Category: Digital Marketing
Digital marketing covers a wide variety of areas, from social media and content to SEO and strategy. We cover all of these topics and more in our digital marketing archive. Stay tuned for the latest insights!
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Website Homepage Content Ideas – What to Write
Read more >: Website Homepage Content Ideas – What to WriteWhen creating an effective business website, one of the most important elements to think about is the first thing your potential clients will see – the homepage! Your website’s homepage is often the first thing your potential customers will see. 4 Questions Your Website Homepage Needs to Address In his …
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LinkedIn’s New Forecasted Results in Campaign Manager
Read more >: LinkedIn’s New Forecasted Results in Campaign ManagerLearn how this new tool is helping marketers build better campaigns. Last month, LinkedIn announced the release of new advertising tools designed to help marketers better target their paid campaigns. Among them is a feature that allows for much more robust audience forecasting. Read on to learn how LinkedIn has …
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5 Ways to Use Instagram Stories for Business Marketing (With Examples!)
Read more >: 5 Ways to Use Instagram Stories for Business Marketing (With Examples!)What Are Instagram Stories? Instagram released the Stories feature in August of 2016, where users could upload multiple photos and videos to their personal “story” separate from their feed that would disappear after 24 hours. Fortunately, this Facebook-owned tool offers BIG opportunities for marketing with Instagram stories for business. Instead …
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The Gutenberg Block Editor Revisited
Read more >: The Gutenberg Block Editor RevisitedSoon, I wonder, will web design companies and developers be going from mockup to live page without coding a custom template for every layout variation on a website? Will expensive and slow page building plugins be a thing of the past? In this article we will look at some features …
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Why B2B Businesses Should Be on LinkedIn
Read more >: Why B2B Businesses Should Be on LinkedInIn today’s day and age, social media plays a major role in a business’s marketing strategy. For B2B companies, LinkedIn is woven into the fabric of the modern social media landscape — it’s the tool industry leaders turn to when they need to make meaningful business connections. Today, we’ll be …
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How I Built a Custom Email in a FREE MailChimp Account
Read more >: How I Built a Custom Email in a FREE MailChimp AccountMany of our customers use MailChimp for their marketing email campaigns. MailChimp is a terrific product with excellent deliverability and a plethora of useful features, including pre-designed layouts and fully developed, colorful themes. You can create an effective email campaign without knowing a line of code — just drag and …
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Marketing Lessons the Pumpkin Spice Latte Taught Us
Read more >: Marketing Lessons the Pumpkin Spice Latte Taught UsWhat marketers can learn from the drink’s massive success It’s that time of year again — soon, there will be a fresh crisp in the air and the leaves will begin to turn bright orange. It’s time to pull out your sweaters and scarves and RUN to your nearest Starbucks. The Pumpkin Spice …
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Outsourcing SEO vs. Doing It In-House
Read more >: Outsourcing SEO vs. Doing It In-HouseIt’s no secret that organic traffic to your website is important, but attracting your target audience comes at a cost. As a small business owner or marketing manager, if you’re not willing or able to invest your time and effort into search engine optimization, you won’t be found by potential …
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What an SSL Is, What It’s Not, & Types of SSL
Read more >: What an SSL Is, What It’s Not, & Types of SSLWhat makes a good business website? One of the main components of a great business website is the safety and security of visitors on your site. SSL, or Secure Socket Layer, enables the website you’re interacting with to exchange encrypted data with the computer or device you’re using. Without encryption, …
