Category: Digital Marketing

Digital marketing covers a wide variety of areas, from social media and content to SEO and strategy. We cover all of these topics and more in our digital marketing archive. Stay tuned for the latest insights!

Outsourcing SEO vs. Doing It In-House

It’s no secret that organic traffic to your website is important, but attracting your target audience comes at a cost. As a small business owner or marketing manager, if you’re not willing or able to invest your time and effort into search engine optimization, you won’t be found by potential …
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What an SSL Is, What It’s Not, & Types of SSL

What makes a good business website? One of the main components of a great business website is the safety and security of visitors on your site. SSL, or Secure Socket Layer, enables the website you’re interacting with to exchange encrypted data with the computer or device you’re using. Without encryption, …
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How to Get Google Reviews for Your Business

“Without a certain amount of Trust between parties, a transaction will not take place. No matter what promises are made or how good the deal sounds, no customer is going to be willing to part with their hard-earned money unless they believe you’re capable of delivering what you promise.” As …
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How to Master Facebook’s 20% Text Rule

September 2020 Editor’s Note: As of September 2020, Facebook started messaging advertisers the following in regards to their 20 percent text rule. “At Facebook, we are constantly improving and refining the best ways to improve the quality of ads on our platform. One of the ways is revisiting the effectiveness and …
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How NOT to Lose Your Domain

Having the most advanced website anywhere, hosted on the fastest server on earth, amounts to nothing if you suddenly lose your domain. Without your domain, you can’t even post your phone number — at least not where someone will immediately find it. Over time, a business will become more and …
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How to Analyze SEO for Your Website [with a Free Website SEO Analysis!]

Did you know that approximately 51% of traffic to all websites is from organic search? Further, more than 40% of business revenue is generated by organic search traffic to B2B websites. This data from BrightEdge highlights exactly why organic search is critical to the success of your business. So how …
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7 Tips on How to Give Helpful Graphic Design Feedback to Your Agency

For the best results, a graphic design firm should not be at the mercy of their client when it comes to properly performing their jobs. Professional agencies that offer graphic design services tend to work best when there is respectful and clear communication between themselves and their customers. As the …
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3 Proven Marketing Strategies to Increase Sales

There are ways to improve sales strategies and marketing tactics without being pushy, but you definitely can’t sit back and expect customers to arrive at your doorstep. Even the most basic marketing plan to increase sales must be clearly defined for you to reach and connect with as many target …
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How to Build a LinkedIn Ads Audience

LinkedIn ads is the preferred method of advertising for many business to business companies. In fact, 59% of B2B marketers say LinkedIn generates leads for their business and 90% say they reduced cost per lead by using LinkedIn Advertising. LinkedIn has over 610 million members, including 180 million senior-level influencers, 63 …
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