MARION Integrated Marketing was awarded a 2013 Graphics Excellence Award by Printing Industries of the Gulf Coast. The award was presented at SWP’s 2013 Crawfish Boil, where we ate mudbugs and had a great time. This annual event was held at the SWP facility in West Houston, and MARION is grateful to receive this honor.
These days, it’s not just executives that are checking their email every few minutes. Everyone with an iPhone or Android device is doing the same. It seems as though people spend more time using their mobile devices for everything but talking on the phone. As smartphones become more common, it is hard to imagine not having your email with you wherever you go. Mobile email marketing is a great approach companies can take to engage new customers.
The email intelligence company, Return Path, reports that 18% of emails that hit people’s inboxes come from marketers. About 35% of email is opened on mobile devices, and is expected to rise to 50% in as little as 12 months. With statistics like that it is a no brainer to think the time is right to take advantage of mobile email marketing. Companies now have the capability to reach out to a potential customer right on their smartphone.
In order to maximize the customer conversion potential, companies need to think about the total mobile experience when designing a mobile email marketing campaign. Any links out from an email to a company Web site need to point to a mobile version of the page. The customer cannot be taken out of the mobile world.
Most smartphones will automatically dial a number from an email if a user presses and holds the number. A small detail like making sure that number is in plain text, rather than an image, is easily overlooked.
The same goes for a physical address. Most smartphones will open the address in a map when pressed. Making sure the address appears near the top of the email, and then again at the bottom is very important.
So how would a company know when the time is right to think about something like mobile email marketing? Typically, if 10% of traffic to a B2B site is received through the mobile version of the page, they are a natural fit for mobile marketing.
Source : Direct Marketing News
The latest data reports that consumers spend more time on mobile devices than any other medium, surpassing TV, web, and radio. Furthermore, the average consumer actively uses 6.5 apps throughout a 30-day period. So which apps are worth your time? We’ve put together a list of our five favorite free mobile apps that you should seriously consider trying out.
Dropbox offers cloud-based storage that allows you to access your files from all your computers, iPhone, iPad, Android device, and even the Dropbox website. (We also use it as an ad hoc music service, streaming our audio files right from the app). Available for Apple and Android.
Evernote. A fantastic write it now, save it later, and overall remember everything app. Use it to take notes, capture photos, create to-do lists and record voice reminders. Available for Apple and Android.
Robin. A personal assistant app and challenger to Apple’s Siri. Designed to be used hands-free, you can ask Robin for GPS directions, local places, real-time parking, traffic info, gas prices, weather, your Twitter news, and much more. Available for Android only.
Spotify is a streaming music service featuring millions of songs from all the major studios. It charges users $9.99 per month to have access to its premium service on mobile devices (the web-based service is free), but mobile users can stream free personalized internet radio stations based on their preferences. Available for Apple and Android.
YouTube, the world’s largest online video-sharing platform, recently announced that it now has more than a billion unique users every single month. That translates to nearly 15% of all the people on the planet, and an astonishing 50% of internet users worldwide!
For a bit of perspective, PSY (the South Korean rapper) and Madonna would have to repeat their Madison Square Garden performance in front of a packed house 200,000 times in order to reach the same number of people that YouTube reaches in a single month. That’s a lot of Gagnam Style!
Bruce joins MARION Integrated Marketing with over 15 years of business development, client relations and account management experience within both corporate marketing and creative agency settings including IBM, Keller Williams, CR Bard and NYNEX.
Prior to joining MARION Integrated Marketing, Bruce worked as Business Development Director and Senior Strategist for MDS Advertising in Austin, TX. He is an innovative marketing expert and relationship builder skilled at conceiving and developing strategies that create unique brand and user experiences to differentiate client products and services, both B2C and B2B. Bruce has a proven track record as a take-charge leader whose project management talents guarantee on-time and on- or under-budget delivery. He has built a solid record of delivering winning solutions that achieve business goals and success in increasing sales and collaborating effectively with top business decision makers.
We are excited to have Bruce as a new member of our team, and will be getting him “out and about” to get acquainted with all of you. In the meantime, please feel free to connect with him on Twitter, Facebook, and LinkedIn.