Web design is a process of designing and formatting websites and web pages. Web designers use a variety of tools to create the desired look, feel and usability of the site. From a digital marketer’s perspective, solid web design can effectively benefit SEO, boost conversions, strengthen PPC campaigns, outshine competitors, …
Content Marketing Articles
The 5 Best SEO Tools for Monitoring Your Site’s Performance
The world of search engine optimization (SEO) can be overwhelming for those who aren’t accustomed to it. The number of tools, strategies and changes by Google is virtually limitless. If you’re new to SEO, where do you start? Here are five SEO tools we think are among the best for …
Tips for Getting Started with Marketing Services in Houston
Marketing services in Houston are a great way to get your brand out there. These services can help you multiply your reach and generate more revenue for your business. How? There are a number of ways that Houston marketing services can help you with your business, from SEO to social …
Why Outsourcing Is A Cost-Effective Way of Marketing Your Business
Outsourcing your marketing tasks can be a cost-effective way to market your business. Outsourcing has the potential to save you time, money, and resources when it comes to marketing. Oftentimes you will need outside help when it comes to marketing your business, but sometimes the best thing for you is …
Why Your Business Needs A Lead Scoring Strategy
Every business has leads. It doesn’t matter what type of industry you’re in, whether you sell online or at a physical location, or whether your sales cycle is four months or a year… you have potential customers out there. What you do with those leads is another story, however. You …
Which Online Marketing Strategy Has the Biggest Impact on ROI?
Return on investment in digital marketing is an incredibly valuable business metric that should not be ignored. Several types of integrated marketing channels are available, from social media and email lists to paid ads and in-depth search engine optimization. In order to achieve consistent growth, companies must leverage these channels …
How To Check the Number of Pages On a Website
Have you ever wondered how many pages a website has? Whether it’s a competitor’s site or even your own, knowing how many pages a website has can be extremely beneficial. In this quick guide, we will share with you some helpful website page counter tips and resources. Keep reading to …
Demand Generation vs. Lead Generation in Marketing – How Are They Different?
Honing your product or service is a key element of running a successful business. However, contrary to Emerson’s adage, simply building a better mousetrap will not cause the world to beat a path to your door. Today’s world is filled with marketing noise and competition. If you have a service …
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How to Make a High-Converting Landing Page [With 3 Examples!]
As a small business owner or marketing manager, having to balance operations, marketing and sales, and customer service leaves you with a packed schedule. Establishing a marketing budget for your small business is one thing, but being responsible for potentially thousands of advertising dollars can be a lofty task. You …