Having a great website is imperative to your success — both in terms of design and functionality.
Unfortunately, the reality is that many modern business owners do not have enough time to run their company while developing and managing their website. Owners often lack the knowledge and expertise to fully optimize their site, both in terms of traffic and conversions.
That is where a professional website designer comes into play, helping businesses boost productivity and long-term success.
Why Do You Need a Website Designer?
They say you only have one chance to make a first impression, and when it comes to your website, a well-designed site says it all. After all, approximately 38 percent of people will stop engaging with a website if they find the layout is unattractive.
In addition, nearly 50 percent of people said that a website’s design was the number one deciding factor in regard to business credibility.
If you currently operate a business, you know that time is your greatest resource. You don’t have time to become a self-taught website designer, and even if you did, would that really be the most productive approach?
If you have to outsource your website design, ask yourself the following:
- What exactly do I want to have done?
- How much will the web design process cost?
- How will I know if the website is well-designed?
These considerations are critical when aiming to find a good web designer.
Be Prepared When You Seek the Assistance of a Website Designer
A small local business will have different requirements compared to a large corporation. In some cases, a business may already have a website, but it is lacking visual appeal or functionality in terms of being mobile-friendly. Write down what you think your new or existing site will need, then ask for further suggestions based on your core objectives.
If you’re stumped, start browsing the internet for similar concepts. Make notes about what is it you like — both in terms of the layout and overall design. Along with your notes, take screenshots. This will help you develop a clearer vision in terms of your “ideal” website.
While planning your budget, it is important to know how much this investment will cost you. Once again, this will vary. On average, a web design-build will cost between $5,000 and $15,000. This is often the best approach when in need of a professionally designed site that will represent your business for years to come. When it comes to website design and development, you get what you pay for.
In contrast, you may prefer to hire a website design employee to meet your ongoing needs. On average, a web designer in the United States makes around $56,100 per year. In Houston, that number dips to around $53,600 and in Austin, it climbs to approximately $57,300 per year.
How to Find a Website Designer
Okay, so you’ve decided to outsource your website to a professional — how do you make sure you get your money’s worth? To learn how to find a web designer, use the following methods.
Find Website Designers by Asking for Referrals
To find a designer, reach out to other businesses with attractive websites, including those you initially took inspiration from. Although this is one option, you can also seek assistance from a credible agency. Learn how to find a good web design company before making your selection.
Find Web Designers Online
Of course, you will find web designers online, so start by conducting a search. You can do a Google search, or even go to freelancing platforms like UpWork or Elance. You can look for designers across the nation or keep your search more localized to support designers or agencies in your local community.
Freelance marketplaces are helpful, but you may want to avoid them if you’re interested in hiring someone that can help you long-term, or with several areas of your website and marketing plan. As you build a relationship with your designer or agency, you can then reach out when you need additional support. Additional services frequently include marketing support like logo design, print design, search engine optimization, PPC and so much more.
How to Choose a Web Designer Once You’ve Identified Multiple Options
Once you find a few of designers you like, you can ask to see their web design portfolio. You can also look at any provided samples or marketing brochures to better understand what is being offered, and if a particular web designer can help you create a brand name. You can find some of the key business growth services on marketing agency websites.
Ready to take your website to the next level to push your business to new heights? At MARION, we have decades of experience in web design and offer our clients award-winning designers and marketers. We can assist you in reaching your current needs and future goals.
Please contact us today to discuss your specific needs, we’d love to help!