The Blog

5 Ways to Improve Website Load Time & Boost Performance Today!

Everyone hates a website that loads slowly. Consumers today have grown accustomed to near-instant results and a smooth online experience. Even the slightest hiccup on your website can cause visitors to abandon your site. In today’s highly competitive market, having a fast website has become a requirement. Otherwise, your customers …
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Sharing Google Access With Your Marketing Team

If you are a person, organization or business who engages in some form on online marketing, chances are highly likely you possess accounts with Google. Most digital marketing, whether it is search engine optimization or pay per click management, requires active use on Google. As a growing business, you’ll want …
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16 Mobile Marketing Statistics to Help Improve Your Digital Marketing

If you’re not focusing on mobile website traffic, then you’re behind the times. 60% of consumers across the globe use their mobile devices as their primary source of internet access. Consumers today are savvier with mobile devices than ever before. It’s crucial that digital marketers and business owners alike adopt …
Read more >: 16 Mobile Marketing Statistics to Help Improve Your Digital Marketing
10 Most Effective Social Media Campaigns of All Time

A successful social media campaign isn’t easily defined. Usually, high rates of engagement and “going viral” are good indications of an effective social media marketing campaign. However, the most memorable and award-winning social media campaigns are set apart because of their creativity and innovation. 10 Best Social Media Campaigns When …
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Web Design and SEO – How to Build the Perfect Site for Traffic & Conversions

Whether you’re an agency, in-house, or DIY marketer for your own company, you know how critical your website is to the success of your business. Unfortunately, some businesses invest tens of hours and thousands of dollars into their websites without considering how they will attract visitors and generate business leads. …
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How to Choose Your Brand Colors

Your brand colors are the foundation for your business’s visual aesthetic. Choosing brand colors seems simple enough, but it is a deceptively large investment that should be approached carefully. The branding color scheme you choose will be consistently displayed through your logos, websites, advertisements, literature, products, and more. Brand Color …
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Google Ad Grants (Google AdWords) for Nonprofits

As a nonprofit organization, gaining buy-in from the community is paramount to accomplishing your mission and making the world a better place. Marketing your mission and values isn’t always easy. The Google Ad Grants program was created to help you spread the word in a meaningful and targeted way. What …
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Marketing Retainer vs. Project – How Do Marketing Agency Fees Work?

If you’re in the process of choosing a marketing agency, you will eventually need to enter into a marketing fee agreement. Marketing agency fees can follow several different formats, so make sure you know what to expect from the firm you’re considering. You can choose to pay either a monthly …
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A Guide to Developing a Brand Strategy with Examples [+ Free Template!]

What Is a Branding Strategy? Branding strategy (or brand development) is how you plan to build and define your business’s brand in a consistent manner. Your brand envelops more than just the visual aspects such as a logo, color palette, product, etc. It includes your reputation, how your clients feel …
Read more >: A Guide to Developing a Brand Strategy with Examples [+ Free Template!]

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