The Blog

Boost Your Organic Social Media Marketing with These 12 KPIs

There are nearly five billion social media users worldwide. Business owners are keenly aware of this, as social media has overtaken paid search as an advertising channel by $2 billion. More of this generation anticipates spending their money on products found via social media platforms. While social media marketing is …
Read more >: Boost Your Organic Social Media Marketing with These 12 KPIs
Understanding Marketing Goals and Objectives + Examples

When it comes to marketing, goals and objectives are terms that are often used interchangeably. However, understanding the difference between these two is essential for setting up effective marketing strategies and achieving success in any business endeavor. In a nutshell, goals tell you where you’re going instead of how you’ll …
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How to Create a Content Calendar + Free Template for Blogs & Social Media

In the words of billionaire tech mogul Bill Gates, “Content is king.” On the internet, knowing you need to produce content to build your brand is one thing, but finding and implementing a successful content strategy takes deliberate effort. A content planning calendar (also known as an editorial calendar) will …
Read more >: How to Create a Content Calendar + Free Template for Blogs & Social Media
How to Stay Ahead of Google Algorithm Updates

This past March, Google rolled out another core algorithm update, which has had the SEO community buzzing about how it will impact website rankings. While the full effects of this update have likely not been observed, it is important to understand that measures can be taken to minimize the impact …
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Growing Your Corporate Identity with Integrated Marketing

Corporate brand identity is a key factor in the success of any business. A well-developed corporate identity can help differentiate your business from competitors, create trust and loyalty among customers, and increase brand recognition. What Is Corporate Identity? At the root of your corporate identity is your logo, your symbol …
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MARION Announced as a 2023 Local Excellence Award Winner by UpCity

We are excited to announce that the MARION team has been recognized as one of the top B2B service providers of 2023 in Houston by UpCity! For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. Each year, UpCity …
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Advertising on Google vs. Facebook: What to Expect from Each Platform

The Google Ads vs. Facebook Ads debate has been raging since both titans began offering the option to advertise on their platforms. The common belief has long been that brands must choose one over the other when plotting out their marketing goals. But the reality is that both platforms offer …
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What Is Social Media Management? [The Digital Marketer’s Guide]

With 4.76 billion people on social media — or more than half the global population — leveraging the medium in your digital marketing strategy is one of the golden tickets to a successful business. When used well, social media can encourage brand awareness, increase customer engagement, foster consumer loyalty, enable …
Read more >: What Is Social Media Management? [The Digital Marketer’s Guide]
10 Common Mistakes to Avoid When Rebranding Your Business

Whether you’re interested in expanding your brand into the international sphere or revamping your image to stay in step with the times, rebranding your business can provide many benefits. From broadening your reach to remaining relevant to increasing your revenue — all are possible if you commit to a sound …
Read more >: 10 Common Mistakes to Avoid When Rebranding Your Business

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