Category: Social Media Marketing

From timing, voice and tone to platform, graphics and more, there are a variety of social media techniques you can employ at your company. We can help spread your brand’s digital presence and represent yourself better online to improve your company reputation and help you engage with followers.

4 Key Metrics to Measure for Social Media Goals

Social media is one of the most powerful tools businesses have in reaching modern consumers. In fact, 69% of U.S. adults and 45% of the total world population use at least one social media platform. In the coming years, social media’s popularity will continue to grow with social media penetration …
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6 Essential Tips for Creating an Online Web Presence for Your Business

For new or established businesses, online marketing is a huge opportunity for brand and financial growth. Learning how to improve your online presence will take your business to new heights, but it can seem daunting without the right guidance. What Is an Online Presence? An online presence is the representation …
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Trendjacking: Taking Advantage of Trends on Social Media [with Examples!]

Like the name implies, trendjacking is the act of a third party applying brand content to a trending topic. The trending topic can be anything – usually it’s a hashtag, event, meme, or new slang term. It can be difficult to decide the right moment to chime in on a …
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16 Mobile Marketing Statistics to Help Improve Your Digital Marketing

If you’re not focusing on mobile website traffic, then you’re behind the times. 60% of consumers across the globe use their mobile devices as their primary source of internet access. Consumers today are savvier with mobile devices than ever before. It’s crucial that digital marketers and business owners alike adopt …
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10 Most Effective Social Media Campaigns of All Time

A successful social media campaign isn’t easily defined. Usually, high rates of engagement and “going viral” are good indications of an effective social media marketing campaign. However, the most memorable and award-winning social media campaigns are set apart because of their creativity and innovation. 10 Best Social Media Campaigns When …
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8 Easy Ways to Grow Your Company’s LinkedIn Page

If your business is mostly B2B, LinkedIn is a necessary tool to connect with industry peers and potential clients. Whether you’ve just created a new LinkedIn company page or you’re looking for ways to grow your follower count, here are some LinkedIn company page tips to get you started. 1. …
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School Marketing Ideas for Private & Charter Schools

Schools, just like small businesses, can truly benefit from effective and engaging online marketing. Similar to most small businesses, schools usually provide services in a certain locality. Schools deal with branding and promotion, as well as the need for continuous recruitment. While a business may need to advertise to consumers, …
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5 Social Media Metrics Your Business Needs to Track

Social media is an excellent way to bring new leads to your business and build reputation. However, it can be tricky to see exactly how social media is helping your business. Take the confusion away by learning how to measure social media effectiveness with five essential social media marketing metrics. …
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An Introduction to Marketing on The Most Popular Social Media Platforms

Facebook Active Users: 2.7 billion active users (as of October 2020) Year Founded: 2004 Most Popular With: Everyone Facebook is the largest social media site in the world with a whopping 2 billion+ users. Most people are familiar with this platform but in case you aren’t, this platform allows …
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