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In-house vs. Outsourced Marketing
Read more >: In-house vs. Outsourced MarketingYour company’s marketing strategy is an important part of your business growth plan. It helps you acquire more customers, stay connected with your current buyers, and boost your revenue. Determining the kind of marketing team you will need to create and execute your marketing strategy is one of the most …
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The Fastest 8 Point Checklist to Launch a New Website in 2019
Read more >: The Fastest 8 Point Checklist to Launch a New Website in 2019I spend hours doing SEO and PPC every day. When done effectively, search engine marketing should generate great results. The challenge comes when a new client hands you a website to optimize, and you didn’t design or have any input on the design or production. This happens more than …
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Why is no one visiting your website?
Read more >: Why is no one visiting your website?For most small to mid-sized businesses, digital marketing plays a major role in their marketing mix, and at the heart of most digital marketing efforts is a website. Unfortunately, many business owners start out with the misconception that website traffic is like the Field of Dreams; “If you build it, …
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Win at marketing – Run a marathon, not a sprint
Read more >: Win at marketing – Run a marathon, not a sprintI’ve worked with small and mid-sized businesses on various marketing initiatives, in a range of industries, and in a range of roles for the last decade. There are a few fundamental lessons I have learned about what works and what doesn’t along the way. The truly important lessons that I’ve …
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6 Simple Tips for Greater Returns from Your Emails
Read more >: 6 Simple Tips for Greater Returns from Your EmailsEmail marketing plays a major role in the marketing mix of many businesses, both brick-and-mortar and online. And there is a good reason for that. A recent report by the Radicati Group found that: Half of the world’s population is using email in 2017. In 2017, the total estimated number of …
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Three Local Marketing Strategies That Work
Read more >: Three Local Marketing Strategies That WorkIf you have a business, then you have dabbled in marketing whether you realize it or not. You’ve decided on a name, and you’ve worked to get out the word about your products or services. You’ve also likely considered the times of year that are best for certain promotions and …
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