Few things in marketing can drive straight to the bottom line of your business like a well-converting website. Your website could be the difference between a struggling startup and a thriving trend-leader. We frequently discuss the impact that your website can have on your business, but less frequently dive into …
Digital Marketing Articles
5 Ways You Should Be Using Video Marketing
Did you know, internet video traffic is expected to be over 80% of all consumer traffic in the next four years? The digital landscape has constantly been changing for the last ten years. If by now you haven’t heard all the rage about video content, and how it can drastically …
In-house vs. Outsourced Marketing
Your company’s marketing strategy is an important part of your business growth plan. It helps you acquire more customers, stay connected with your current buyers, and boost your revenue. Determining the kind of marketing team you will need to create and execute your marketing strategy is one of the most …
Why is no one visiting your website?
For most small to mid-sized businesses, digital marketing plays a major role in their marketing mix, and at the heart of most digital marketing efforts is a website. Unfortunately, many business owners start out with the misconception that website traffic is like the Field of Dreams; “If you build it, …
Win at marketing – Run a marathon, not a sprint
I’ve worked with small and mid-sized businesses on various marketing initiatives, in a range of industries, and in a range of roles for the last decade. There are a few fundamental lessons I have learned about what works and what doesn’t along the way. The truly important lessons that I’ve …
6 Simple Tips for Greater Returns from Your Emails
Email marketing plays a major role in the marketing mix of many businesses, both brick-and-mortar and online. And there is a good reason for that. A recent report by the Radicati Group found that: Half of the world’s population is using email in 2017. In 2017, the total estimated number of …
Should You Let Interns Handle Your Social Media?
Each year more companies realize the importance of being on social media. For many small to mid-sized businesses, it has been a neglected piece of the marketing puzzle because managing each social media account can be very time-consuming. Business owners would much rather spend that time closing the next major business deal instead of being on a computer …
Three Local Marketing Strategies That Work
If you have a business, then you have dabbled in marketing whether you realize it or not. You’ve decided on a name, and you’ve worked to get out the word about your products or services. You’ve also likely considered the times of year that are best for certain promotions and …
Is a DIY website right for your business?
I’m sure you’ve seen the ads for companies like Wix and Squarespace. They offer free or low-cost DIY websites that are “all you need” or “stunning.” The question is, as a small to mid-sized business owner or marketer, is a DIY website like this really “all you need?” There are a …