Category: Social Media Marketing

From timing, voice and tone to platform, graphics and more, there are a variety of social media techniques you can employ at your company. We can help spread your brand’s digital presence and represent yourself better online to improve your company reputation and help you engage with followers.

LinkedIn’s New Forecasted Results in Campaign Manager

Learn how this new tool is helping marketers build better campaigns. Last month, LinkedIn announced the release of new advertising tools designed to help marketers better target their paid campaigns. Among them is a feature that allows for much more robust audience forecasting. Read on to learn how LinkedIn has …
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5 Ways to Use Instagram Stories for Business Marketing (With Examples!)

What Are Instagram Stories? Instagram released the Stories feature in August of 2016, where users could upload multiple photos and videos to their personal “story” separate from their feed that would disappear after 24 hours. Fortunately, this Facebook-owned tool offers BIG opportunities for marketing with Instagram stories for business. Instead …
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Why B2B Businesses Should Be on LinkedIn

In today’s day and age, social media plays a major role in a business’s marketing strategy. For B2B companies, LinkedIn is woven into the fabric of the modern social media landscape — it’s the tool industry leaders turn to when they need to make meaningful business connections. Today, we’ll be …
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Free Social Media Tools for Small Businesses

If you’re a small business owner, you probably wear more hats than you can count. From balancing payroll to hiring employees to marketing, you do it all. One piece of marketing that your small business may use is social media. I’m a social media marketer, and I’m also the daughter …
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How to Master Facebook’s 20% Text Rule

September 2020 Editor’s Note: As of September 2020, Facebook started messaging advertisers the following in regards to their 20 percent text rule. “At Facebook, we are constantly improving and refining the best ways to improve the quality of ads on our platform. One of the ways is revisiting the effectiveness and …
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How to Build a LinkedIn Ads Audience

LinkedIn ads is the preferred method of advertising for many business to business companies. In fact, 59% of B2B marketers say LinkedIn generates leads for their business and 90% say they reduced cost per lead by using LinkedIn Advertising. LinkedIn has over 610 million members, including 180 million senior-level influencers, 63 …
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What is the Rule of 7 and How Can It Help Your Business?

Are you constantly looking for ways to improve your marketing in today’s digital-first world? Don’t limit yourself by only investigating the latest platforms and digital tools. Many of the best marketing principles were developed decades ago, and applying them to your current strategy and process can be a great way …
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4 Types of Digital Marketing Campaigns for B2B [with Examples!]

Now that the digital age is in full swing, traditional B2B marketing strategies and tactics are no longer the most viable choice for your brand. Constantly evolving technology requires an approach that’s more fluid in nature. If you’re not able to meet the expectations of your audience, your digital campaign …
Read more >: 4 Types of Digital Marketing Campaigns for B2B [with Examples!]
4 Top Marketing Mistakes & Errors You Can Stop Making Today!

By this point, we’ve all been relentlessly beaten over the head with marketing advice from thousands of digital marketing “gurus.” Frankly, everyone has a “magic bullet” that’ll make your marketing campaigns successful. And while there’s plenty of great advice out there, the best teacher is often failure. Fortunately, you don’t …
Read more >: 4 Top Marketing Mistakes & Errors You Can Stop Making Today!