Category: Digital Marketing

Digital marketing covers a wide variety of areas, from social media and content to SEO and strategy. We cover all of these topics and more in our digital marketing archive. Stay tuned for the latest insights!

Marketers’ Newest Power Couple: Taylor Swift and Travis Kelce

In a surprising twist of fate, music sensation Taylor Swift and NFL superstar Travis Kelce have sparked a romantic connection. But their new relationship isn’t just another love story; it’s a marketing powerhouse waiting to be harnessed. The Taylor Swift Effect The “Taylor Swift Effect” refers to the significant influence …
Read more >: Marketers’ Newest Power Couple: Taylor Swift and Travis Kelce
AI vs. Human Written Content: A Blogging Experiment

With advancements in technology, artificial intelligence (AI) has made significant strides, and its influence is felt across various industries, including content creation. AI vs. Human Bloggers: Who Will Prevail? In the world of blogging, AI-powered language models have emerged, capable of generating impressive articles on a wide range of topics. …
Read more >: AI vs. Human Written Content: A Blogging Experiment
Lifecycle Marketing: Building A Strategy That Really Works

Lifecycle marketing is an essential strategy for businesses looking to improve customer retention and drive revenue growth. By tailoring messages and offers to their audience based on their current stage in the buying journey, companies can better engage and convert potential customers. What is Lifecycle Marketing? Lifecycle marketing is a …
Read more >: Lifecycle Marketing: Building A Strategy That Really Works
How to Clear Browser Cache

Browsers store pages you visit in the browser cache and use it to redisplay them quickly. However, when changes are made to a website, the browser cache may prevent you from seeing the changes immediately. To ensure you see the most up-to-date page version, you must perform a hard refresh, …
Read more >: How to Clear Browser Cache
Understanding Marketing Goals and Objectives + Examples

When it comes to marketing, goals and objectives are terms that are often used interchangeably. However, understanding the difference between these two is essential for setting up effective marketing strategies and achieving success in any business endeavor. In a nutshell, goals tell you where you’re going instead of how you’ll …
Read more >: Understanding Marketing Goals and Objectives + Examples
Growing Your Corporate Identity with Integrated Marketing

Corporate brand identity is a key factor in the success of any business. A well-developed corporate identity can help differentiate your business from competitors, create trust and loyalty among customers, and increase brand recognition. What Is Corporate Identity? At the root of your corporate identity is your logo, your symbol …
Read more >: Growing Your Corporate Identity with Integrated Marketing
Advertising on Google vs. Facebook: What to Expect from Each Platform

The Google Ads vs. Facebook Ads debate has been raging since both titans began offering the option to advertise on their platforms. The common belief has long been that brands must choose one over the other when plotting out their marketing goals. But the reality is that both platforms offer …
Read more >: Advertising on Google vs. Facebook: What to Expect from Each Platform
Creating a Social Media Marketing Funnel that Converts

Within the past decade, social media has become the go-to place for people to socialize, find local entertainment, and discover new products to buy. Consider that the average user now spends nearly two and a half hours on various social media sites every day, and a lot of that time …
Read more >: Creating a Social Media Marketing Funnel that Converts
How to Build a Successful Word-of-Mouth Marketing Strategy

As a business owner, you know how critical it is to have an effective marketing strategy. Marketing can make or break your organization. It can soar your company to faster growth than your competitors and help you stand out in your industry. While some businesses turn to digital and traditional …
Read more >: How to Build a Successful Word-of-Mouth Marketing Strategy