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Marketing Retainer vs. Project – How Do Marketing Agency Fees Work?
Read more >: Marketing Retainer vs. Project – How Do Marketing Agency Fees Work?If you’re in the process of choosing a marketing agency, you will eventually need to enter into a marketing fee agreement. Marketing agency fees can follow several different formats, so make sure you know what to expect from the firm you’re considering. You can choose to pay either a monthly …
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A Guide to Developing a Brand Strategy with Examples [+ Free Template!]
Read more >: A Guide to Developing a Brand Strategy with Examples [+ Free Template!]What Is a Branding Strategy? Branding strategy (or brand development) is how you plan to build and define your business’s brand in a consistent manner. Your brand envelops more than just the visual aspects such as a logo, color palette, product, etc. It includes your reputation, how your clients feel …
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What Makes a Good Website? – Effective Business Website Design
Read more >: What Makes a Good Website? – Effective Business Website DesignYour website will most likely serve as your business’s first impression for potential customers. But, advice can range dramatically from one person to another about what makes a great website–one that engages and attracts buyers, and builds confidence in your brand. Before you can create a great website, it’s important …
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Say Cheese to Video Marketing
Read more >: Say Cheese to Video MarketingWhy Video Marketing Is the Future Video has become the white-hot marketing tool, having grown immensely in popularity the last few years. Video marketing provides a unique opportunity to reach consumers in extremely personal and effective ways, bringing them as close to real-life interactions with brands as possible. Research has …
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WordPress Editing Tips, Part 2: Images
Read more >: WordPress Editing Tips, Part 2: ImagesYou have a well-crafted article you’re eager to publish. But you know a beautiful picture (or diagram) will help get the attention your content deserves. So, how do you place your images into the article where you want them? WordPress gives you the ability to insert pictures into text, with …
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