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6 Marketing KPIs and Metrics Your Business Should Be Tracking
Read more >: 6 Marketing KPIs and Metrics Your Business Should Be TrackingTracking the effectiveness of your marketing is important, but many small and mid-sized businesses don’t know where to begin. Which marketing campaign effectiveness metrics are a true indicator of your marketing performance? To begin improving your business marketing, you need to identify and track the right marketing metrics and KPIs. …
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CMS vs. Website Builder
Read more >: CMS vs. Website BuilderIf you’re looking to create your own website, there are two routes you can take. The first option is to use what’s known as a Content Management System (CMS), such as WordPress or Drupal. The second option is to use a website builder, such as Squarespace or Wix. Though the two …
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Wix vs. WordPress – Which One Is Better For Your Small Business
Read more >: Wix vs. WordPress – Which One Is Better For Your Small BusinessIf you’ve got a small business and need a website, there are two top-notch website builders to go with: WordPress and Wix. Some experts strongly recommend WordPress because of its popularity and widespread use while others rally behind Wix due to its drag-and-drop functionality that reduces the barrier to entry. …
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WordPress Editing Tips! Part I
Read more >: WordPress Editing Tips! Part IFor the past several years MARION has built many custom-themed WordPress websites for our customers. WordPress began as a tool for blogging and quickly became extremely popular. Soon the ability to publish “pages” which exist independently outside of blog hierarchy was added, which made WordPress a full-fledged content management system, …
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How to use Social Media for Your Small Business
Read more >: How to use Social Media for Your Small BusinessRoughly 94% of small businesses use social media — and there’s a reason. When done correctly, social media can be one of the most engaging ways to reach customers. But if there’s one thing small business owners know, it’s that time is money. Your time is one of your most …
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Raster Vs. Vector – Some Clarity on Image Types
Read more >: Raster Vs. Vector – Some Clarity on Image TypesThere are so many different graphic file formats and image options available, you may be confused about what they are, how they work, and how they can be used efficiently to display images and graphics across different platforms. This article is a quick overview to help you understand which types …
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Automotive Digital Marketing That Brings In Buyers
Read more >: Automotive Digital Marketing That Brings In BuyersIs your company an automotive dealership that sells cars, trucks, vans and SUVs? Perhaps your dealership sells tractors, mowers and farm equipment. Even if you sell jet skis, 4 wheelers, ATVs and other off road vehicles, these automotive dealer marketing strategies can be used by your marketing staff to improve …
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How to Tell if a Website Is Secure – Why & How to Change HTTP to HTTPS
Read more >: How to Tell if a Website Is Secure – Why & How to Change HTTP to HTTPSIf you have a business website, you probably worry about security. This concern is especially likely if you collect sensitive information such as credit cards and social security numbers. In an age where hackers are constantly on the hunt for easy targets, website security should be one of your top …
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12 SEO Stats for 2020 & Why They Matter for Your Business
Read more >: 12 SEO Stats for 2020 & Why They Matter for Your BusinessWith so much competition out there, staying on top of SEO statistics for your business can mean the difference between being seen by your ideal customers or falling into search engine obscurity. Google claims to make an average of three updates per day. If you don’t keep up with search …
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