Category: Search Engine Marketing (SEO)

Speaking strictly from a marketing perspective, the COVID-19 pandemic has transformed the current marketing landscape. Original marketing plans are being thrown out the window and we are faced with yet another challenge: constructing completely new strategies in this previously uncharted territory. While you can still market yourself during this time, …

Industrial manufacturing is typically a very B2B-oriented industry and you may be wondering what the rules and best methods are when it comes to SEO for manufacturers. After all, this channel has a majority stake in the success of digital marketing for manufacturers. In this blog post, we will discuss …

On January 13th, 2020, Google SearchLiaison on Twitter broke the news that updated Google search engine page results (SERPs) would be rolling out. A similar SERP layout was rolled out on mobile devices in 2019, and is now standard across Google. The new Google results page (left) features URLs above …

On Monday, January 13th, 2020, Google rolled out their first Core Algorithm update of the year. According to the Google SearchLiaison Twitter account, this algorithm change has been named the January 2020 Core Update. Google Algorithm Updates Google releases several core algorithm updates each year, but they’ve only begun naming …

It’s no secret that organic traffic to your website is important, but attracting your target audience comes at a cost. As a small business owner or marketing manager, if you’re not willing or able to invest your time and effort into search engine optimization, you won’t be found by potential …

“Without a certain amount of Trust between parties, a transaction will not take place. No matter what promises are made or how good the deal sounds, no customer is going to be willing to part with their hard-earned money unless they believe you’re capable of delivering what you promise.” As …

Did you know that approximately 51% of traffic to all websites is from organic search? Further, more than 40% of business revenue is generated by organic search traffic to B2B websites. This data from BrightEdge highlights exactly why organic search is critical to the success of your business. So how …