Schools, just like small businesses, can truly benefit from effective and engaging online marketing. Similar to most small businesses, schools usually provide services in a certain locality. Schools deal with branding and promotion, as well as the need for continuous recruitment. While a business may need to advertise to consumers, …
Say Cheese to Video Marketing
Why Video Marketing Is the Future Video has become the white-hot marketing tool, having grown immensely in popularity the last few years. Video marketing provides a unique opportunity to reach consumers in extremely personal and effective ways, bringing them as close to real-life interactions with brands as possible. Research has …
5 Social Media Metrics Your Business Needs to Track
Social media is an excellent way to bring new leads to your business and build reputation. However, it can be tricky to see exactly how social media is helping your business. Take the confusion away by learning how to measure social media effectiveness with five essential social media marketing metrics. …
WordPress Editing Tips, Part 2: Images
You have a well-crafted article you’re eager to publish. But you know a beautiful picture (or diagram) will help get the attention your content deserves. So, how do you place your images into the article where you want them? WordPress gives you the ability to insert pictures into text, with …
An Introduction to Marketing on The Most Popular Social Media Platforms
Facebook Active Users: 2.27 billion active users (as of September 2018) Year Founded: 2004 Most Popular With: Everyone Facebook is the largest social media site in the world with a whopping 2 billion+ users. Most people are familiar with this platform but in case you aren’t, this platform allows …
How to Design Product Packaging – 5 Design Process Steps
What is packaging design, and how can it help your product? From the Snickers you buy at the grocery store to the school supplies you buy for your children, you’ll find every product has a unique packaging design. If you’re trying to create packaging for a new product, understand there’s …
Why Founders Being the Company Face Can Be Harmful
Most companies benefit when a strong and reliable face can represent their business. In most cases, this is a good thing. However, at other times the face of the company can come under scrutiny that negatively positions the organization in the eyes of the public. These issues can be amplified …
What is Content Curation for Business Social Media?
With the glut of competition out there doing everything they can to get as much engagement on their social media pages as possible, keeping your audience entranced with a never-ending flow of quality content has become a necessity. Coming up with original content on a regular basis isn’t an easy …
Conversion Rate Optimization: Get More Goal Completions
What is Conversion Rate Optimization? Conversion rate optimization (CRO) is the continuous effort to improve the website visitor experience in a way that the visitor converts to a lead and eventually a customer… my definition. Unbounce defines it as “the practice of continually improving your website or landing page’s capacity …