Austin PPC Agency for B2B Businesses - MARION Marketing Services

Q: How often will I get reports?

Most of MARION ’s clients receive quarterly reports, but reporting cadence is flexible. Monthly or weekly performance reviews can be delivered for higher-volume or competitive accounts. Reports cover KPIs like CTR, CPC, conversion rate, and ROAS, broken down by audience, device, and location. Many search engine marketing campaigns also include real-time dashboards, so spend and performance data are always accessible.

What > Digital Marketing >

PPC ads that get you seen

We help small and mid-sized businesses in Austin, Texas run PPC campaigns that connect with the folks already searching for what you offer.

Our job is to make sure your products and services show up in front of decision-makers when they’re ready to buy. We handle everything from Google Ads to social media marketing ads, display campaigns, and retargeting…using data-backed targeting to put your message in the right place, at the right time.

Our Austin PPC Advertising Services

Getting clicks is easy. Getting clicks that turn into leads? That’s where we focus. We manage paid advertising campaigns that drive action from the people who matter to your business.

Google Ads Management

We build and manage Google Ads campaigns (from search to display) that show up when your audience is searching, scrolling, or shopping.

Social Media Marketing Ads

We create paid ads that grab attention on platforms like Facebook, Instagram, LinkedIn, and more. Wherever your audience spends their time, we make sure your business gets noticed.

Display & Retargeting Ads

Keep your brand in sight even after visitors leave your site. Our graphic designers and internet marketing strategists work to develop engaging display ads that align with your brand identity.

Local PPC Campaigns

Looking to stand out in Austin TX, your neighborhood, or across Central Texas? We set up local PPC campaigns that help you show up where your customers live and work.

PPC Audits & Cleanup

Already running ads but not sure they’re doing the job? We dig into your campaigns, clean up what’s not working, and help you get back on track.

Landing Page & Conversion Optimization

Clicks only count if they turn into customers. We help tighten up your landing pages and calls to action so your ads drive real results.

See How Our PPC Management Boosted Traffic by 368%

We don’t expect you to take our word for it. Check out this PPC Case Study that demonstrates how we helped grow this Texas company’s paid search traffic by 368%, which helped increase their paid goal completions by 1,033%!

Check out more case studies here →

SEO vs. PPC: Which Works Best in Austin?

SEO builds long-term visibility. PPC brings in fast traffic. The best results? Using both together. Our Austin PPC agency runs paid and organic campaigns side by side, so you show up now and keep building for later.

→ PPC: Gets your business seen fast with targeted, paid campaigns.

→ SEO: Builds trust and drives steady organic traffic over time.

How We Approach PPC

As one of the top digital marketing agencies in Texas, we made our PPC services as easy to follow as possible. Here’s how we do it:

We start by learning your goals and identifying the outcomes that matter most to your business. Our team reviews your competitors, evaluates existing campaigns if you have them, and digs into historical data. This phase also includes keyword research, audience segmentation, and aligning campaign objectives with your broader marketing strategy.

Once the research is complete, we set up your campaigns with targeting parameters that fit your market. This includes choosing the right ad formats, refining keyword lists, writing ad copy, and setting up extensions such as callouts or sitelinks.

We also configure conversion tracking and integrate with analytics tools to make sure every click can be measured against business goals.

After launch, we manage your campaigns daily. This involves monitoring performance metrics, adjusting bids to stay competitive, adding negative keywords to prevent wasted spend, and refreshing ad copy to avoid fatigue.

We also test different ad variations through A/B testing and review landing page performance to keep conversion rates strong.

Each quarter, we deliver reports that go beyond surface numbers. You’ll see performance against KPIs like click-through rate, conversion rate, cost per acquisition, and return on ad spend.

We use these insights to refine targeting, shift budget allocation between channels, and recommend adjustments to the broader campaign strategy so results improve over time.

PPC + Other Digital Marketing Services

PPC doesn’t live in a vacuum. To make the most of your marketing efforts, we pair paid campaigns with:

Social Media = Keeping your message consistent across platforms.
SEO Services = Building long-term organic visibility alongside PPC.
Web Design = Creating websites that turn paid clicks into real customers.
Content Marketing = Supporting ads with engaging, helpful content.

We pull from our experience as a digital marketing agency and internet marketing agency to build PPC campaigns that fit into a larger digital marketing strategy.

Common PPC Mistakes We Fix

Many businesses come to us frustrated by PPC that hasn’t worked. Here’s what our marketing agency has learned over the years:

Wasted Ad Spend? Broad targeting or poor keyword choices can drain your budget quickly. We fix this by tightening targeting, applying negative keywords, and adjusting bids so your money goes toward clicks that actually drive business.

Weak Ad Copy? Generic messaging won’t grab attention. We rewrite ad headlines and descriptions with stronger calls-to-action and brand-specific language that connects with your target audience.

Poor Landing Pages? If clicks don’t convert, the landing page may be the issue. We redesign or adjust landing pages so they align with the ad message and give visitors a clear path to take action.

Lack of Tracking? Without performance tracking, it’s impossible to know what’s working. We set up Google Analytics, conversion tracking, and call tracking so you have full visibility into results.

Working with MARION means you won’t be left wondering where your money went. You’ll know exactly how your ads are performing, what we’re tweaking behind the scenes, and how those clicks are helping you move toward your business goals. We like to keep things clear, collaborative, and focused on growth.

Markets We Serve in Austin

Our digital marketing firm works across industries that drive Austin’s growth:

Let’s get started today by aligning PPC with your digital marketing efforts! You’ll improve search visibility on search engines, strengthen digital advertising, and keep your marketing goals on track.

FAQs About Austin PPC Agencies

We get these PPC questions a lot. Here’s what you should know before you hand your ad budget to someone else.

What is pay-per-click marketing?

It’s simple. You pay when someone clicks on your ad. PPC lets you skip the wait that comes with SEO (search engine optimization) and show up at the top when folks are searching for products or services like yours.

How can PPC management services help my business?

PPC management delivers immediate traffic and granular control over audience targeting. You only pay per click, which ties spend directly to engagement. Campaign managers optimize bids, keywords, ad copy, and landing pages to maximize CTR, conversions, and ROAS. Continuous performance monitoring and A/B testing ensure budget efficiency and fast adjustments to market conditions.

What platforms do you use for PPC?

We usually start with Google Ads, but also manage campaigns on Facebook, Instagram, LinkedIn, and more. It all depends on where your audience is spending time. Our digital marketing agency will help you figure that out.

How do you figure out the right PPC budget?

Our digital marketing specialists will look at your goals, your competitors, and how much ground you want to cover. Then we build a budget that gets your ads in front of the people most likely to buy, without blowing your budget on wasted clicks.

How do you measure if a campaign is working?

Clicks are baseline metrics. Performance is judged by conversions: sales, form fills, calls, or offline visits tracked through Google Analytics, Tag Manager, or CRM integrations. For e-commerce, ROAS and CLV are key; for lead-gen, CPL is. Data is segmented by device, keyword, time, and audience for deeper attribution. Underperforming components trigger rapid optimizations in bids, keywords, creative, or landing pages.
Feel free to ask our PPC specialists questions about your campaign anytime!

Can you target local customers with PPC?

Yes. We can target customers across Austin or narrow in on a specific neighborhood, zip code, or even a mile radius around your business. Geo-targeting allows us to run ads that only show when people in your service area search for your products or services.

For B2B clients, we can also overlay demographic filters such as company size or industry along with geography. For retail and consumer-facing businesses, we can create localized ad copy that mentions landmarks or Austin-specific references, so your ads feel more relevant. This way, your ad spend stays focused on the audience most likely to convert, instead of reaching users outside your reach.

How often will I get reports?

Most of MARION’s clients receive quarterly reports, but reporting cadence is flexible. Monthly or weekly performance reviews can be delivered for higher-volume or competitive accounts. Reports cover KPIs like CTR, CPC, conversion rate, and ROAS, broken down by audience, device, and location. Many search engine marketing campaigns also include real-time dashboards, so spend and performance data are always accessible.

Get Started with Digital Marketing for Austin Businesses

Want ads that do more than rack up clicks? Let MARION’s Austin PPC experts build a paid media campaign that drives traffic, leads, and sales. From paid search to social media ads, we help Austin businesses make the most of every ad dollar.

If you’re ready to see what well-run PPC can do for your Austin business, let’s talk. We’ll handle the campaign management so you can focus on running your company with confidence.

Ready to get in touch with our Austin PPC team?

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Austin PPC Agency