Category: Content Marketing
From writing tips to SEO advice, our content marketing archives are home to a variety of helpful articles. Whether you’re looking to improve lead generation, site ranking or create more compelling copy, you’ll find insights and smart advice here.
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Why Your Business Needs A Lead Scoring Strategy
Read more >: Why Your Business Needs A Lead Scoring StrategyEvery business has leads. It doesn’t matter what type of industry you’re in, whether you sell online or at a physical location, or whether your sales cycle is four months or a year… you have potential customers out there. What you do with those leads is another story, however. You …
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Which Online Marketing Strategy Has the Biggest Impact on ROI?
Read more >: Which Online Marketing Strategy Has the Biggest Impact on ROI?Return on investment in digital marketing is an incredibly valuable business metric that should not be ignored. Several types of integrated marketing channels are available, from social media and email lists to paid ads and in-depth search engine optimization. In order to achieve consistent growth, companies must leverage these channels …
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Demand Generation vs. Lead Generation in Marketing – How Are They Different?
Read more >: Demand Generation vs. Lead Generation in Marketing – How Are They Different?Honing your product or service is a key element of running a successful business. However, contrary to Emerson’s adage, simply building a better mousetrap will not cause the world to beat a path to your door. Today’s world is filled with marketing noise and competition. If you have a service …
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How to Make a High-Converting Landing Page [With 3 Examples!]
Read more >: How to Make a High-Converting Landing Page [With 3 Examples!]As a small business owner or marketing manager, having to balance operations, marketing and sales, and customer service leaves you with a packed schedule. Establishing a marketing budget for your small business is one thing, but being responsible for potentially thousands of advertising dollars can be a lofty task. You …
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Why Is My Website Not Showing Up on Google? – How to Get on Google
Read more >: Why Is My Website Not Showing Up on Google? – How to Get on GoogleA website not showing up in Google can be a MAJOR problem. However, MARION offers SEO services, so taking our word for it would be like asking a barber if you need a haircut. Instead, consider the following stats. B2B researchers conduct an average of 12 online searches before engaging …
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How Much Should I Spend on Marketing? – Creating a Marketing Budget
Read more >: How Much Should I Spend on Marketing? – Creating a Marketing BudgetNot having the appropriate marketing budget can do significant damage to your company’s potential. Like Henry Ford said, “The man who stops advertising to save money, is like the man who stops a clock to save time.” Cutting back your marketing and advertising costs is not the path to a …
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How to Choose a Good Web Design Company – 4 Questions to Ask
Read more >: How to Choose a Good Web Design Company – 4 Questions to AskAn effective business website is critical for a positive first impression – make sure it’s well-designed and functional. Not only should it be attractive, but it should also be easy for people to find out more information about your business. Learning how to choose a web design company that builds …
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How to Increase Facebook Followers for Business Pages
Read more >: How to Increase Facebook Followers for Business PagesIn the first quarter of 2020, Facebook reported over 1.73 billion daily active users. Whether you’re employing B2C or B2B marketing strategies, Facebook can be an effective way to connect with your customers and target new audiences. Not having a Facebook Page for this community could cost you potential sales …
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How to Build a Digital Content Strategy That Dominates Your Industry
Read more >: How to Build a Digital Content Strategy That Dominates Your IndustryNow more than ever, the success of your business depends on your ability to reach potential customers through digital platforms. The Coronavirus pandemic showed the world that traditional, face-to-face marketing is not always possible. Meanwhile, creating an effective web presence for your business practically allows you to generate new business …
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