felt across various industries, including content creation.

AI vs. Human Bloggers: Who Will Prevail?

In the world of blogging, AI-powered language models have emerged, capable of generating impressive articles on a wide range of topics. However, despite the convenience and efficiency offered by AI, there are compelling reasons why human bloggers continue to hold the edge.

Which one will be an invaluable asset to your content creation strategy? Below, we delve into the debate of AI vs. human-written blogs and explore the unique qualities of each.

Benefits of Human Bloggers

Human writers possess unique qualities that make them invaluable in the blogging realm.

The Essence of Authenticity

One of the key strengths of human-written blogs lies in the element of authenticity. Humans have emotions, experiences, and a unique voice that they bring to their writing. Readers can connect on a deeper level with the personal touch and genuine storytelling that only a human blogger can provide. AI-generated content may be coherent and informative, but it lacks the emotional depth and unique perspective human writers infuse into their work.

Creativity and Originality

Human bloggers are unparalleled in their ability to innovate, craft original ideas, and present fresh perspectives. While AI can mimic patterns from existing content, it lacks the creative flair to generate truly novel concepts. Human bloggers draw from their knowledge, imagination, and research, producing content that stands out in a sea of generic AI-generated articles.

Adaptability and Empathy

In a dynamic world where trends change rapidly, human bloggers excel at adapting their writing style to suit current events and shifting audience preferences. They can gauge reader reactions, respond to feedback, and empathize with their audience, making content more relatable and engaging.

human blogger

Context and Nuance

Human bloggers possess a nuanced understanding of language, culture, and context. They can incorporate humor, sarcasm, and colloquial expressions that AI models may misinterpret. Human bloggers can tailor content to specific audiences, ensuring relevance and resonance, while AI-generated content may come across as generic and formulaic.

Ethical Considerations

AI-generated content raises ethical concerns regarding plagiarism and copyright violations. Human bloggers adhere to ethical standards, ensuring proper attribution and citing sources when referencing external information. This transparency builds trust with readers and fosters a sense of credibility that AI cannot replicate.

Knowledge and Expertise

Human bloggers often write from a position of expertise, experience, or specialized knowledge. This authority makes their content credible, especially in niche industries or fields. AI lacks the comprehension and practical experience to provide the same level of in-depth analysis and expert insights. Moreover, human bloggers can adapt to changing trends, news, and cultural shifts more swiftly than AI.

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Benefits of AI Bloggers

On the other hand, AI-powered content generation also offers several advantages.

Increased Efficiency and Speed

AI-powered tools are designed to automate repetitive tasks and can generate content much faster than human writers. This enhanced speed allows businesses to produce a larger quantity of content in a shorter amount of time, which can be beneficial for content marketing strategies that require a high volume of consistent output. Additionally, AI writing tools can help boost productivity by automating certain activities, saving time and effort for content creators.

Consistent and Error-free Writing

In theory, AI-generated content is less likely to contain grammatical errors, spelling mistakes, or formatting inconsistencies that can occur with human writing. AI tools have been trained extensively to ensure accuracy and precision in their writing, resulting in consistently error-free content. This can be particularly useful for businesses that require a high level of quality control in their integrated marketing efforts.

Ability to Generate Large Volumes of Content

AI-powered tools are fast and efficient, making it easy to quickly produce a significant amount of content. AI can handle data analysis, idea generation, and drafting, freeing time for human writers to focus on infusing creativity, emotional depth, and unique perspectives into the blog content.

AI blogger

The Experiment: AI vs. Human Blog Writers

We decided to put these observations to the test, so we conducted a quick experiment. We gave an AI tool and a human writer the same prompt to see who could create the better content.

The Prompt: “Write an introduction paragraph for a blog about email marketing for small businesses.”

In today’s highly competitive digital landscape, email marketing has become an essential tool for businesses of all sizes to connect with their target audience and drive growth. In this blog, we will explore the benefits of email marketing, provide valuable tips and strategies, and highlight success stories from small businesses that have leveraged this powerful marketing channel. We will also walk you through the fundamentals of creating compelling email marketing campaigns, optimizing deliverability, and measuring success. If you’re a startup or an established small business owner, this blog is an excellent resource for mastering the art of email marketing and taking your business to new heights.
Hey there, savvy entrepreneurs and small business owners! Want to take your business to the next level? Look no further than the power of email marketing! In today’s digital age, connecting with your customers has never been easier; email campaigns offer an exciting and affordable way to engage, convert, and build lasting relationships with your audience. Whether you’re just starting or looking to revamp your marketing efforts — this is your go-to guide for mastering the art of email marketing for small businesses. Without further ado, let’s dive right in to discover the magic of crafting killer emails that’ll have your customers clicking and converting like never before!

The Differences

Step 1: Comparing SEO

  • The AI writer included the keyword “email marketing4 times — that’s overkill!
  • The human writer included the keyword twice, which is far more beneficial for SEO.

Step 2: Comparing Complexity

  • The AI writer uses unnecessarily complex language such as “highly competitive digital landscape” and “optimizing deliverability” — most people don’t talk like this. And they certainly aren’t going to be hooked enough to read the rest of your article if the beginning sounds boring and robotic.
  • On the other hand, the human writer uses more casual, interesting language such as “discover the magic,” “crafting killer emails,” and “go-to guide.”

Step 3: Comparing Readability

  • The AI writer’s Flesch readability ease score is 28.3, which is considered “very difficult to read.”
  • The human writer received a much higher score of 51.2.

What Does the Future Hold for AI and Human Blogging?

As technology continues to advance, the ideal scenario might be a collaboration between AI and human bloggers. AI can be used to assist with research, fact-checking, and initial content generation, providing a framework for human bloggers to build upon. This symbiotic relationship allows human bloggers to leverage the efficiency and speed of AI while infusing their creativity, personal touch, and unique perspectives into the content.

In conclusion, while AI has undoubtedly made impressive strides in content creation, human bloggers still possess an irreplaceable quality that enables them to connect with readers on a deeper level. It’s likely that a harmonious balance between AI and human bloggers will prevail, with AI supporting and enhancing the work of human bloggers rather than completely replacing them. The future of blogging lies in the collaboration and synergy between AI and human creativity, resulting in a richer and more engaging blogging landscape for both writers and readers.

Level Up Your Blog with MARION Content Marketing Services

Did you know that the experts at MARION can help you enhance your online presence and grow your business? With our expertise in content creation and marketing strategies, we can help you attract more visitors and potential customers. Our team of skilled writers will craft engaging and informative content that resonates with your target audience, driving more traffic to your website. Additionally, we will optimize your content for search engines, ensuring that your blog and website rank higher in search results.

Contact MARION today for a free consultation!

About Marion Marketing

MARION is a full-service marketing agency. We partner with customers to either supplement their existing marketing department or serve as their full outsourced marketing department. Our areas of expertise include branding and graphic design, online marketing and traditional marketing.

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