Category: Digital Marketing

Digital marketing covers a wide variety of areas, from social media and content to SEO and strategy. We cover all of these topics and more in our digital marketing archive. Stay tuned for the latest insights!

Marketing Retainer vs. Project – How Do Marketing Agency Fees Work?

If you’re in the process of choosing a marketing agency, you will eventually need to enter into a marketing fee agreement. Marketing agency fees can follow several different formats, so make sure you know what to expect from the firm you’re considering. You can choose to pay either a monthly …
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What Makes a Good Website? – Effective Business Website Design

Your website will most likely serve as your business’s first impression for potential customers. But, advice can range dramatically from one person to another about what makes a great website–one that engages and attracts buyers, and builds confidence in your brand. Before you can create a great website, it’s important …
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School Marketing Ideas for Private & Charter Schools

Schools, just like small businesses, can truly benefit from effective and engaging online marketing. Similar to most small businesses, schools usually provide services in a certain locality. Schools deal with branding and promotion, as well as the need for continuous recruitment. While a business may need to advertise to consumers, …
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Say Cheese to Video Marketing

Why Video Marketing Is the Future Video has become the white-hot marketing tool, having grown immensely in popularity the last few years. Video marketing provides a unique opportunity to reach consumers in extremely personal and effective ways, bringing them as close to real-life interactions with brands as possible. Research has …
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WordPress Editing Tips, Part 2: Images

You have a well-crafted article you’re eager to publish. But you know a beautiful picture (or diagram) will help get the attention your content deserves. So, how do you place your images into the article where you want them? WordPress gives you the ability to insert pictures into text, with …
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Conversion Rate Optimization: Get More Goal Completions

What is Conversion Rate Optimization? Conversion rate optimization (CRO) is the continuous effort to improve the website visitor experience in a way that the visitor converts to a lead and eventually a customer… my definition. Unbounce defines it as “the practice of continually improving your website or landing page’s capacity …
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Are Social Signals a Secret Weapon For SEO?

In this competitive market, small businesses are always looking for strategies that can give them an edge with search engines. Many believe that social signals are a secret weapon in this fight for search engine superiority. What are SEO social signals? And what is the importance of social media in …
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6 Marketing KPIs and Metrics Your Business Should Be Tracking

Tracking the effectiveness of your marketing is important, but many small and mid-sized businesses don’t know where to begin. Which marketing campaign effectiveness metrics are a true indicator of your marketing performance? To begin improving your business marketing, you need to identify and track the right marketing metrics and KPIs. …
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Automotive Digital Marketing That Brings In Buyers

Is your company an automotive dealership that sells cars, trucks, vans and SUVs? Perhaps your dealership sells tractors, mowers and farm equipment. Even if you sell jet skis, 4 wheelers, ATVs and other off road vehicles, these automotive dealer marketing strategies can be used by your marketing staff to improve …
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