Marketing strategies are a dime a dozen. Many of them can be effective if you implement them properly, but few are as effective and user-friendly as social media advertising. With billions of users collectively using social media platforms such as Facebook, Instagram, Twitter, Snapchat, and more you would be crazy …
Digital Marketing Articles
Social Media Hashtag Dos and Don’ts for Businesses
A coworker of mine here at MARION recently gave me a # symbol cookie cutter. She said she saw it at the store and just had to get it for me. 11 years ago, I’d think “what am I supposed to do with a number sign cookie cutter?” But now… …
5 Best Practices for Social Media Crisis Communication and Management
There are more than two billion active registered users worldwide on Facebook. Twitter has more than 300 million active users. In addition, there are nearly 500 niche social media sites aimed at groups as diverse as book lovers and quilting enthusiasts. Clearly, every corner of the web has a place …
6 Logo Design Basics – How to Create a Good Logo for Your Company
If you want an instantly recognizable symbol that represents your brand, you need a logo. But most business owners don’t know all the logo rules, making it hard to create the perfect visual representation of their brand. So, what should a logo contain? 6 Tips on How to Create a …
How to Create a Content Marketing Calendar for Your Business Blog
It’s no great secret that a good content marketing strategy will set you apart from the competition and entice your audience to stick around for future content. From lead generation to customer engagement, creating relevant and useful content consistently can have amazing benefits for your business blog. If your …
How to Choose a Marketing Agency That’s Perfect for Your Business
There are dozens of marketing agencies out there, so it can be difficult to pin down the right agency for your business. Choosing the best marketing agency is a lot like marriage — if you want the relationship to stand the test of time, you need to be compatible. Otherwise, …
How to Write an About Us Page
Writing an effective and engaging About Us page involves finding the right balance between following digital marketing best practices while avoiding the formulaic. A good About Us page should establish your authority, outline your experience, and tell your company’s story in a way that showcases the brand’s unique personality, voice, …
What Is Local SEO Marketing? – Best Practices & Importance
We’ve all heard it before, SEO (search engine optimization) is essential for your business. If you optimize your website according to local SEO best practices, you’re more likely to rank well in Google. Better rankings will drive more traffic to your website and subsequently through the front doors of your …
Traditional Marketing Vs. Digital Marketing – Differences and Benefits
If you’re a business-savvy entrepreneur, you should know that marketing is the lifeblood of any business endeavor. A successful marketing campaign can ensure the enduring success of a business, but it can also drain your accounts and leave you hanging high and dry if you don’t know what you’re doing. …