Category: Branding
Looking to market your business? Look no further than our branding-related articles, where you’ll find things like how to design a business card, how to advertise a small local business and how branding and marketing are different. Our branding archives are full of helpful articles.
-
Brand Positioning 101: How to Create an Effective Positioning Strategy
Read more >: Brand Positioning 101: How to Create an Effective Positioning StrategyThe most successful brands are, above all else, known for something. They have a unique value proposition that customers easily understand, thus differentiating them from their competitors. Identifying what makes your company’s products or services one-of-a-kind can go a long way to developing a solid following. Known as brand positioning, …
-
We’re All Living in Barbie’s World (of Marketing Genius)
Read more >: We’re All Living in Barbie’s World (of Marketing Genius)The new Barbie movie marketing has dazzled both young hearts and nostalgic souls, proving that online success can be as magical as the world of Barbie herself. Join us as we unpack the creative marketing strategies that captured the attention of millions worldwide. Deconstructing the Barbie Movie’s Marketing Success Lights, …
-
How to Expand Brand Awareness with LinkedIn Networking
Read more >: How to Expand Brand Awareness with LinkedIn NetworkingFounded in 2002, LinkedIn stands as one of the world’s most-preferred social networks for many years, but even with a current user base of over 900 million, there exists a vast difference between the platform and others, such as Instagram and TikTok. Most of its users are professionals looking to …
-
Growing Your Corporate Identity with Integrated Marketing
Read more >: Growing Your Corporate Identity with Integrated MarketingCorporate brand identity is a key factor in the success of any business. A well-developed corporate identity can help differentiate your business from competitors, create trust and loyalty among customers, and increase brand recognition. What Is Corporate Identity? At the root of your corporate identity is your logo, your symbol …
-
10 Common Mistakes to Avoid When Rebranding Your Business
Read more >: 10 Common Mistakes to Avoid When Rebranding Your BusinessWhether you’re interested in expanding your brand into the international sphere or revamping your image to stay in step with the times, rebranding your business can provide many benefits. From broadening your reach to remaining relevant to increasing your revenue — all are possible if you commit to a sound …
-
6 Steps To Designing the Perfect Business Card
Read more >: 6 Steps To Designing the Perfect Business CardA business card is more than just your contact details—it’s a visual representation of you and your company. Effective business cards fulfill a number of marketing needs, including brand recognition, advertisement, call to action, and important contact information. Keep reading to find out how to design a business card that …
-
How to Advertise a Small Local Business
Read more >: How to Advertise a Small Local BusinessMany B2C and B2B marketing strategies are focused on the local community and facilitate meaningful business growth. Depending on the size of your town or city, this can lead to stiff competition. However, learning how to advertise a small business locally is something a resilient entrepreneur like yourself is fully …
-
Branding vs. Marketing – How Are They Different?
Read more >: Branding vs. Marketing – How Are They Different?It’s common to hear the terms “branding” and “marketing” thrown around when discussing the best way to grow a successful business. It’s easy to confuse the two, as they are often used as substitutes instead of separate concepts that should each be given careful consideration. Learn about the differences in …
-
Main Differences Between UX Design and Web Design
Read more >: Main Differences Between UX Design and Web DesignEveryone appreciates websites that perform adequately and efficiently with ease and reliability. All too frequently, good function and performance take a back seat to visual appeal when it comes to website design. When websites don’t function as anticipated, the lack of forethought regarding user experience can leave users disappointed. When …