An effective industrial website needs to quickly convey what products and services the company provide without overwhelming the visitor. In today’s marketplace, you can’t slide by with a 90’s themed industrial website that isn’t mobile friendly. Your industrial website design needs to engage buyers, whether they’ve just discovered your company …
7 B2B Marketing Strategies for IT Companies
In today’s market, promoting services from one business to another has become a common practice. Trends give rise to new strategies which need to be employed to stay ahead of competitors and to draw in customers. Information technology companies face marketing challenges unique to their field, though an abundance of …
How to Choose a Branding Agency – 5 Top Questions to Ask Firms
No matter what your business brings to the table, if your brand positioning is weak or non-existent, then you’re just wasting your time. Distinguishing your brand from the competition calls for a level of strategy and finesse that you can only achieve with the right branding firm at your back. …
![Trendjacking: Taking Advantage of Trends on Social Media [with Examples!]](https://www.marion.com/wp-content/uploads/2019/04/what-is-trendjacking.jpg)
Trendjacking: Taking Advantage of Trends on Social Media [with Examples!]
Like the name implies, trendjacking is the act of a third party applying brand content to a trending topic. The trending topic can be anything – usually it’s a hashtag, event, meme, or new slang term. It can be difficult to decide the right moment to chime in on a …
How to Hire a Marketing Manager or Executive and What They Do
The emergence of smart technology has changed the world in dramatic fashion. It has crept into the way people live and exist and has significantly impacted the media landscape. These shifts have drastically changed the trade of a marketing manager, adding more to their plate. In turn, this makes the …
Going to Gutenberg
(Please visit this post as it was originally composed using the Gutenberg editor.) I just about lost it the first time I had to edit something with Gutenberg … because I’m busy and I have to get work done on time. Just like you. So, instead of using Gutenberg, I …
12 Bad Website Design Mistakes & How to Avoid Them Today!
It can’t be said enough – in 2019 and beyond your website can make or break your business. Many small business owners try to save money by designing their own websites, but even those with the best intentions are prone to make a few web design mistakes here and there. …
5 Ways to Improve Website Load Time & Boost Performance Today!
Everyone hates a website that loads slowly. Consumers today have grown accustomed to near-instant results and a smooth online experience. Even the slightest hiccup on your website can cause visitors to abandon your site. In today’s highly competitive market, having a fast website has become a requirement. Otherwise, your customers …
Sharing Google Access With Your Marketing Team
If you are a person, organization or business who engages in some form on online marketing, chances are highly likely you possess accounts with Google. Most digital marketing, whether it is search engine optimization or pay per click management, requires active use on Google. As a growing business, you’ll want …